• Sign in to follow this  
    Followers 0

    Rolls-Royce's CEO Says They're Thinking About Entering The SUV Fray


    William Maley

    Staff Writer - CheersandGears.com

    September 13, 2013

    This was Rolls-Royce's CEO Torsten Müller-Ötvös answer pertaining to the rumors of a SUV back in April,

    “We have no plans to produce an SUV, definitely not, the next thing is drophead Wraith but bespoke orders are the priority.”

    Here's Torsten Müller-Ötvös this week at the Frankfurt Motor Show when asked about an SUV,

    ”We are intensively thinking about entering the SUV segment. The SUV segment is very interesting. It has been incredibly stable during the crisis, and I think a luxury niche will develop."

    But why now? Likely, Rolls-Royce has seen luxury automakers raking in the sales (and money) with SUVs. Plus, it would give Bentley's SUV a run for its money.

    Source: The Truth About Cars

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

    0


    Sign in to follow this  
    Followers 0


    User Feedback


    The picture of the two cars are beautiful. I love how they are the same color. By just looking at the picture you can tell the 2nd car has come a long way and it represents so much history. It's great to see them both side by side.

    0

    Share this comment


    Link to comment
    Share on other sites

    I agree, DieselFit. It's nice to see how far Rolls Royce has come with the design of their cars. Both of them are beautiful designs.

    0

    Share this comment


    Link to comment
    Share on other sites

    Why hesitate entering the luxury SUV market? I was a bit skeptical about the Escalade, but look what happened. Rolls Royce would just round out the top of the market that may have been waiting for something like an SUV. Anyone who drives one knows you got a car to drag kids and things around, and you can still got out to an affair in it. Makes sense!

    0

    Share this comment


    Link to comment
    Share on other sites

    If customers are willing to bank roll it, then why not. Be interesting to see what a half million dollar SUV would be.

    Right now the images at The Truth About Cars looks like a station wagon on steroids more than an SUV.

    0

    Share this comment


    Link to comment
    Share on other sites

    Porsche decided to make SUVs and it proved to be a very lucrative decision. Rolls Royce should do it too. Provides an alternative from the Porsche Cayenne or Ranger Rover for the 1%.

    0

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

      Only 75 emoticons maximum are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor




  • Popular Stories

  • Today's Birthdays

    1. stlcadet11
      stlcadet11
      (27 years old)
  • Similar Content

    • By William Maley
      Aston Martin will soon be relaunching the Lagonda brand as a competitor to the likes of Bentley and Rolls-Royce. Speaking with Motoring, Aston Martin boss Andy Palmer said Lagonda would standard apart from its parent company.
      “Historically, Lagonda competed with the likes of Rolls and Bentley. [but] it has been largely dormant or has often been used as a sub brand… or a pet name of Aston, so lots of confusion. We’re going to get rid of the confusion… The direction I gave to Marek [Reichman, Aston Design boss] was look, Rolls Royce, is the epitome of luxury. It’s first class in a [Boeing] 777 – big, comfortable, we can’t compete with them. [So instead] Give me Concorde – the best of speed; the finest of fastest cars," said Palmer.
      The Lagonda lineup will comprise of two models, although what they will be is unknown at this time. Palmer says he hasn't signed off on plans for either model. He does admit it will likely be a sedan and SUV. Both models will use Aston's bonded aluminium platform and not one from their partner, Mercedes-Benz. Both models are expected to debut sometime in the next decade.
      Source: Motoring

