• Sign in to follow this  
    Followers 0

    Mazda North America's New CEO Sees Crossovers As A Way To Increase Loyality and Profit


    • Crossovers are the key to Mazda in the U.S. according to the new CEO for North America

    Mazda's North American office will be getting a new CEO early next year, and he believes that crossovers will bring good things to the brand.

     

    Masahiro Moro, currently Mazda's global sales and marketing executive and soon to be the CEO of Mazda' North American office in January told Automotive News that to build up customer loyalty and profits for the brand, they would need to increase sales of their crossovers.

     

    Currently, Mazda relies heavily on the Mazda3 for sales in North America. While popular, margins on the were very tight. Also, customers who bought the 3 tended to go to other makes when getting a new vehicle.

     

    "Loyalty is very low historically. With the new-generation product, our focus is how we can treat customers better and keep them loyal," said Moro.

     

    By putting more focus on crossovers, Moro explained that it would reduce the reliance on the 3 for sales. It also allows for more profit as crossover buyers tend to go heavy on the options and are likely to return to Mazda to buy another vehicle.

     

    "Our opportunity here is to recapture those customers or gain new customers through the crossover vehicles," said Moro.

     

    "In light of this, I wish that more than 50 percent of our total [u.S.] sales in two or three years be crossovers."

     

    Currently, Mazda has moved 121,622 crossovers through November. That represents 42 percent of total sales in the U.S. of 289,889.
    Source: Automotive News (Subscription Required)

    0


      Report Article
    Sign in to follow this  
    Followers 0


    User Feedback




    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

    ×   Your link has been automatically embedded.   Display as a link instead

    Loading...



  • Popular Stories

  • Today's Birthdays

    1. sciguy_0504
      sciguy_0504
      (30 years old)
  • Similar Content

    • By William Maley
      Mazda Reports November Sales
      Mazda CX-5 and CX-9 Post Best November Sales Since 2012 IRVINE, Calif., Dec. 1, 2016 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported November U.S. sales of 22,041 vehicles, representing a decrease of 3 percent versus last year. Year-to-date sales through November are 269,019 vehicles. There were 25 selling days in November 2016, versus 23 the year prior. 
      Key November sales notes:
      Sales of the Mazda CX-3 are up 2.4 percent year-over-year (YOY), with 1,355 vehicles sold in the month of November. Mazda CX-5 posted its best-ever November with 8,865 vehicles sold. This number represents an increase of 1.2 percent over November of 2015. With 1,994 vehicles sold, the all-new Mazda CX-9 finished November up 65.9 percent YOY, marking the carline's best November since 2012. Year-to-date sales of Mazda's CX crossover SUVs sit at 130,614, with 12,214 vehicles sold in the month of November. Mazda's i-ACTIV All-Wheel Drive system continues its popularity among crossover SUV buyers, with 64 percent of buyers choosing the option. Mazda reported Certified Pre-Owned (CPO) sales of 2,574 vehicles, down 2.2 percent YOY.  
        Month-To-Date
        Year-To-Date
                              November
      November
      %
      % MTD
        November
      November
      %
      % YTD
        2016
      2015
      Change
      DSR
        2016
      2015
      Change
      DSR
                              Mazda2
      -
      3
      (100.0)%
      (100.0)%
        3
      296
      (99.0)%
      (99.0)%
        Mazda3
      6,388
      7,405
      (13.7)%
      (20.6)%
        87,465
      98,046
      (10.8)%
      (10.8)%
        Mazda5
      6
      222
      (97.3)%
      (97.5)%
        373
      8,310
      (95.5)%
      (95.5)%
        Mazda6
      3,046
      3,089
      (1.4)%
      (9.3)%
        41,832
      53,730
      (22.1)%
      (22.1)%
        MX-5 Miata
      387
      732
      (47.1)%
      (51.4)%
        8,732
      7,885
      10.7%
      10.7%
        CX-3
      1,355
      1,323
      2.4%
      (5.8)%
        16,911
      4,743
      256.5%
      256.5%
        CX-5
      8,865
      8,756
      1.2%
      (6.9)%
        100,246
      100,033
      0.2%
      0.2%
        CX-9
      1,994
      1,202
      65.9%
      52.6%
        13,457
      16,846
      (20.1)%
      (20.1)%
                              Total Vehicles
                                                CARS
      9,827
      11,451
      (14.2)%
      (21.0)%
        138,405
      168,267
      (17.7)%
      (17.7)%
        TRUCKS
      12,214
      11,281
      8.3%
      (0.4)%
        130,614
      121,622
      7.4%
      7.4%
                              TOTAL
      22,041
      22,732
      (3.0)%
      (10.8)%
        269,019
      289,889
      (7.2)%
      (7.2)%
                                                    Selling Days
      25
      23
            280
      280
                                                       
