In light of the GM Ignition Switch and Takata airbag recalls, you would think owners would be aware whether or not their vehicle has a notice and take it in to be repaired. Unfortunately, you would be wrong. Bloomberg reports that only two-thirds of vehicles get repaired. Even more worrying is a third of vehicles under a recall notice aren't repaired within 18 months.
“Recalls are only successful, and they only save lives, if they end up getting the cars fixed,” U.S. Transportation Secretary Anthony Foxx said.
So how do you get owners to repair vehicles? Well that's what NHTSA and automakers will be talking about today at meeting in Washington D.C. with the focus on improving the getting the word to get vehicles fixed.
General Motors has a fair bit of experience on notifying owners in the wake of ignition switch recall. The company tried redesigned mailings, did outreach on a number of online platforms such as YouTube and Twitter; and even offered loaner cars. Yet, there are still a fair number of vehicles needing to be fixed.
“Awareness doesn’t mean action,” said Julie Heisel, GM’s director of customer relationship management.