Jump to content
  • William Maley
    William Maley

    Rolls-Royce Isn't Planning To Expand Their Lineup

      Don't expect a small SUV for example

    With the introduction of the Cullinan "high-sided vehicle", Rolls-Royce now has five models for sale - the rest are Ghost, Dawn, Wraith, and Phantom. But according to Rolls CEO Torsten Müller-Ötvös, they aren't planning to expand the lineup with a smaller SUV.

    “No, definitely not. You need to go with the flow, so for that reason, I’d never say never, never, never – but we don’t currently have any plans to expand our model line-up any further," said Müller-Ötvös.

    “Our strategy is definitely to maintain our high-end price position and not move the brand just for volume sake into lower-price segments.”

    It seems to be working as early sales of the Cullinan have exceeded expectations.

    Source: Autocar




    User Feedback

    Recommended Comments

    They don't need another SUV, I wonder how long before they do a Phantom convertible though.  I am sure they have some Phantom Drophead  customers that don't want to be slumming in the $350,000 Dawn.  Unless they have found convertible sales to be so low, that they won't make more than one.  A Phantom 4-door convertible with suicide doors would be epic though.

    Share this comment


    Link to comment
    Share on other sites

    “Our strategy is definitely to maintain our high-end price position and not move the brand just for volume sake into lower-price segments.”

    Something mercedes was unable to resist the temptation of.

    - - - - -
    The Cullinan (I keep wanting to say 'Culligan') is a travesty / bastardization.

    • Upvote 1

    Share this comment


    Link to comment
    Share on other sites
    Guest potluck

    Posted

    def need a rolls version of x2....

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.




About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets

facebook

×