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    New Study Reports Many New Technologies Aren't Being Used


    • With All Technology Being Added to Cars, You Would Think Owners Would Be Using It... Not So.


    Automakers are leveraging new technologies such as automatic parking systems, concierge services, and mobile internet to bring people into showrooms. But a new study done by J.D. Power reveals that a number of owners aren't using it.

     

    J.D. Power published today the 2015 Driver Interactive Vehicle Experience Report, a new study which looks at 33 tech features in vehicles and ask owners if they have ever used them. According to the report, at least 20 percent of owners have never used 16 out of the 33 features (about 48.4 percent).

     

    The top five features that owners said they never use includes,

    • In-Vehicle Concierge Services - 43%
    • Mobile Routers - 38%
    • Automatic Parking Systems - 35%
    • Heads-Up Display - 33%
    • Built-In Apps - 32%


    So why do owners not use these features? A key part comes down to dealers not explaining the features, which in turn causes an increase of an owner not using it. Also, the report says that if a feature isn't activated when a vehicle is delivered, it sometimes mean an owner doesn't know it exists.

     

    “The first 30 days are critical. That first-time experience with the technology is the make-it-or-break-it stage. Automakers need to get it right the first time, or owners will simply use their own mobile device instead of the in-vehicle technology,” said Kristin Kolodge, executive director of driver interaction & HMI research at J.D. Power.

     

    Source: Automotive News (Subscription Required), J.D. Power

     

    Press Release is on Page 2


     

    Automakers Spending Billions on Technologies That Many Consumers Don’t Use

    • Built-in Connectivity among Least Used Technologies, Creating Lost Value


    WESTLAKE VILLAGE, Calif.: 25 August 2015 — Automakers are investing billions of dollars to put technologies in their cars and light trucks that are not being used by many of the owners of those vehicles, according to the J.D. Power 2015 Driver Interactive Vehicle Experience (DrIVE) Report.SM
    The 2015 DrIVE Report measures driver experiences with in-vehicle technology features during the first 90 days of ownership.
    The report finds that at least 20 percent of new-vehicle owners have never used 16 of the 33 technology features measured. The five features owners most commonly report that they “never use” are in-vehicle concierge (43%); mobile routers (38%); automatic parking systems (35%); head-up display (33%); and built-in apps (32%).
    There are 14 technology features that 20 percent or more of owners do not want in their next vehicle, including Apple CarPlay and Google Android Auto, in-vehicle concierge services and in-vehicle voice texting. Among Gen Y[1], the number of features unwanted by at least 20 percent of owners increases to 23, specifically technologies related to entertainment and connectivity systems.
    “In many cases, owners simply prefer to use their smartphone or tablet because it meets their needs; they’re familiar with the device and it’s accurate,” said Kristin Kolodge, executive director of driver interaction & HMI research at J.D. Power. “In-vehicle connectivity technology that’s not used results in millions of dollars of lost value for both consumers and the manufacturers.”
    Among all owners, the most frequently cited reasons for not wanting a specific technology feature in their next vehicle are “did not find it useful” in their current vehicle and the technology “came as part of a package on my current vehicle and I did not want it.”
    In addition, owners who say their dealer did not explain the feature have a higher likelihood of never using the technology. Furthermore, features that are not activated when the vehicle is delivered often result in the owner not even knowing they have the technology in their new vehicle.
    Kolodge noted that the technologies owners most often want are those that enhance the driving experience and safety, which are only available as a built-in feature rather than via an external device. In-vehicle technologies that most owners do want include vehicle health diagnostics, blind-spot warning and detection, and adaptive cruise control.
    “The first 30 days are critical. That first-time experience with the technology is the make-it-or-break-it stage,” said Kolodge. “Automakers need to get it right the first time, or owners will simply use their own mobile device instead of the in-vehicle technology.”
    Because the first few weeks of ownership are so critical, dealerships play the most important role in helping owners get off to a good start with the technology in their vehicle, Kolodge noted.
    “While dealers are expected to play a key role in explaining the technology to consumers, the onus should be on automakers to design the technology to be intuitive for consumers,” said Kolodge. “Automakers also need to explain the technology to dealership staff and train them on how to demonstrate it to owners.”
    Safety and Repair Costs
    Use of in-vehicle technologies has implications beyond the auto industry. For example, the insurance industry is closely tracking automotive technology for safety and financial purposes. Insurers are concerned that difficult-to-use technology may distract drivers and cause an accident. Using smartphones instead of in-vehicle technology also creates safety issues. Additionally, in-vehicle technology can significantly increase claims costs for vehicles damaged in an accident.
    “While some technologies, such as lane-departure warning, are making vehicles safer, the insurance industry is very concerned about the driver-distraction hazards caused by some of the other technologies,” said Chip Lackey, senior director of the insurance practice at J.D. Power. “In addition, technology drives up the repair and replacement costs. A slight bumper scrape that would normally cost a few hundred dollars to repair can catapult a claim into thousands of dollars when a park assist camera or other sensors are damaged.”
    The 2015 Driver Interactive Vehicle Experience (DrIVE) Report is based on responses from more than 4,200 vehicle owners and lessees after 90 days of ownership. The report was fielded in April through June 2015.

