Decemeber 21st, 2011
There's reason to believe that the folks over at Chevrolet may have a huge New Year's party soon. The storied marquee turned 100-years old this year and, proving that age will not slow it down, is within reach of surpassing it's all time global sales record. At the end of November, 4.8 million cars worldwide were sold wearing the Bowtie badge and December doesn't show any signs of that pace slowing down.
It's very impressive, no doubt, but the gravy train doesn't stop there. All of those sales equaled up to Chevrolet increasing it's global market share by one half of a point and sixty percent of all Chevy models are now sold outside of the United States. It's a major step forward for a brand that's now finding itself stepping up to become GM's major global brand, a distinction that was once held by Opel. Growth has been seen in Chevy's newer markets -- China, South Korea, Vietnam, and Europe -- as well as in more familiar markets like South America.
Back at home in the U.S., Chevrolet's market share is only behind Ford's at 13.7 percent. But with sales nearing an all-time high and dealers only having a 17-day supply of the Chevrolet Sonic on hand, there's a chance Ford may find itself trailing Chevrolet soon.
(Source: The Detroit Bureau)