Editor/Reporter - CheersandGears.com
March 6, 2012
Despite a $1.29 billion dollar loss for last year, Mazda is looking at the brighter side. The company is looking for a partner and trying to raise $2 billion dollars. But they’re also trying to capture more of the U.S. market.
Left Lane News reports that Mazda is hoping to capture 2.5% of the U.S. auto market by 2014. Currently Mazda sits at 2% of the U.S. market. The .5% increase would mean an extra 150,000 vehicles being sold.
Part of their plan to capture more of the U.S. market is with the new CX-5 crossover. Mazda will increase their ad spending by 25% talking about the CX-5 and its best in class 36 MPG highway mileage.
Other parts of their plan include a new Mazda6 due out sometime later this year, a new factory in Mexico that would build the Mazda2 and Mazda3, and raising the $2 billion.
Source: Left Lane News