• Sign in to follow this  
    Followers 0

    Audi, BMW, and Mercedes-Benz Buy Nokia's HERE Maps


    • Three German Automakers Buy Up A Mapping Service


    A consortium of German automakers which include Audi, BMW, and Mercedes-Benz have agreed to buy Nokia's HERE mapping business for around $3.1 billion dollars. The deal is currently pending approval of antitrust authorities. If the deal is given the go-ahead, the three automakers will own a stake by early 2016.

     

    HERE is one of the most advanced and largest digital mapping and location systems. It was originally started back in 1986 with Navteq before being acquired by Nokia in 2007. The service maintains digital maps for nearly 200 countries, and updates continuously by gathering data from users.

     

    Now why are three automakers interested in a mapping service? The end goal is for the system to be used with autonomous vehicles. But the three automakers are also interested in integrating it with their connected car technology. An example is warning drivers of icy conditions via outside temperature and ABS activation.

     

    Now the three automakers insist that HERE will remain open "to all customers from the automotive industry and other sectors." Also, the new owners will stay out of the day to day business of HERE.

     

    "High-precision digital maps are a crucial component of the mobility of the future. With the joint acquisition of HERE, we want to secure the independence of this central service for all vehicle manufacturers, suppliers and customers in other industries," stated Dieter Zetsche, Chairman of the Board of Management of Daimler AG.

     

    Source: Audi, BMW, Mercedes-Benz

     

    Press Release is on Page 2


     

    AUDI AG, BMW Group and Daimler AG agree with Nokia Corporation on joint acquisition of HERE digital mapping business

     

    August 03, 2015 | INGOLSTADT, MUNICH, STUTTGART, Germany

     

    Acquisition will secure and strengthen HERE as an independent company serving customers from all industriesReal-time maps and location based services will be the basis for the mobility of tomorrow
    Transaction expected to close in first quarter 2016
    AUDI AG, the BMW Group and Daimler AG have agreed with Nokia Corporation that they will acquire its mapping and location services business HERE. The acquisition is intended to secure the long term availability of HERE’s products and services as an open, independent and value creating platform for cloud-based maps and other mobility services accessible to all customers from the automotive industry and other sectors. The three partners will each hold an equal stake in HERE; none of them seeks to acquire a majority interest. Subject to the approval of the relevant antitrust authorities, the transaction is expected to close in the first quarter of 2016.
    HERE is laying the foundations for the next generation of mobility and location based services. For the automotive industry this is the basis for new assistance systems and ultimately fully autonomous driving. Extremely precise digital maps will be used in combination with real-time vehicle data in order to increase road safety and to facilitate innovative new products and services. On the basis of the shared raw data, all automobile manufacturers can offer their customers differentiated and brand-specific services.
    “Our environment is constantly changing. That’s why the information in digital maps has to be continually updated so that maximum utility can be offered,” stated Rupert Stadler, Chairman of the Board of Management of AUDI AG. The high-precision cameras and sensors installed in modern cars are the digital eyes for updating mobility data and maps; in this way, information such as speed limits or critical driving situations are already recognized today. All data gained will be processed in compliance with strict data-protection rules.
    “HERE will play a key role in the digital revolution of mobility, combining high definition maps and data from vehicles to make travel safer and easier for everyone,” explained Harald Krüger, Chairman of the Board of Management of BMW AG.
    This knowledge will be to the benefit of all carmakers and their customers. “High-precision digital maps are a crucial component of the mobility of the future. With the joint acquisition of HERE, we want to secure the independence of this central service for all vehicle manufacturers, suppliers and customers in other industries,” stated Dieter Zetsche, Chairman of the Board of Management of Daimler AG.
    Swarm intelligence will create new information density for road maps
    "HERE will be able to offer users a continuously improving product, bringing highly automated driving and location based services a step further. As the volume of anonymized data from the vehicles increases, services will become more convenient, more connected and further tailored to the users’ individual requirements,” said Ulrich Hackenberg, Member of the Board of Management of AUDI AG for Technical Development, Klaus Fröhlich, Member of the Board of Management of BMW AG for Development, and Thomas Weber, Member of the Board of Management of Daimler AG for Group Research. It is the explicit intention that all HERE customers are to benefit from this continuous optimization.
    The social benefits of swarm intelligence are enormous: They facilitate warnings of hazards in real time, of icy roads for example, based on calculations of individual data such as ABS activations and outside temperature. Upcoming traffic jams will be identified more precisely in the future, significantly reducing the risk of accidents. In this way, the vision of accident-free driving is gradually becoming reality. In a further stage, the data could be used to learn about critical bends on the road, in order to warn drivers in good time or to activate assistance systems. Anticipation of green phases of stoplights could navigate vehicles through an urban area on a “green wave” with the appropriate engine performance and minimized fuel consumption.
    High-precision maps are important for autonomous driving and many other forms of assistance systems, as these technologies require an up-to-date plan of a vehicle’s surroundings exact to the nearest centimeter, in order to react in real time. While HERE already produces extremely precise static maps, they can be verified more exactly and continually updated with a constant flow of data from vehicles’ surroundings.
    HERE will continue to offer its services and products across industries.
    HERE provides mapping and location intelligence for nearly 200 countries in more than 50 languages and is one of the main providers of mapping and location services. The company will continue to develop its position as a strong and independent provider of maps and location-based services, will expand its product offering and continue to make it available to all customers across industries.
    The management of HERE will continue to be independent – with the goal of moving the HERE business case forward as a platform, open to all customers. The consortium will not interfere into operational business.

    0


    Sign in to follow this  
    Followers 0


    User Feedback


    I originally just saw "Industry News: Audi, BMW, and Mercedes-Benz Buy Nokia" and got really excited. I thought we were going to get some undestructable Audis, BMWs and Mercedes.

