Mitsubishi told its dealers yesterday at the NADA Convention about a plan to reintegrate the brand's tired lineup.
The lynchpin to this plan is a new midsize sedan that will come out of a new partnership between Mitsubishi and Nissan/Renault. Don Swearingen, Mitsubishi Motors North America executive vice president tells Automotive News that the two are still in negotiations about the new sedan.
"We abandoned a huge market and we have to find a way to fill those customer's needs. Many of those customers are coming back to market, and we tried to move them into our other offerings, but if they're looking for that D segment sedan, we just don't have it," said Swearingen.
Other products/updates Mitsubishi is considering include a sedan version of the Mirage subcompact for the U.S., the addition of a 2.4L four-cylinder to the Outlander Sport, a new CVT for the 2015 model year, and the arrival of a refreshed Outlander in 2015.
The reaction of the dealers were very positive.
"For dealers, new products never come fast enough. But Mitsubishi did a good job of showing us that they are committed to delivering product and change and answers," said Stacey Gillman Wimbish, CEO of Gillman Cos. auto group in Houston, Texas.
Source: Automotive News (Subscription Required)
William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.
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