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  • William Maley
    William Maley

    Average Transaction Price of Trucks Are Rising

    William Maley

    Staff Writer - CheersandGears.com

    June 11, 2013

    Pickup Trucks continue to be the lifeblood for the American automaker's financials. A very good thing since truck sales seems to be in very good health - in fact Automotive News says that truck sales are arguably healthier than they were pre-recession, despite the volume is still below pre-recession levels. How? The per-unit profit has increased massively, outpacing the industry average by more than double since 2005.

    Edmunds says the average transaction price of pickup truck stands at $39,915 – a 8 percent increase (after inflation) when compared to 2005's average transaction price of $31,059.

    How important are trucks to American automakers? Well a Morgan Stanley analyst says 90 percent of the Ford Motor Company's 2012 profits come from the F-Series. General Motors follows closely behind with two-thirds of their 2012 profits coming from the Chevrolet Silverado and GMC Sierra.

    Analysts say the near-term future looks very good for trucks. Thanks to the recent increases in the housing market, truck sales are expected to keep climbing.

    Source: Automotive News (Subscription Required)

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

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    Yea, I can go for a 1 or 2 year old lease or demo unit and not take the hit in the wallet. I think I have bought my last new auto since the hit is not worth the single or two digit mileage and new fresh smell.

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    It's weird that trucks don't lease better then.... old trucks still really hold their values. Since I've been in the market for a while, I've seen things like Titans with 2008 75k miles and dealers are asking $19,999, 1996 S-10 extended cab 4x4 with 60k miles for $14k... a 2 year old Ranger V6 4x4 with 50k miles is likely to run about $17k....

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