• Sign in to follow this  
    Followers 0

    Mazda Planning A U.S. Expansion, Despite Money Problems


    William Maley

    Editor/Reporter - CheersandGears.com

    March 6, 2012

    Despite a $1.29 billion dollar loss for last year, Mazda is looking at the brighter side. The company is looking for a partner and trying to raise $2 billion dollars. But they’re also trying to capture more of the U.S. market.

    Left Lane News reports that Mazda is hoping to capture 2.5% of the U.S. auto market by 2014. Currently Mazda sits at 2% of the U.S. market. The .5% increase would mean an extra 150,000 vehicles being sold.

    Part of their plan to capture more of the U.S. market is with the new CX-5 crossover. Mazda will increase their ad spending by 25% talking about the CX-5 and its best in class 36 MPG highway mileage.

    Other parts of their plan include a new Mazda6 due out sometime later this year, a new factory in Mexico that would build the Mazda2 and Mazda3, and raising the $2 billion.

    Source: Left Lane News

    0


      Report Article
    Sign in to follow this  
    Followers 0


    User Feedback


    Mazda can indeed do this. Their current Mazda6 got lost in the shuffle, they need to develop the line again to have more interior toys and be more interesting. They need to gain a bit of a performance version of the 6, also. The Cx-5 is bangup. I see it doing very well. Miata needs to re-enter public consciousness. Mazda5 is a nice niche vehicle. Mazda3 is a core product and this is where they can make the biggest impact. Mazda2 with some improvements can cater to gas conscious crowd. Their slkyactiv campaign is good. They have a good warranty. The Mazda6 needs higher mpg but that is coming also. Mazda needs to remind people they are around.........

    0

    Share this comment


    Link to comment
    Share on other sites

    Blaw, tiny cars for tiny people with just OK styling.

    Yes variety is always good, but I think their are companies who do what they sell better.

    0

    Share this comment


    Link to comment
    Share on other sites

    The CX-5 and a newly designed 6 will help this case. The bigger issue is lack of production this side of the Pacific. The Mexico plant will help with the 3 which is a big mover for them. A turbo in the 6 and a new Rotary powered sports car will help also.

    0

    Share this comment


    Link to comment
    Share on other sites

    Mazda can indeed do this. Their current Mazda6 got lost in the shuffle, they need to develop the line again to have more interior toys and be more interesting. They need to gain a bit of a performance version of the 6, also. The Cx-5 is bangup. I see it doing very well. Miata needs to re-enter public consciousness. Mazda5 is a nice niche vehicle. Mazda3 is a core product and this is where they can make the biggest impact. Mazda2 with some improvements can cater to gas conscious crowd. Their slkyactiv campaign is good. They have a good warranty. The Mazda6 needs higher mpg but that is coming also. Mazda needs to remind people they are around.........

    Agreed....throw a few rebates, leases....get them out there!

    0

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    Loading...