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    Rumorpile: 16 New Models In Store For Land Rover?


    William Maley

    Staff Writer - CheersandGears.com

    November 7, 2012

    Land Rover is embarking on a plan to expand its lineup to 16 models by 2020 to cut a big slice out of the booming SUV market. Autocar spoke with Land Rover’s design director Gerry McGovern who explained the company would separate the range into three categories: luxury, leisure and utility.

    The 'luxury' lineup will be made up of the Range Rover, Range Rover Sport, and Evoque. There also happens to be six models currently on the planning table that include a Evoque XL and convertible, and a three-door baby Range Rover.

    Next is the 'leisure' lineup which will be made up the Freelander (LR2 in the states) and LR4. There will be a new LR2 that will be similar in size to the Evoque and come in a five- and seven-seat versions. The next LR4 could switch to an aluminium platform, and compete with the BMW X5 and Mercedes-Benz ML.

    Finally we get to the utility category which will be made up of the next-generation Defender lineup. The next-gen Defender will have design cues from the DC100 concept and come in a five and seven seat versions, along with a pickup.

    Source: Autocar

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

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    Will be interesting to see if this can really expand Land Rovers market share or just dilute their existing models more.

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