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    Chrysler: We'll Build Electric Cars.. Sparingly


    William Maley

    Staff Writer - CheersandGears.com

    August 13, 2012

    Chrysler hasn't been the strongest proponent of electric vehicles since it has been together with Fiat.

    "You're not looking at a guy who's as scared as the rest of them. I'm not scared, I just won't do it. I just will not do it. I think we're smoking illegal materials if we think we're going to make those [profitably]," said Fiat/Chrysler CEO Sergio Marchionne in a interview with Automobile Magazine back in July.

    This might be an odd thing to say since Fiat is working on a 500 EV that will go into production later this year. However, Marchionne has been on record saying the 500 EV will lose money and is a "compliance car", a vehicle that will meet requirements for sales of a certain number of zero-emission vehicles in the state of California.

    However it seems Chrysler is taking some small steps off this belief.

    “We do believe in electrification, sparingly and for the right kinds of targeted applications. We’re developing technology for commercialization, preparing for the shift when consumers start pulling them into the marketplace,” said Chrysler's vice president and head of engineering for engine and electrified propulsion Bob Lee this past week at the Center for Automotive Research conference in Acme, Michigan.

    For the time being, Chrysler will put more focus on diesel, CNG, hybrid powered cars.

    Source: Bloomberg

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

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    Yes, I would agree that pure electric is a money looser at this stage, but it is a compliance issue and as such, if a company is to play in all states, then they must comply.

    Sad that they could not use CNG auto's to comply since Electric is such a green house gas pig of production.

    Edited by dfelt
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    Not into the idea of electric cars whatsoever...kudos to the companies working on them, tho, everything has to start somewhere. Maybe it's just a me thing, I know I will never get one. I'd rather drive a tiny car with a 3 or 4 banger in it than deal with an electric car. I'll leave the electricity for the heat pump & washing machine. I know when I die, the cars in the garage will have internal combustion engines in them.

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      3,263
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      -80%
      284
      1,262
      -77%
      500X
      726
      1,056
      -31%
      1,966
      3,258
      -40%
      Spider
      419
      0
      New
      961
      0
      New
      FIAT BRAND
      2,922
      3,085
      -5%
      7,231
      8,115
      -11%
      TOTAL FCA US LLC
      190,254
      199,467
      -5%
      510,798
      558,137
      -8%
          Total Car & MPV
      51,432
      59,902
      -14%
      136,381
      172,370
      -21%
          Total UV's
      87,073
      90,768
      -4%
      241,838
      259,613
      -7%
          Total Truck & LCV
      51,749
      48,797
      6%
      132,579
      126,154
      5%
                    MASERATI BRAND
      1,312
      997
      32%
      3,288
      2,250
      46%
                 
    • By William Maley
      FCA US Reports March 2017 U.S. Sales
      Dodge brand sales up 10 percent; four Dodge brand vehicles post sales gains Ram Truck brand sales up 6 percent; Ram pickup sales increase 6 percent year over year Jeep® Grand Cherokee sales increase 22 percent compared with same month a year ago Fiat 500 sales up 12 percent for the month April 3, 2017 , Auburn Hills, Mich. - FCA US LLC today reported U.S. sales of 190,254 units, a 5 percent decrease compared with sales in March 2016 (199,467 units).
       
      In March, fleet sales of 43,992 units were down 15 percent year over year as FCA US continues its strategy of reducing its sales to the daily rental segment. Fleet sales represented 23 percent of total FCA US sales in March. FCA US retail sales of 146,262 units were down 1 percent for the month, and represented 77 percent of total March sales.
       
      Dodge brand and Ram Truck brand sales increased year over year in March. Dodge brand sales were up 10 percent, led by the 100 percent increase in Dodge Journey crossover sales. Ram Truck brand sales were up 6 percent in March as the Ram pickup and Ram ProMaster van each posted year-over-year sales gains. Sales of the Jeep® Grand Cherokee – the Jeep brand’s volume leader in March – were up 22 percent compared with the same month in 2016. Sales of the Fiat 500 and the all-new Chrysler Pacifica minivan increased year over year as well in the month.
      Dodge Brand
      Four Dodge brand vehicles posted year-over-year sales increases in March, led by the Dodge Journey crossover’s 100 percent sales gain. Sales of the Dodge Challenger were up 17 percent in March. The 2018 Dodge Challenger SRT Demon – the Dodge brand’s new ultimate performance halo car – will be unveiled this month during the 2017 New York International Auto Show week. The Dodge Grand Caravan minivan and the Dodge Viper also turned in year-over-year sales gains for the month. Dodge brand sales were up 10 percent compared with the same month in 2016.
       
      Ram Truck Brand
      Ram pickup truck sales increased 6 percent in March, compared with the same month a year ago. In addition, sales of the Ram ProMaster van were up 24 percent for the month. Ram Truck brand sales, which include the pickup, ProMaster and ProMaster City, were up 6 percent in March. The brand last month unveiled a new exterior color shade for its luxurious and capable Laramie Longhorn line of pickup trucks. RV Match Walnut Brown will serve as the model’s new two-tone contrast color, replacing White Gold. The Ram Laramie Longhorn is the Texas Auto Writers Association’s Luxury Truck of Texas.
       