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    I think a couple of those items aren't used because they're typically unenjoyable to operate. Car apps either lag, or their development significantly lags behind mobile platform peers. 

     

    Unless I'm mistaken, those mobile car routers require a subscription to use, and nearly every mobile phone has hotspot functionality. Why would anyone pay extra per month for a couple gigabytes of data that's only available in a vehicle, when they could just tack it on to an existing phone plan?

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    I would agree with BUZZ, many of the new technologies are not really needed in cars and if they think by having them they will snag the young college level to late 20's crowd they are WRONG, as most are too in debt to afford a car.

     

    Anyone who has driven a HUD auto loves it and Cadillac has an amazing one in how you can customize it. This is as the story says, FAILURE of the Dealership more than the end user not using it or wanting it.

     

    The biggest final impression is the delivery by the sales person of the auto to the customer. This is where you win or lose long term customers. Dealers need to step up and deliver.

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    I think a couple of those items aren't used because they're typically unenjoyable to operate. Car apps either lag, or their development significantly lags behind mobile platform peers. 

     

    Unless I'm mistaken, those mobile car routers require a subscription to use, and nearly every mobile phone has hotspot functionality. Why would anyone pay extra per month for a couple gigabytes of data that's only available in a vehicle, when they could just tack it on to an existing phone plan?

     

    They do. I know off the top of my head that OnStar 4G LTE costs $5.00 per month for 500 MB and climbs from there.

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    They do. I know off the top of my head that OnStar 4G LTE costs $5.00 per month for 500 MB and climbs from there.

    Yeah, while the pricing doesn't appear too terrible, it's strange that someone would choose to allot data strictly to their vehicle, instead of just adding it to their existing plan and using it wherever their phone goes. 

     

    I suppose if an automaker incorporated a WiFi Extender which boosted a smartphone's data signal throughout a larger area, that'd be a neat feature, worthwhile for people camping or events/festivals.  

     

    I would agree with BUZZ, many of the new technologies are not really needed in cars and if they think by having them they will snag the young college level to late 20's crowd they are WRONG, as most are too in debt to afford a car.

     

    That's a little presumptuous. It really has nothing to do with debt... It has more to do with the fact that a smartphone with a ten dollar mount from Amazon has more capability and slicker operation than an automaker's optional system boasting just one laggy music streaming option. 

     

    We want car tech. We just want modern tech instead of antique hardware, and half-baked Java apps written by interns.

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    I have realized I dont want car tech.  Other than certain safety features and nanny stuff, such as ABS brakes and traction control...all other stuff could go to HELL!!!

     

    Ill only keep a USB port or two...that is it!!!

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    I think a couple of those items aren't used because they're typically unenjoyable to operate. Car apps either lag, or their development significantly lags behind mobile platform peers. 

