FCA Could Have A Competitor to the Tahoe and Expedition
Fiat Chrysler Automobiles is considering whether or not to do a large SUV. This model would take on the likes of the Chevrolet Tahoe/GMC Yukon and Ford Expedition. Large SUVs are also big money makers. According to analysts, GM makes $10,000 or more on their large SUVs.
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"While crossovers are all anyone wants to talk about, the money is still in pickups and SUVs. FCA needs to enter this segment. FCA is chasing profit-driving vehicles and they are missing out on a major one, just as Ford is getting ready to launch an all-aluminum Expedition," said Dave Sullivan, an automotive analyst for Auto Pacific to the Detroit Free Press.
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Mike Manley, head of Jeep and Ram brands told the paper last month they are putting some thought into doing a large SUV. This possible new model might use the platform for the next-generation Ram truck - due out in 2018.
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"You have the opportunity with a new frame for the next-generation Ram. You have the opportunity to take a large SUV off of it because we already have a very, very capable frame today that is going to be upgraded," said Manley.
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One item Manley made very clear was this new SUV wouldn't be wearing a Ram badge. If FCA was to go forward with this, it would be part of the Chrysler, Dodge, or Jeep.
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Source: Detroit Free Press
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