      View full article
    • By William Maley
      Aston Martin will soon be relaunching the Lagonda brand as a competitor to the likes of Bentley and Rolls-Royce. Speaking with Motoring, Aston Martin boss Andy Palmer said Lagonda would standard apart from its parent company.
      “Historically, Lagonda competed with the likes of Rolls and Bentley. [but] it has been largely dormant or has often been used as a sub brand… or a pet name of Aston, so lots of confusion. We’re going to get rid of the confusion… The direction I gave to Marek [Reichman, Aston Design boss] was look, Rolls Royce, is the epitome of luxury. It’s first class in a [Boeing] 777 – big, comfortable, we can’t compete with them. [So instead] Give me Concorde – the best of speed; the finest of fastest cars," said Palmer.
      The Lagonda lineup will comprise of two models, although what they will be is unknown at this time. Palmer says he hasn't signed off on plans for either model. He does admit it will likely be a sedan and SUV. Both models will use Aston's bonded aluminium platform and not one from their partner, Mercedes-Benz. Both models are expected to debut sometime in the next decade.
      Source: Motoring
    • By William Maley
      One of the big questions facing the sale of Opel to PSA Group is what will happen in the future. Opel CEO Karl-Thomas Neumann spilled some of the beans in an interview with German magazine Auto Motor und Sport.
      Neumann will remain the CEO of Opel, but tells the magazine that he will work closely with PSA's CEO Carlos Tavares.
      "It is important for me to stand before employees and show leadership. I have done this in the past and will continue to do so," said Neumann.
      "I think we have great respect for each other. That is why I see a good foundation for continued cooperation," the magazine quoted Neumann as saying.
      Opel will also have its own leadership, and the ability to design and develop its own cars. The only difference is that it will be using platforms from PSA. Neumann says it will take several years for the brand to transition from GM to PSA platforms.
      The main priority is to get Opel profitable once again. This will be accomplished by deepening cooperation with PSA and lowering development costs. Opel is also planning their largest product offensive with 7 new models being launched in the near future. They include a new SUV that will serve as the second flagship model alongside the new Insignia and new electric models. Neumann declined to comment on a report he was planning to make Opel an electric-vehicle only brand.
      Interestingly, Neumann revealed that he was very skeptical about introducing Opel into the Chinese marketplace.
      "This is a complete misunderstanding of the situation. PSA has long since ceased to be sick, but has recovered very strongly and just presented a super result for 2016. And we are clearly on the road to recovery. From a strong and a well-being, two might now become strong."
      Source: Auto Motor und Sport

      View full article
    • By William Maley
      One of the big questions facing the sale of Opel to PSA Group is what will happen in the future. Opel CEO Karl-Thomas Neumann spilled some of the beans in an interview with German magazine Auto Motor und Sport.
      Neumann will remain the CEO of Opel, but tells the magazine that he will work closely with PSA's CEO Carlos Tavares.
      "It is important for me to stand before employees and show leadership. I have done this in the past and will continue to do so," said Neumann.
      "I think we have great respect for each other. That is why I see a good foundation for continued cooperation," the magazine quoted Neumann as saying.
      Opel will also have its own leadership, and the ability to design and develop its own cars. The only difference is that it will be using platforms from PSA. Neumann says it will take several years for the brand to transition from GM to PSA platforms.
      The main priority is to get Opel profitable once again. This will be accomplished by deepening cooperation with PSA and lowering development costs. Opel is also planning their largest product offensive with 7 new models being launched in the near future. They include a new SUV that will serve as the second flagship model alongside the new Insignia and new electric models. Neumann declined to comment on a report he was planning to make Opel an electric-vehicle only brand.
      Interestingly, Neumann revealed that he was very skeptical about introducing Opel into the Chinese marketplace.
      "This is a complete misunderstanding of the situation. PSA has long since ceased to be sick, but has recovered very strongly and just presented a super result for 2016. And we are clearly on the road to recovery. From a strong and a well-being, two might now become strong."
      Source: Auto Motor und Sport
    • By William Maley
      Bentley has been hinting for awhile about adding a second SUV to its lineup, something smaller than the current Bentayga. This new SUV could go all-electric according to a report from Automotive News.
      "I can assure you that Bentley -- on the long term view -- will not stay with one model only in the SUV lineup. We have clear indications that a smaller Bentayga as a Bentley SUV would find great acceptance," said Wolfgang Duerheimer, Bentley CEO.
      But there is the concern that the smaller SUV could eat into the sales of the Bentayga. Hence the idea of making it an EV.
      "If you are looking for such a car [small SUV] then we are looking to that in combination with the possibilities to go full electric. It only makes sense if you get really new customers into the brand," said Rolf Frech, Bentley's board member for engineering.
      Frech said that if this idea was to go forward, it would likely come in 2020 or beyond when Bentley reaches stage two of their electrification plans. Part one is the introduction of the Bentayga PHEV this year, followed by the Flying Spur and Mulsanne.
      Source: Automotive News (Subscription Required)

      View full article
  • Recent Status Updates

  • Who's Online (See full list)