    • By William Maley
      Mazda is the latest automaker to announce that it will be building an electric vehicle. Speaking with CarAdvice, Mazda's head of research and development, Kiyoshi Fujiwara revealed that the company would be building an EV, but for only select markets such Norway.
      “Of course we need EVs. As you know, in Norway, the complete energy source is water… this means that EV is much better for CO2 in Norway. But not in United States or China… Therefore we are focusing on ICE, but some regions we need EV, so therefore in 2019 [or] in that time frame we will introduce EV where it is needed in the world.”
      For other markets, Mazda will keep their focus on internal-combustion engines since a majority of consumers are still buying them up.
      It is likely that Mazda will use one of their current models as a base for their new EV to help keep costs down. Fujiwara explained they have only started work on it and there is the possibility of bringing in Toyota as a partner for this model.
      Source: CarAdvice 

      View full article
    • By William Maley
      Mazda is the latest automaker to announce that it will be building an electric vehicle. Speaking with CarAdvice, Mazda's head of research and development, Kiyoshi Fujiwara revealed that the company would be building an EV, but for only select markets such Norway.
      “Of course we need EVs. As you know, in Norway, the complete energy source is water… this means that EV is much better for CO2 in Norway. But not in United States or China… Therefore we are focusing on ICE, but some regions we need EV, so therefore in 2019 [or] in that time frame we will introduce EV where it is needed in the world.”
      For other markets, Mazda will keep their focus on internal-combustion engines since a majority of consumers are still buying them up.
      It is likely that Mazda will use one of their current models as a base for their new EV to help keep costs down. Fujiwara explained they have only started work on it and there is the possibility of bringing in Toyota as a partner for this model.
      Source: CarAdvice 
    • By William Maley
      UPDATE: The rumor was true. Today at the LA Auto Show, Mazda announced that the 2.2L Skyactiv-D will be available for the U.S.-Spec CX-5. Expect it sometime in the second half of next year.
      To think that the vehicle that has kicked off Mazda's current design language and introduced us all to Skyactiv technologies was a crossover. But the Mazda CX-5 has proved to be a success. But how do you improve on an impressive vehicle? Mazda gave us the answer to that question last night with the introduction of the 2017 CX-5.
      The overall profile of the CX-5 may look the same as the outgoing model, but it is clear the design is all new. Up front are a set of slimmer headlights, wider grille with a mesh insert, and a new bumper. The back features the same design for tailgate as the larger CX-9 crossover. Inside, the CX-5 follows the same design ideals as the recently updated 3 and 6 with the infotainment screen sitting on top and more soft-touch materials
      There will be three engines on offer for the CX-5 - the 2.0L and 2.5L Skyactiv-G gas engines and 2.2L Skyactiv-D. Mazda isn't commenting on power figures or which engines will be available for the U.S. We're expecting the 2.0 and 2.5 engines to make a return, but the diesel is a complete unknown. As we reported in the rumorpile back on Monday, Mazda is expected to announce plans for the 2.2 Skyactiv-D at the LA Auto Show. Mazda will be holding a press conference later this afternoon at the show and it could be where they make the announcement - we'll keep you updated.
      Front-wheel drive comes standard, while all-wheel drive will be available as an option. The CX-5 will also get Mazda's G-Vectoring Control that alters torque delivery to improve steering.
      The 2017 Mazda CX-5 will go on sale in Japan in February, with other markets following thereafter.
      Source: Mazda
      Press Release is on Page 2
      Mazda Unveils the All-New CX-5
      Sales start in February in Japan with launches in global markets to follow HIROSHIMA, Japan—Mazda Motor Corporation today unveiled the all-new Mazda CX-5 crossover SUV. The fully redesigned model, which refines every element of Mazda’s design and technology to offer new dimensions of driving pleasure, will be launched in Japan in February before being rolled out to global markets.
      The slogan for development of the all-new CX-5 was “an SUV all customers will enjoy,” and Mazda aimed to add a new dimension by offering driving pleasure that everyone on board can enjoy—not just the driver. The model is engineered in line with human sensibilities to deliver responsive performance that conforms to the driver’s expectations. It also prioritizes passenger comfort, with a quiet cabin and pleasant ride feel, and adopts G-Vectoring Control, the first of the SKYACTIV-VEHICLE DYNAMICS vehicle motion control technologies. Designed under the KODO—Soul of Motion design theme, the exterior is both bold and sensual, and the interior has been crafted to give occupants a pleasant feeling. The body color lineup includes the newly developed Soul Red Crystal, which highlights the beauty and quality of Mazda’s KODO designs.
      The powertrain lineup comprises the SKYACTIV-G 2.0 and 2.5 gasoline, and SKYACTIV-D 2.2 diesel engines. All three options offer powerful, linear driving performance and outstanding environmental performance.
      The all-new CX-5 will be on display at the Los Angeles Auto Show, open to the public Nov. 18-27.

