Fiat Chrysler Automobiles is considering whether or not to do a large SUV. This model would take on the likes of the Chevrolet Tahoe/GMC Yukon and Ford Expedition. Large SUVs are also big money makers. According to analysts, GM makes $10,000 or more on their large SUVs.
"While crossovers are all anyone wants to talk about, the money is still in pickups and SUVs. FCA needs to enter this segment. FCA is chasing profit-driving vehicles and they are missing out on a major one, just as Ford is getting ready to launch an all-aluminum Expedition," said Dave Sullivan, an automotive analyst for Auto Pacific to the Detroit Free Press.
Mike Manley, head of Jeep and Ram brands told the paper last month they are putting some thought into doing a large SUV. This possible new model might use the platform for the next-generation Ram truck - due out in 2018.
"You have the opportunity with a new frame for the next-generation Ram. You have the opportunity to take a large SUV off of it because we already have a very, very capable frame today that is going to be upgraded," said Manley.
One item Manley made very clear was this new SUV wouldn't be wearing a Ram badge. If FCA was to go forward with this, it would be part of the Chrysler, Dodge, or Jeep.
Source: Detroit Free Press