Staff Writer - CheersandGears.com
October 30, 2012
Mercedes-Benz is about to embark on a huge product offensive to bring in customers into their showrooms. Their key target: Gen Y.
"We're a brand we think can absolutely connect with them. Gen Y is just coming of age. We get on their radar screen in a big way," said Steve Cannon, CEO of Mercedes-Benz USA to USA Today.
Mercedes' plan is to introduce 19 redesigned models and 11 new models by 2020. Some of those new models include,
- CLA-Class (Baby CLS; based on the new A-Class)
- C-Class convertible
- GLA-Class Crossover
- Many variations of the next S-Class
- Redesigned E-Class
Source: USA Today
William Maley is a staff writer for Cheers & Gears. He can be reached at firstname.lastname@example.org or you can follow him on twitter at @realmudmonster.