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  • William Maley
    William Maley

    Rumorpile: Ford Considers the Return of the Bronco

    Along with the Ranger, Ford is considering bringing back the Bronco

    Along with the Ford Ranger, the blue oval is considering resurrecting another nameplate. Bloomberg has learned from sources that the company is considering bringing back the Bronco nameplate for a vehicle to be built at the Michigan Assembly Plant in Wayne, MI.

     

    “It’s a good move. Gen Y has discovered the original Bronco. Ford has seen what the Mustang can do for them, and they are bringing back their iconic names,” said John Wolkonowicz, a Boston-based independent analyst.

     

    The Bronco would give Ford a vehicle to compete with the likes of Toyota and General Motors. It would also allow Ford to capitalize on the growing popularity of the Bronco by Gen Y, especially those in Southern California.

     

    The source said the Bronco will be a midsize model (like the Explorer) and use a truck frame for added toughness.

     

    Source: Bloomberg


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    I aboslutely LOVE the idea of a new, modern Bronco. But.. My biggest question is where will it fit in the lineup? Larger then the Edge? Smaller than the Edge? The lineup would be very cramped with another SUV stuffed in there.

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    I aboslutely LOVE the idea of a new, modern Bronco. But.. My biggest question is where will it fit in the lineup? Larger then the Edge? Smaller than the Edge? The lineup would be very cramped with another SUV stuffed in there.

     

    There will be a bit of room when the Flex leaves.  (which disappoints me, it is one of my favs in the Ford lineup)

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    I aboslutely LOVE the idea of a new, modern Bronco. But.. My biggest question is where will it fit in the lineup? Larger then the Edge? Smaller than the Edge? The lineup would be very cramped with another SUV stuffed in there.

     

    There will be a bit of room when the Flex leaves.  (which disappoints me, it is one of my favs in the Ford lineup)

     

    It is a really neat vehicle, but it never really did much for me. I see its niche but the price it was asking wasn't appealing to me. However I applaud them for making a bold move with the unconventional styling, even though it didn't really work. Gotta take risks sometimes..

     

    About the Bronco though.. So are you saying it would most likely be a larger Edge, yet 2 doors, right? Or would it be as large as the Flex(3rd row) but still only be a 2 door? I think the part that keeps throwing me for a loop is the 2 door part of the Bronco.

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    I aboslutely LOVE the idea of a new, modern Bronco. But.. My biggest question is where will it fit in the lineup? Larger then the Edge? Smaller than the Edge? The lineup would be very cramped with another SUV stuffed in there.

     

    There will be a bit of room when the Flex leaves.  (which disappoints me, it is one of my favs in the Ford lineup)

     

    It is a really neat vehicle, but it never really did much for me. I see its niche but the price it was asking wasn't appealing to me. However I applaud them for making a bold move with the unconventional styling, even though it didn't really work. Gotta take risks sometimes..

     

    About the Bronco though.. So are you saying it would most likely be a larger Edge, yet 2 doors, right? Or would it be as large as the Flex(3rd row) but still only be a 2 door? I think the part that keeps throwing me for a loop is the 2 door part of the Bronco.

     

     

    I doubt it would be a 2-Door.  I think it would be more like the old RWD Explorer in terms of segment.... but since they're using the Explorer name elsewhere, they can bring back Bronco for the more "rough and tough" mid-size SUV. 

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    Slow internet here, takes too long to scroll back...but did the article mention possible shared manufacturing plant with new Ranger.

     

    Yes... it mentioned it because the Ranger plant is big enough to support both (somewhat implying that Ranger alone wasn't enough to fill the plant efficiently)

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    Yeah, that's the other rumor I heard.

     

    And combined with the fact that Ford just spent a lot of coin on their latest flexible manufacturing systems at that plant, kind of makes this rumor seem more plausible.

     

    And I have close friends that work there, and are wondering what will happen in 2018.

    Edited by Wings4Life

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    it was a big thing politically when they closed and shut down the ranger plant here in MN a few years ago.  "we won't make the ranger anymore for USA'.  Well, that was to close the plant.  Keep it off the market a few years until people forget and now they want to bring it back in a more modern plant.

     

    Proof positive that plants and union contracts do play into product decisions.  They abandoned the Ranger more or less to get the plant shut down as much as anything.

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    The Bronco would work possibly as a Wrangler fighter.  It would have to be a rugged off roader, a bit of a 70s retro style.

     

    It can't be another Euro-Ford looking 5 seat SUV or even a 3-row because they have Edge and Explorer already.  It would have to be like how the Wrangler is totally different than the Cherokee and Grand Cherokee, otherwise there is no point.

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    The Bronco would work possibly as a Wrangler fighter.  It would have to be a rugged off roader, a bit of a 70s retro style.

     

    It can't be another Euro-Ford looking 5 seat SUV or even a 3-row because they have Edge and Explorer already.  It would have to be like how the Wrangler is totally different than the Cherokee and Grand Cherokee, otherwise there is no point.

     

    I'm thinking a cross between a Wrangler Unlimited and a Grand Cherokee

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    Yeah, that's the other rumor I heard.

     

    And combined with the fact that Ford just spent a lot of coin on their latest flexible manufacturing systems at that plant, kind of makes this rumor seem more plausible.

     

    And I have close friends that work there, and are wondering what will happen in 2018.

     

     

    As do I......I had been telling them the Focus wasn't going to make them money years back when they put them there...and figured at one point they were heading to mexico.

     

    Mule rangers have been around here for years, and the ranger and and an SUV (Bronco) will give Ford the healthy profit they need, and the UAW happy....

     

    I couldn't see them shutting that plant down.......

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    I think that part of the excitement of a potential new Bronco, is the fact it can really go in any direction.  Even the Ranger would be aligned with a heavy or complete redo of current global model.  So anything is possible there as well.  Even aluminum, because it would essentially be an all new body anyway, and can be put on a current or slightly modified frame/chassis.  

     

     

    I am loving the idea of an aluminum bodied bronco that fits nicely among Ford's other SUV's, not unlike the Raptor fits nicely in their truck lineup.

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    Oh, I wholeheartedly agree with Drew that this Ford would be a 4-door SUV to aim against the Wrangler Unlimited (4-door) and the Cherokee, but more on the Cherokee side.  I would even say they would likely be the same size.  Here's GM's opportunity to jump in this fight with a SUV version on the current Canyon/Colorado platform.  I would seriously consider another Envoy if GMC offered one that had similar looks of the Canyon :smilewide:

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    I highly doubt this 2004 Ford Bronco Concept is the driver behind this news:

     

    2015-Ford-Bronco-Photo.jpg

     

    I'm sure the Ford Ranger-based SUV, the Ford Everest, is what we could expect if the Ranger is green-lighted for North America production:

     

    2015-ford-everest-specs.jpg

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    I personally like the newer Raptor Bronco concept.

    This Rocks! :metal:

    post-12-0-99274100-1441216410_thumb.jpg

     

     

    :metal: :metal: :metal:

    I highly doubt this 2004 Ford Bronco Concept is the driver behind this news:

     

    2015-Ford-Bronco-Photo.jpg

     

    I'm sure the Ford Ranger-based SUV, the Ford Everest, is what we could expect if the Ranger is green-lighted for North America production:

     

    2015-ford-everest-specs.jpg

     

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