      FIAT Brand
      Sales of the Fiat 500 increased 12 percent in March, compared with the same month a year ago. Fiat 124 Spider sales were up 39 percent compared with the previous month of February. Experts at Cars.com consider the all-new 2017 Fiat 124 Spider best in its segment, naming it the “Best New Convertible” of 2017.
       
      Jeep® Brand
      The Jeep Grand Cherokee – the brand’s volume leader for the month – recorded a 22 percent year-over-year sales increase in March for its best sales month this year. The all-new 2017 Jeep Compass – the most capable compact SUV ever with the most advanced 4x4 systems in its class – began shipping to Jeep dealerships in March. The new Compass expands the Jeep brand’s global reach with an unmatched combination of attributes that includes legendary and best-in-class 4x4 off-road capability, advanced fuel-efficient powertrains, premium and authentic Jeep design, superior on-road driving dynamics, open-air freedom, and a host of innovative safety and advanced technology offerings.
       
      Chrysler Brand
      Sales of the all-new 2017 Chrysler Pacifica – the most awarded minivan of 2016 and 2017 – were up in its third month of year-over-year comparisons, and increased 3 percent compared with sales in the previous month of February. March also was the Pacifica’s best sales month so far this year. The Pacifica continues to earn a plethora of awards and accolades in 2017, landing on Kelley Blue Book’s list of the “12 Best Family Cars of 2017” in the best minivans category, and “2017 North American Utility of the Year.”
       
      Alfa Romeo Brand
      Alfa Romeo brand sales of 555 units were up 1,191 percent compared with the same month a year ago.
       
      Maserati Brand
      Maserati brand sales of 1,312 units were up 32 percent compared with the same month in 2016.
      U.S. Sales Summary March 2017
                      Month Sales
      Vol %
      CYTD Sales
      Vol %
      Model
      Curr Yr
      Pr Yr
      Change
      Curr Yr
      Pr Yr
      Change
      Compass
      2,651
      7,823
      -66%
      8,552
      22,987
      -63%
      Patriot
      5,968
      9,264
      -36%
      16,180
      29,211
      -45%
      Wrangler
      16,336
      17,586
      -7%
      41,311
      41,922
      -1%
      Cherokee
      14,589
      16,302
      -11%
      40,755
      48,438
      -16%
      Grand Cherokee
      20,374
      16,693
      22%
      56,600
      47,658
      19%
      Renegade
      8,065
      8,872
      -9%
      25,345
      22,154
      14%
      JEEP BRAND
      67,983
      76,540
      -11%
      188,743
      212,370
      -11%
      200
      2,565
      4,971
      -48%
      6,620
      15,915
      -58%
      300
      4,969
      6,172
      -19%
      15,063
      17,141
      -12%
      Town & Country
      95
      14,200
      -99%
      341
      37,228
      -99%
      Pacifica
      9,340
      30
      New
      25,052
      140
      New
      CHRYSLER BRAND
      16,969
      25,373
      -33%
      47,076
      70,424
      -33%
      Dart
      1,578
      5,137
      -69%
      4,658
      16,241
      -71%
      Avenger
      0
      8
      -100%
      0
      23
      -100%
      Charger
      8,236
      8,798
      -6%
      22,319
      26,345
      -15%
      Challenger
      6,225
      5,325
      17%
      15,725
      16,128
      -2%
      Viper
      71
      65
      9%
      178
      137
      30%
      Journey
      11,858
      5,931
      100%
      34,400
      23,892
      44%
      Caravan
      15,602
      13,124
      19%
      40,054
      38,057
      5%
      Durango
      6,506
      7,241
      -10%
      16,729
      20,093
      -17%
      DODGE  BRAND
      50,076
      45,629
      10%
      134,063
      140,916
      -5%
      Ram P/U
      46,384
      43,647
      6%
      119,199
      113,298
      5%
      Cargo Van
      0
      1
      -100%
      0
      3
      -100%
      ProMaster Van
      4,048
      3,263
      24%
      10,047
      8,302
      21%
      ProMaster City
      1,317
      1,886
      -30%
      3,333
      4,551
      -27%
      RAM BRAND
      51,749
      48,797
      6%
      132,579
      126,154
      5%
      Giulia
      484
      0
      New
      966
      0
      New
      Alfa 4C 
      71
      43
      65%
      140
      158
      -11%
      ALFA BRAND
      555
      43
      1191%
      1,106
      158
      600%
      500
      1,671
      1,494
      12%
      4,020
      3,595
      12%
      500L
      106
      535
      -80%
      284
      1,262
      -77%
      500X
      726
      1,056
      -31%
      1,966
      3,258
      -40%
      Spider
      419
      0
      New
      961
      0
      New
      FIAT BRAND
      2,922
      3,085
      -5%
      7,231
      8,115
      -11%
      TOTAL FCA US LLC
      190,254
      199,467
      -5%
      510,798
      558,137
      -8%
          Total Car & MPV
      51,432
      59,902
      -14%
      136,381
      172,370
      -21%
          Total UV's
      87,073
      90,768
      -4%
      241,838
      259,613
      -7%
          Total Truck & LCV
      51,749
      48,797
      6%
      132,579
      126,154
      5%
                    MASERATI BRAND
      1,312
      997
      32%
      3,288
      2,250
      46%
                 
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