Since the announcement came down that Holden would shutter its operations in 2017, the rumors and speculations began flying about the fate of the Commodore. Would it become a big front-wheel drive model or stick to its rear-drive roots? Was the nameplate destined to stay around? It seems we might have answer to the latter question.
CarsGuide.com.au reports that Holden has been fighting with General Motors to keep the Commodore name around. Sources say Philip Brook, Holden’s sales and marketing executive has been begging Mike Devereux, formerly the head of Holden and now GM's ice president of sales and marketing for international operations to keep the Commodore name around.
“I need the Commodore name to help sell this car.” Brook has allegedly said.
When asked, Brook denied making those comments.
“It’s up for discussion. You’ve got to talk to customers, at the end of the day you’ve got to do what makes the most sense from a customer perspective and from a market perspective,” Brook told Drive.com.au.
Asked if the Commodore name would live on, Brook said that a decision on that is way down the road.
“We’re just going to work through that. It’s a significant decision that we need to make in amongst a whole lot of other significant decisions we need to make.”