    1

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

      Only 75 emoticons maximum are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor




  • Popular Stories

  • Today's Birthdays

    1. CARBIZ
      CARBIZ
      (56 years old)
    2. crash
      crash
      (29 years old)
  • Similar Content

    • By William Maley
      Mercedes-Benz is going all in on electric vehicles with the launch of the EQ sub-brand by the end of this decade. Previously, the German automaker planned to have ten electric vehicles in the EQ lineup by 2025. But a new report from Automotive News says that timeframe has been pushed up to 2022.
      Why move this goal forward? According to the report, Mercedes wants to lessen the backlash various automakers are currently dealing with due to the diesel vehicles. Diamler, Mercedes-Benz's parent company is currently under investigation by German prosecutors for possible fraud and false advertising on some of their diesel models. Also, Diamler's plan on reducing CO2 emissions across their entire fleet hit a snag last year due to buyers going for larger vehicles.
      "We want to shape the profound transformation of the automotive industry from the forefront," said Daimler Chairman Manfred Bischoff in a statement.
      "Further fundamental changes will be required for Daimler to remain successful," as the industry adjusts to cars running on electric motors and capable of driving themselves, he said.
      We know that the EQ lineup will include two SUVs (one previewed by the Generation EQ concept from last year) and two sedans.
      Source: Automotive News (Subscription Required)
    • By William Maley
      Mercedes-Benz is going all in on electric vehicles with the launch of the EQ sub-brand by the end of this decade. Previously, the German automaker planned to have ten electric vehicles in the EQ lineup by 2025. But a new report from Automotive News says that timeframe has been pushed up to 2022.
      Why move this goal forward? According to the report, Mercedes wants to lessen the backlash various automakers are currently dealing with due to the diesel vehicles. Diamler, Mercedes-Benz's parent company is currently under investigation by German prosecutors for possible fraud and false advertising on some of their diesel models. Also, Diamler's plan on reducing CO2 emissions across their entire fleet hit a snag last year due to buyers going for larger vehicles.
      "We want to shape the profound transformation of the automotive industry from the forefront," said Daimler Chairman Manfred Bischoff in a statement.
      "Further fundamental changes will be required for Daimler to remain successful," as the industry adjusts to cars running on electric motors and capable of driving themselves, he said.
      We know that the EQ lineup will include two SUVs (one previewed by the Generation EQ concept from last year) and two sedans.
      Source: Automotive News (Subscription Required)

      View full article
    • By William Maley
      The only Audi crossover that has the vaunted RS badge is the Q3, but that is going changing in the near future.
      Speaking with Car and Driver, Audi Sport boss Stephan Winkelmann said there would be more RS-badged crossovers in the near future.
      “We don’t have a big lineup. The right cars means having them in segments that are growing, and also segments that are equally distributed in the regions of the world. Therefore a CUV shift is due; we are working on it, and you will see it coming.”
      Sources have previously said that the Q7 and upcoming Q8 will get the RS treatment. There is also the possibility of an RS Q5. One item you will not see under the hood of any RS crossover is a diesel engine.
      "If I have to put money down for an investment which has to make a return worldwide, then diesel will never be the priority,” said Winkelmann.
      Source: Car and Driver

      View full article
    • By William Maley
      The only Audi crossover that has the vaunted RS badge is the Q3, but that is going changing in the near future.
      Speaking with Car and Driver, Audi Sport boss Stephan Winkelmann said there would be more RS-badged crossovers in the near future.
      “We don’t have a big lineup. The right cars means having them in segments that are growing, and also segments that are equally distributed in the regions of the world. Therefore a CUV shift is due; we are working on it, and you will see it coming.”
      Sources have previously said that the Q7 and upcoming Q8 will get the RS treatment. There is also the possibility of an RS Q5. One item you will not see under the hood of any RS crossover is a diesel engine.
      "If I have to put money down for an investment which has to make a return worldwide, then diesel will never be the priority,” said Winkelmann.
      Source: Car and Driver
    • By William Maley
      For the past few years, luxury automakers have been trying to fill every single niche they could think of. It's why we have such models as the BMW 5-Series GT and Mercedes-Benz GLC-Coupe for example. But now, BMW and Mercedes-Benz admit they have too many models and are planning to cut some.
      “The checkerboard of body styles and segments is rather full, although there are still a few to be finished. We’ve got an X2 and an X7 coming, and there are a few others, but I also know—because we’ve taken decisions—that some body styles will be removed in the future,” said Ian Robertson, BMW’s head of sales and marketing, to Car and Driver.
      “There’s definitely more of a move toward four-door coupes. We’ve done the Gran Coupes; they’ve really worked. People like the lower seating position and the sporty dynamics but also the fact there’s a door in the back. It’s fair to say that when we look at the checkerboard, because of the new things we’re putting in, there are some things we can take out,” Robertson went on to say.
      Dieter Zetsche, head of Mercedes-Benz cars harbors the same thoughts.
      “The specialty cars, these coupes and convertibles, were always niche cars. The expansion into China and other emerging markets [has given] huge opportunities for sedans, but they did not take up these specialty cars. Which makes the business case for these vehicles less easy.”
      Yep, it seems coupes and convertibles are on the chopping block - not the SUV-coupe things you were likely hoping for. Now Zetsche did say that would still offer two-door models, but it would not be “in the variety we are having them right now.” Taking into consideration there are coupe and convertible versions of the C, E, and S-Class, along with the SLK and SL roadsters, and the AMG GT coupe and convertible, we wouldn't be shocked if a couple of those models disappear.
      Source: Car and Driver

      View full article
  • Recent Status Updates

  • Who's Online (See full list)