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    Ford Cuts A Shift At Wayne Assembly Due To Slow Compact Sales


    • Ford Announces A Shift Cut At One Of Their Plants

    Ford announced this week that it will be cutting a shift at its Michigan Assembly Plant in Wayne, MI - where the Focus and C-Max are built - due to slumping sales. Ford says the cut will affect a total of 700 workers - 673 hourly workers and 27 salaried employees.

    "Ford will be working to redeploy affected hourly employees and they will be considered first for southeast Michigan opportunities as they become available," Ford said in statement to The Detroit News.

    Salaried employees will be moved to other Ford facilities.

    Sales of the Ford Focus dropped 14.5 percent last month, despite a refreshed model and a price cut on the electric model. The C-Max was hit worse with a sales drop of 22.9 percent.

    Automotive News reports there had been rumors flying around for weeks about Ford cutting the third shift. When asked last week about this, Ford said they had now changes in store for the plant.

    Coincidentally, this announcement comes a few days after Ford announced a $2.5 billion investment in new transmission and engine plants in Mexico.

    Source: Automotive News (Subscription Required), The Detroit News

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    Feel bad due to the fact I have a few friends leaving that plant. The focus is a good car, but the thing that kills it for me is that touchy dual clutch trans. Crazy the way it shifts......

     

    I get the feeling it won't be long before before they start selling more....

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    The new Focus must have dropped off a cliff in sales... I only just last week saw the first one in the wild and of course it was a rental. 

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    C-max is a complete dud.  Fuel for my fire.

     

    I think it has more to do with the C-Max being ugly and relatively unknown with extremely limited marketing. 

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    Yup, my sister looked at a C-Max and asked me what idiot would buy such an ugly car. I told her ask Prius Owners since those are Ugly as Hell. That is another car she does not understand, but put money behind marketing and lemmings will buy in droves.

     

    As such, GM needs to increase their marketing to gain sales.

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    If the C-Max had the third row seat offered elsewhere in the world and reliability ratings that weren't atrocious, I would consider one.

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