• Sign in to follow this  

    Rolls-Royce's CEO Says They're Thinking About Entering The SUV Fray


    William Maley

    Staff Writer - CheersandGears.com

    September 13, 2013

    This was Rolls-Royce's CEO Torsten Müller-Ötvös answer pertaining to the rumors of a SUV back in April,

    “We have no plans to produce an SUV, definitely not, the next thing is drophead Wraith but bespoke orders are the priority.”

    Here's Torsten Müller-Ötvös this week at the Frankfurt Motor Show when asked about an SUV,

    ”We are intensively thinking about entering the SUV segment. The SUV segment is very interesting. It has been incredibly stable during the crisis, and I think a luxury niche will develop."

    But why now? Likely, Rolls-Royce has seen luxury automakers raking in the sales (and money) with SUVs. Plus, it would give Bentley's SUV a run for its money.

    Source: The Truth About Cars

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.



      Report Article
    Sign in to follow this  


    User Feedback

    Recommended Comments

    The picture of the two cars are beautiful. I love how they are the same color. By just looking at the picture you can tell the 2nd car has come a long way and it represents so much history. It's great to see them both side by side.

    Share this comment


    Link to comment
    Share on other sites

    Why hesitate entering the luxury SUV market? I was a bit skeptical about the Escalade, but look what happened. Rolls Royce would just round out the top of the market that may have been waiting for something like an SUV. Anyone who drives one knows you got a car to drag kids and things around, and you can still got out to an affair in it. Makes sense!

    Share this comment


    Link to comment
    Share on other sites

    If customers are willing to bank roll it, then why not. Be interesting to see what a half million dollar SUV would be.

    Right now the images at The Truth About Cars looks like a station wagon on steroids more than an SUV.

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoticons maximum are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.