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  • William Maley
    William Maley
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    Nissan To Change Focus From Cutting Edge To Volume Stuff

      Nissan Changes Their Tone Concerning Future Products

    For awhile, it seem Nissan was going a bit crazy with exciting, performance-focused concepts. Recent examples include the IDx concept, the distinctive electric BladeGlider concept, and the Formula One inspired Infiniti Q50 Eau Rouge concept. Executives at both automakers talked up these concepts and the possibility of them going into production. But now, talk has almost gone to a dead silence.

    Automotive News notes that there is a distinctive change in tone at both automakers during the auto show when speaking with executives. Instead of being excited and speaking about these concepts, Nissan's executives talked about putting their efforts behind a core group of cars that sell in high volumes. Cases in point include a major change for the Nissan Altima in 2016, and Infiniti working on trying to rebuild its portfolio starting with the upcoming Q60 coupe.

    It also helps that two key proponents of these vehicles have moved on. Former head of Infiniti Johan de Nysschen stepped down in summer to take the reigns at Cadillac. Meanwhile Andy Palmer - then Nissan's global product planning chief - became CEO of Aston Martin late last year.

    Source: Automotive News (Subscription Required)

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    Cutting edge? I don't really see a lot of cutting edge stuff in their lineup at this time. The only Nissan I would consider buying is the GTR.

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    Once upon a time, it seemed like Nissan was losing their way. They were cutting the fun out of their products, cutting the fun products, and leaving themselves with an unremarkable image. This was the late 90's. Soon after that, in came a partnership with Renault and a seemingly renewed interest in building interesting vehicles. They literally reinvigorated their lineup and the sales increases followed. In the last decade, they've doubled their worldwide sales since that point.


    Lately, it's felt a little like the late nineties for Nissan again and I thought we'd see another renewed interest in building vehicles with passion again. With this news, perhaps not...

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    The 2016 Maxima refutes everything they're saying about going after volume.  Definitely a (miniscule) niche product.

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