      View full article
    • By William Maley
      UPDATE: The rumor was true. Today at the LA Auto Show, Mazda announced that the 2.2L Skyactiv-D will be available for the U.S.-Spec CX-5. Expect it sometime in the second half of next year.
      To think that the vehicle that has kicked off Mazda's current design language and introduced us all to Skyactiv technologies was a crossover. But the Mazda CX-5 has proved to be a success. But how do you improve on an impressive vehicle? Mazda gave us the answer to that question last night with the introduction of the 2017 CX-5.
      The overall profile of the CX-5 may look the same as the outgoing model, but it is clear the design is all new. Up front are a set of slimmer headlights, wider grille with a mesh insert, and a new bumper. The back features the same design for tailgate as the larger CX-9 crossover. Inside, the CX-5 follows the same design ideals as the recently updated 3 and 6 with the infotainment screen sitting on top and more soft-touch materials
      There will be three engines on offer for the CX-5 - the 2.0L and 2.5L Skyactiv-G gas engines and 2.2L Skyactiv-D. Mazda isn't commenting on power figures or which engines will be available for the U.S. We're expecting the 2.0 and 2.5 engines to make a return, but the diesel is a complete unknown. As we reported in the rumorpile back on Monday, Mazda is expected to announce plans for the 2.2 Skyactiv-D at the LA Auto Show. Mazda will be holding a press conference later this afternoon at the show and it could be where they make the announcement - we'll keep you updated.
      Front-wheel drive comes standard, while all-wheel drive will be available as an option. The CX-5 will also get Mazda's G-Vectoring Control that alters torque delivery to improve steering.
      The 2017 Mazda CX-5 will go on sale in Japan in February, with other markets following thereafter.
      Source: Mazda
      Press Release is on Page 2
      Mazda Unveils the All-New CX-5
      Sales start in February in Japan with launches in global markets to follow HIROSHIMA, Japan—Mazda Motor Corporation today unveiled the all-new Mazda CX-5 crossover SUV. The fully redesigned model, which refines every element of Mazda’s design and technology to offer new dimensions of driving pleasure, will be launched in Japan in February before being rolled out to global markets.
      The slogan for development of the all-new CX-5 was “an SUV all customers will enjoy,” and Mazda aimed to add a new dimension by offering driving pleasure that everyone on board can enjoy—not just the driver. The model is engineered in line with human sensibilities to deliver responsive performance that conforms to the driver’s expectations. It also prioritizes passenger comfort, with a quiet cabin and pleasant ride feel, and adopts G-Vectoring Control, the first of the SKYACTIV-VEHICLE DYNAMICS vehicle motion control technologies. Designed under the KODO—Soul of Motion design theme, the exterior is both bold and sensual, and the interior has been crafted to give occupants a pleasant feeling. The body color lineup includes the newly developed Soul Red Crystal, which highlights the beauty and quality of Mazda’s KODO designs.
      The powertrain lineup comprises the SKYACTIV-G 2.0 and 2.5 gasoline, and SKYACTIV-D 2.2 diesel engines. All three options offer powerful, linear driving performance and outstanding environmental performance.
      The all-new CX-5 will be on display at the Los Angeles Auto Show, open to the public Nov. 18-27.
  • Recent Status Updates

  • Who's Online (See full list)