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  • William Maley
    William Maley

    Weak Inventory Pushed Ford's Market Share Down

    William Maley

    Editor/Reporter - CheersandGears.com

    May 29, 2012

    In the first quarter of 2012, Ford saw its market share drop 1.4 points. The reason: not enough inventory.

    "The market got a little bit ahead of us," said Mark Fields, Ford's president of the Americas. “Most of our production actions and capacity increases take place in the second half of this year.”

    Ford plans on boosting production at several of its vehicle assembly plants to counter what it says were weak dealer inventories during the first quarter of 2012. The plan includes trimming the summer shutdown period for plants and have three shifts running at Hermosillo, Mexico, assembly plant, later this year when the new Fusion goes on sale.

    Ford expects the production increases to result in an additional 400,000 vehicles through the rest of 2012. However, Ford does concede that it will still probably lose some market share this year. So far this year, Ford has had a 15.4% share of the U.S. industry, a drop from its 16.8% share last year.

    Source: Automotive News (Subscription Required)

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    The Ford dealerships locally here seemed stuffed to the gills with Auto's and the Memorial Day advertising sure seems to have very high rebates on multiple versions.

    I wonder if this is just a way to cover up the drop after the honeymoon period of new cars being introduced?

    I think the Economy and better products from other brands are to blame for the drop, not a low inventory.

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    I'm not sure I buy this. My neighbor is shopping Focus hatchbacks right now and they are just throwing cash in the hatch to get him to buy... he is shopping Titanium models..

    Sounds fishy to me.....I see loaded up Ford lots everywhere.

    Autotrajic tranny trouble with the focus and Fiesta has had to hurt them...that and what a fabulous car the Cruze is. Cruze is the car that leads it's class, imho.

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