     

    Unless I'm mistaken, those mobile car routers require a subscription to use, and nearly every mobile phone has hotspot functionality. Why would anyone pay extra per month for a couple gigabytes of data that's only available in a vehicle, when they could just tack it on to an existing phone plan?

    That is exactly what I think of when I see those Chevy commercials. I was sitting watching tv with my dad the other week and we started talking about that and how it doesn't make sense for exactly the reason you brought up. Now if it were to be free to the original buyer and only the second, third, etc owners had to pay that would be another story and a great way to get people to buy your stuff new as well as opposed to people like me waiting two-four years and saving 15k off the original sticker.

    • 200 megabytes (enough to stream about six hours of music or use the Internet for 13 hours): $5 for OnStar subscribers; $10 for non-subscribers.

    • 1 GB: $15 for subscribers; $20 for non-subscribers.

    • 3 GB: $30 for subscribers and non-subscribers.

    • 5 GB: $50 for subscribers and non-subscribers

     

    GM also will offer one-time purchases of $5 a day (for subscribers) and $10 (non-subscribers) for 250 MB of use and $150 (subscribers) and $200 (non-subscribers) for a month of up to 10 GB.

     

    http://www.autonews.com/article/20140512/OEM06/140519987/gm-says-new-4g-lte-services-will-cost-$5-to-$50-a-month

    Edited by ccap41
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    • By William Maley
      J.D. Power has announced the results of their inaugural Tech Experience Index (TXI) Study. The study focused on the experience of owners with a vehicle's technology features such as infotainment and safety during the first 90 days. The good news is the average satisfaction score was 730 out of a possible 1,000 points.
      But owners aren't impressed with their vehicle's navigation system. It earned the lowest average score of 687 in the study. More than half of the owners surveyed said they never even used the system, using the navigation function on their phones. Nearly a third who said they used the navigation system only used it for two weeks before resorting to their phones, citing issues with entering a new destination. Voice commands was also a pain point for many owners as the system didn't understand the commands and have to be repeated multiple times.
      “For any technology in a vehicle, it’s critical that the owners want it, are aware they have it and know how to use it. It is alarming how many technologies consumers have in their vehicle but aren’t using because they don’t know they have them or don’t know how to use them. Both of these knowledge gaps have long-term implications for future demand,” said Kristin Kolodge, executive director of driver interaction & HMI research at J.D. Power.
      On the flipside, owners really like collision avoidance technologies. Such features as a backup camera, blind spot warning, and lane keep assist earned the highest average score in the study of 754. Also, 96 percent of owners who have these safety features in their current vehicle want to have them in their next vehicle.
      Source: J.D. Power
      Press Release is on Page 2


