Jump to content
Server Move In Progress - Read More ×
Create New...
  • William Maley
    William Maley

    As the Diesel Emits: Jaguar Land Rover Sticking With Diesels In the U.S.

      In Light of the Volkswagen Diesel Scandal, Jaguar Land Rover Is Sticking to their Diesel Rollout

    With the ongoing mess that is the Volkswagen Diesel scandal, Jaguar Land Rover isn't changing their strategy of selling diesel vehicles for the U.S. marketplace.

     

    “We are convinced of the benefits of diesels from a fuel economy and from an all-wheel drivability perspective, and that hasn’t changed,” said Joe Eberhardt, Jaguar Land Rover U.S. CEO.

     

    Eberhardt says it's "too soon to tell" if the diesel market will be weighed down by the mess caused by Volkswagen, but is confident in their diesel engines in meeting EPA requirements. The company is planning on introducing diesel engines to the majority of their lineup by the end of 2017.

     

    Land Rover has begun selling the Range Rover and Range Rover Sport with a turbocharged 3.0L diesel V6 in September. Eberhardt said that roughly 16 percent of the total sales of the Range Rover and Sport models in September were equipped with the diesel engine (about 332 models).

     

    JLR Spokesman Stuart Schorr tells Automotive News that the diesel V6 has been certified by the EPA, but admits that it is unclear if the EPA will need to recertify the engine.

     

    Source: Automotive News (Subscription Required), Autoblog

    User Feedback

    Recommended Comments

    The trick here is to quell any potential PR backlash over diesels in general. It may even require a public service announcement-style ad from a company CEO. But you have to make good and sure that it's only VW that gets tarred with the proverbial brush.

    Link to comment
    Share on other sites



    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.


  • google-news-icon.png



×
×
  • Create New...

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

Write what you are looking for and press enter or click the search icon to begin your search

Change privacy settings