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  • Blake Noble
    Blake Noble
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    Chevy on track to surpass all-time sales record, Sonic in short supply

    Decemeber 21st, 2011



    There's reason to believe that the folks over at Chevrolet may have a huge New Year's party soon. The storied marquee turned 100-years old this year and, proving that age will not slow it down, is within reach of surpassing it's all time global sales record. At the end of November, 4.8 million cars worldwide were sold wearing the Bowtie badge and December doesn't show any signs of that pace slowing down.

    It's very impressive, no doubt, but the gravy train doesn't stop there. All of those sales equaled up to Chevrolet increasing it's global market share by one half of a point and sixty percent of all Chevy models are now sold outside of the United States. It's a major step forward for a brand that's now finding itself stepping up to become GM's major global brand, a distinction that was once held by Opel. Growth has been seen in Chevy's newer markets -- China, South Korea, Vietnam, and Europe -- as well as in more familiar markets like South America.

    Back at home in the U.S., Chevrolet's market share is only behind Ford's at 13.7 percent. But with sales nearing an all-time high and dealers only having a 17-day supply of the Chevrolet Sonic on hand, there's a chance Ford may find itself trailing Chevrolet soon.

    (Source: The Detroit Bureau)

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    I am more concerned about growing the NA market holdings. There is a lot of ground to regain here but with their new cars it should improve things.

    I am just concerned how will the public accept the new Malibu. Is it enough to make and retain gains. I think it will but till I see the car I have some open concern.

    I think the Impala will do very well. They sell the crap out of them as they are I expect a new model will just push them higher.

    I saw a Sonic sedan today on the road. It is a very good looking small sedan. It should sell well.

    As for overall records global sales mean little right now as Chevy has really only now just gone global as one unit. Now show me 5 straight years of gains and I will celebrate.

    Edited by hyperv6

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    The first thing we all need to understand is we can no longer prejudge GM on their cars due to past sins.

    That is why I state more and more wait till you see the car in person before you make any great judgements. They will not all be home runs but they will all at least be in the fight.

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