By William Maley
Staff Writer - CheersandGears.com
March 21, 2013
Jeep is making some very ambitious goals with the introduction of the new 2014 Cherokee. One of those goals is to produce 250,000 Cherokees annually at Jeep's Toledo, Ohio plant.
"We are going to build almost half-a-million cars a year here in Toledo. We are going to do 220,000 with the Wrangler and we are going to do 250,000 on the Cherokee side," said Bruce Baumhower, president of UAW Local 12.
Whether Jeep meets this ambitious goal or not with the new Cherokee remains to be seen. Jeep does have a couple things going for it though. For starters, the Cherokee name in the nineties was a very popular vehicle, selling more than 100,000 Cherokees annually. Second is that demand for Jeep vehicles in Europe has been rising.
Source: Detroit Free Press