Jump to content
News
Reviews
Discussons
Activity
Create New...
Close

  • 🚗 Your People Are Here. Get In.

    The internet is full of car content. This is the community.

    Cheers & Gears has been bringing enthusiasts together since 2001. Join the conversation, show off your garage, and find your people.

  • Blake Noble
    Blake Noble

    By Blake Noble •

    Lamborghini’s Newest Trademark is Simply Terrifying

    G. Noble

    Editor/Reporter - CheersandGears.com

    April 9th, 2012

    Ann Arbor, Michigan’s monthly automotive publication, Car and Driver, recently broke news that Lamborghini has filed a few documents to secure the rights to the name “Deimos”. Lamborghini has had a track record of not wasting the names it trademarks, so this has led to speculation over what will wear the name.

    The god Deimos, in ancient Greek mythology, was the personification of terror and dread. Given Lamborghini’s infatuation with, well, rather evil-looking styling these days, I think the name of an ancient god known to scare the living hell out of people is rather fitting. However, it is rather interesting to note that the name Deimos has no connection to Lamborghini’s tradition of naming their cars after things that have to do with bulls or bullfighting whatsoever.

    It’s widely known that Lambo is planning an SUV concept for the upcoming Beijing Auto Show and that the replacement for the aging Gallardo supercar is just around the corner. Both vehicles need a name, so it isn’t at all out of the question to see the Deimos moniker on either one of them.

    Source: Car and Driver

    Go to articles

    User Feedback

    Recommended Comments



    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.

    ×



  • Support Independent Automotive Journalism

    25 years of honest automotive coverage — because someone has to do it.

    Cheers & Gears has never been filtered by manufacturer relationships or driven by algorithm. Just real people, real opinions, and a genuine love of cars. Subscribers keep the lights on and get an ad-light experience starting at $2.25/month.*

    View subscription options

    *A small number of ads feature member-exclusive coupon deals and will still appear.

  • Posts

    • G. David Felt
      Random Thoughts Thread

      By G. David Felt · Posted

      The collapse will cause an every country for themselves attitude and it will be the final days for ICE and OIL and the Auto Companies that caved into Idiot47, AKA American Auto Companies are going to pay big time as they continue to become nothing in the new world order of Tech EVs. American Auto Companies have gotten the last of my dollars.  Awaiting to see how Kia / Hyundai does with the Truck Market here. Their Mules are still in LA for the EV9 Pickup that I would love to have to compliment my current EV9. Thanks for the Link, yes I see the video and that is freaking cool. We are so far behind when this is the future.
    • ccap41
      Random Thoughts Thread

      By ccap41 · Posted

      @G. David Felt I came across this video and thought you'd appreciate it. It's a long video, but with you being the tech guy that you are, you should be entertained by it all. If you wanted to skip to the charging session itself, you'll want to skip to like the 42 minute mark. I hope the link works because YouTube links don't show up in my feed on my work computer, but hopefully this does for you guys.   
    • A Horse With No Name
      Random Thoughts Thread

      By A Horse With No Name · Posted

      Clean old beast     The nail is in the coffin, economically.   
    • A Horse With No Name
      Random Thoughts Thread

      By A Horse With No Name · Posted

      These kids nail it. the world is for "Shyte" as our Canadian Greek would rant, but the kids are okay.   
    • A Horse With No Name
      Random Thoughts Thread

      By A Horse With No Name · Posted

      Until we can provide genuine economic opportunity for folks, this will become increasingly common.  I like modern cars that are as invisible as possible...invisible to vandals, thieves, cops, aggressive drivers, people with attitudes...my current idea of Luxury is a grey Lexus that blends in, soft leather and a decent stereo, and drive the damn thing. I DO like the style of modern Cadillacs, but they would be a lease and return thing for me, as I don't want to deal with GM electronics or drivetrains as a vehicles ages.  It makes sense that they crush them, liability and they don't want other teams getting their engineering thought process. 

  • Who's Online (See full list)

  • My Clubs

×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

I've whitelisted
Continue without support

Write what you are looking for and press enter or click the search icon to begin your search