By William Maley
Staff Writer - CheersandGears.com
January 28, 2013
The Nissan Titan hasn't really changed since its introduction back in 2003. Sticking with the same 5.6L V8 engine and the choice of either a extended or crew cab means the Titan hasn't set the sales charts on fire. Sales last year for Titan totaled 21,576, a far cry from the nearly 87,000 sales in 2005, its best year. But with the 2015 Titan, Nissan is hoping the new model will become a contender.
Edmunds had the chance to sit down with Pierre Loing, vice president of product and advanced planning and strategy for Nissan North America, Inc. Loing hinted that a new Titan was on the way and is expecting to take a big slice of the truck market.
"Reaching 100,000 is certainly possible. We believe there might be a recipe to grab some of this huge segment," said Loing.
Loing revealed that the next Titan will have a full engine lineup and variety of cabs, including a regular cab. Loing also said that the pricing for the Titan will be changed as well.
Despite the ambitious sales goal, Loing admits that even with the resdesign, it will be tough to bring in buyers.
"It is domestic driven. High loyalty to domestic products. So the question is, 'Why bother?' It is still a huge segment. Whether it is through build quality, equipment, some price advantage, you name it, it may work. We will try again."