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      DETROIT: 10 Oct. 2016 — BMW and Hyundai each have two models that rank highest in overall customer experience with vehicle technology in their respective segment, according to the J.D. Power 2016 U.S. Tech Experience Index (TXI) Study,SM released today.
      The inaugural study measures a vehicle owner’s experiences, usage and interaction with driver-centric vehicle technology at 90 days of ownership. The major technology categories analyzed in the study include collision protection; comfort and convenience; driving assistance; entertainment and connectivity; navigation; and smartphone mirroring.
      BMW models that rank highest in their segment1  are the 2 Series (small premium segment) and 4 Series (compact premium segment), while the Hyundai models that rank highest are the Genesis (midsize premium segment) and Tucson (small segment). Model-level rankings and awards include 2016 model-year vehicles that were all new or redesigned within the past three years.
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      Among the vast array of technologies available in new vehicles, those that assist with collision avoidance have the highest usage and the highest overall satisfaction. Additionally, they are the technologies owners most want in their next vehicle, according to the study.
      Collision avoidance technologies—such as blind spot warning and detection, lane-keeping/centering and back-up camera/warning systems—are collectively part of the collision protection category, which has the highest overall satisfaction among the five groups of technologies included in the study index scores, with a score of 754 on a 1,000-point scale. In contrast, owners are least satisfied with their navigation systems (687).
      “For any technology in a vehicle, it’s critical that the owners want it, are aware they have it and know how to use it,” said Kristin Kolodge, executive director of driver interaction & HMI research at J.D. Power. “It is alarming how many technologies consumers have in their vehicle but aren’t using because they don’t know they have them or don’t know how to use them. Both of these knowledge gaps have long-term implications for future demand.”
      Back-up camera/warning and blind spot warning and detection are the most often used technologies, with at least three-fourths of owners saying they use the technology every time they drive. Additionally, they are the most in-demand technologies, with 96% of current owners of the technologies saying they want each of the features in their next car.
      Other industries beyond automotive are keeping a close eye on in-vehicle technologies. For example, the insurance industry is closely tracking the use of safety-related technologies that, while potentially increasing claims costs when a vehicle is damaged, also help prevent or mitigate collisions and protect occupants when there is an accident. Auto insurers have been slow to add discounts for newer safe driver technologies, but that is beginning to change. Liberty Mutual Insurance offers a vehicle safety discount for teens driving a vehicle equipped with safety features, such as a lane departure warning system; adaptive cruise control; and collision preparation systems.2
      “As auto insurers begin to offer discounts for vehicle safety features, this may help raise consumer awareness that they actually have these technologies and the knowledge to use them properly,” said Jessica McGregor, director of the insurance practice at J.D. Power.
      The Role of the Dealer
      Even if owners are aware they have an in-vehicle technology doesn’t mean they will use it.
      Among owners who say they never use a specific technology, 39% indicate they bring another device into their vehicle to replace certain technologies that are already present. Of those who bring in another device, navigation is the feature most often replaced. Furthermore, 57% of owners who bring in another device say they never used the in-vehicle equipment before bringing this outside device into the car to replace the vehicle’s features. Of the 43% who have used it, 56% stop using it within the first month.  
      “The dealer plays a critical role in whether or not a technology is used,” said Kolodge. “When the dealer takes the time to explain the technology or provide a demonstration, it not only makes the owner aware they have the technology, but also helps them understand how to use it, which means they are more likely to use it, continue to use it and, because they see the value, want it in their next vehicle.”
      Among owners who learn how to operate the technologies from their dealer, overall satisfaction is 25-54 points higher, compared with those who learn how to operate the technologies from another source or from prior experience. Technologies that owners say are difficult to use (DTU) put a strain on satisfaction.  Across all technologies, there is an average 98-point drop in satisfaction when owners have DTU issues.
      DTU problems not only deteriorate satisfaction, but they also affect the vehicle’s quality. Even though it may operate as intended, when a technology is difficult for an owner to use or understand, it is likely to be considered a quality issue. For example, navigation system difficult to use/poor location is the sixth most common problem in the J.D. Power 2016 U.S. Initial Quality StudySM (IQS). Owners who learn how to use their navigation system from the dealer report 2.0 problems per 100 vehicles (PP100) fewer navigation DTU problems than those who do not get a dealer explanation.
      “By taking the time to show the technology to the new owner, the dealer can mitigate DTU issues, improving both satisfaction and quality,” said Kolodge. “The navigation system is just one area. If the dealer explains all or many of the technologies to the new owner, it can have a dramatic positive effect on the ownership experience.” 
      Gap between Premium and Non-Premium Is Narrow 
      Overall owner satisfaction with new-vehicle technology averages 730. Satisfaction among premium vehicle owners is slightly higher at 734, compared with 730 among non-premium owners.
      Overall satisfaction varies greatly by segment. Satisfaction is highest in the large segment (755), followed by the small premium segment (735); compact premium segment (732); midsize premium segment (731); compact segment (727); midsize segment (725); and the small segment (706).
      “It’s not just how much technology you have in the vehicle, but how well it’s delivered,” said Kolodge. “The technology’s usability and how well it is integrated into the vehicle are critical—that has to be done right.”
      The 2016 U.S. Tech Experience Index (TXI) Study is based on a survey of 17,864 vehicle owners and lessees. Awards are based solely on responses from the 13,269 consumers who purchased or leased a new 2016 model-year vehicle in the previous 90 days that has been considered an all-new or redesigned vehicle within in the past three years. The study was fielded from February through August 2016.
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