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Showing results for tags 'Rolls-Royce'.
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With the introduction of the Cullinan "high-sided vehicle", Rolls-Royce now has five models for sale - the rest are Ghost, Dawn, Wraith, and Phantom. But according to Rolls CEO Torsten Müller-Ötvös, they aren't planning to expand the lineup with a smaller SUV. “No, definitely not. You need to go with the flow, so for that reason, I’d never say never, never, never – but we don’t currently have any plans to expand our model line-up any further," said Müller-Ötvös. “Our strategy is definitely to maintain our high-end price position and not move the brand just for volume sake into lower- -
With the introduction of the Cullinan "high-sided vehicle", Rolls-Royce now has five models for sale - the rest are Ghost, Dawn, Wraith, and Phantom. But according to Rolls CEO Torsten Müller-Ötvös, they aren't planning to expand the lineup with a smaller SUV. “No, definitely not. You need to go with the flow, so for that reason, I’d never say never, never, never – but we don’t currently have any plans to expand our model line-up any further," said Müller-Ötvös. “Our strategy is definitely to maintain our high-end price position and not move the brand just for volume sake into lower- -
Rolls-Royce is talking up a big game with their new Cullinan SUV with their press release mentioning it is the "most anticipated car of 2018 and, quite possibly, the most anticipated Rolls-Royce of all time," and an "all-terrain high-bodied car that makes the idea of authentic, luxury off-road travel a reality for the first time." Okay... Our first thought seeing the Cullinan was, "wow, Rolls-Royce has built a tall Phantom wagon." The front and part of the side profile comes directly from the Phantom sedan. There is the large Rolls-Royce grille, square headlights, and the suicide rear-doo -
Rolls-Royce is talking up a big game with their new Cullinan SUV with their press release mentioning it is the "most anticipated car of 2018 and, quite possibly, the most anticipated Rolls-Royce of all time," and an "all-terrain high-bodied car that makes the idea of authentic, luxury off-road travel a reality for the first time." Okay... Our first thought seeing the Cullinan was, "wow, Rolls-Royce has built a tall Phantom wagon." The front and part of the side profile comes directly from the Phantom sedan. There is the large Rolls-Royce grille, square headlights, and the suicide rear-doo
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Rolls-Royce's CEO Says Electrics Are On the Table Due To Regulations
William Maley posted an article in Rolls-Royce
Rolls-Royce has made it clear that it plans on introducing electric powertrains to their vehicles in the future once the technology has fully developed and customers want one. But new regulations are forcing their hand. Rolls' CEO Torsten Müller-Ötvös told Car and Driver that the Phantom will receive the option of an electric powertrain sometime during its lifecycle. The platform that underpins the Phantom and future models have been built with electrification in mind. “We are more regulator driven than consumer driven. We might well see, in the next decade, some Asian markets closi -
Rolls-Royce has made it clear that it plans on introducing electric powertrains to their vehicles in the future once the technology has fully developed and customers want one. But new regulations are forcing their hand. Rolls' CEO Torsten Müller-Ötvös told Car and Driver that the Phantom will receive the option of an electric powertrain sometime during its lifecycle. The platform that underpins the Phantom and future models have been built with electrification in mind. “We are more regulator driven than consumer driven. We might well see, in the next decade, some Asian markets closi
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A new or redesigned Rolls-Royce is kind of a big deal as they don't come around very often. Take for example the Rolls-Royce Phantom. The current incarnation (seventh-generation as the British automaker would like us to know) came 14 years ago and set new benchmarks for luxury and refinement in the ultra luxury class. Last night in London, Rolls introduced the eighth-generation Phantom for which the British automaker hopes can set the standard once again. If you were expecting anything drastic in terms of the design, then you'll be disappointed. The new Phantom looks similar to the model i
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2018 Rolls-Royce Phantom VIII Raises the Bar For Opulence
William Maley posted an article in Rolls-Royce
A new or redesigned Rolls-Royce is kind of a big deal as they don't come around very often. Take for example the Rolls-Royce Phantom. The current incarnation (seventh-generation as the British automaker would like us to know) came 14 years ago and set new benchmarks for luxury and refinement in the ultra luxury class. Last night in London, Rolls introduced the eighth-generation Phantom for which the British automaker hopes can set the standard once again. If you were expecting anything drastic in terms of the design, then you'll be disappointed. The new Phantom looks similar to the model i -
Rolls-Royce Teases Next Phantom After Leaked Shots Come Out
William Maley posted an article in Rolls-Royce
Rolls-Royce has released a teaser picture of the upcoming 2018 Phantom before its official debut on July 27. It seems evolution is the order of the day as there appear to be no major changes. The only changes we can pick out are headlights sporting full LEDs and a new grille shape. This picture comes a day after a trio of leaked Phantom images made their way on to a Chinese automotive site. The pictures reveal certain details such as a new grille, revised bumper, and a side profile similar to the smaller Ghost sedan. The interior looks to come with a digital instrument cluster, new vent lo -
Rolls-Royce has released a teaser picture of the upcoming 2018 Phantom before its official debut on July 27. It seems evolution is the order of the day as there appear to be no major changes. The only changes we can pick out are headlights sporting full LEDs and a new grille shape. This picture comes a day after a trio of leaked Phantom images made their way on to a Chinese automotive site. The pictures reveal certain details such as a new grille, revised bumper, and a side profile similar to the smaller Ghost sedan. The interior looks to come with a digital instrument cluster, new vent lo
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Rolls-Royce isn't planning to do a hybrid powertrain for any of their models anytime soon. Speaking with Autocar, CEO Torsten Müller-Otvös said customers would not accept the “compromise” of hybrid technology. “The Rolls-Royce brand is not, in a way, a game-changer when it comes to revolutionary technology. Our customers are doing so for reasons of utmost luxury, so there can be no imperfections. Compromises when it comes to technology, or operating our products, are unacceptable. People are more interested in highly reliably substance than to be a test field for new technology.” -
Rolls-Royce isn't planning to do a hybrid powertrain for any of their models anytime soon. Speaking with Autocar, CEO Torsten Müller-Otvös said customers would not accept the “compromise” of hybrid technology. “The Rolls-Royce brand is not, in a way, a game-changer when it comes to revolutionary technology. Our customers are doing so for reasons of utmost luxury, so there can be no imperfections. Compromises when it comes to technology, or operating our products, are unacceptable. People are more interested in highly reliably substance than to be a test field for new technology.”
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Aston Martin will soon be relaunching the Lagonda brand as a competitor to the likes of Bentley and Rolls-Royce. Speaking with Motoring, Aston Martin boss Andy Palmer said Lagonda would standard apart from its parent company. “Historically, Lagonda competed with the likes of Rolls and Bentley. [but] it has been largely dormant or has often been used as a sub brand… or a pet name of Aston, so lots of confusion. We’re going to get rid of the confusion… The direction I gave to Marek [Reichman, Aston Design boss] was look, Rolls Royce, is the epitome of luxury. It’s first class in a [Boeing]
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Aston Martin Readies Lagonda As A Rolls-Royce Fighter
William Maley posted an article in Aston Martin
Aston Martin will soon be relaunching the Lagonda brand as a competitor to the likes of Bentley and Rolls-Royce. Speaking with Motoring, Aston Martin boss Andy Palmer said Lagonda would standard apart from its parent company. “Historically, Lagonda competed with the likes of Rolls and Bentley. [but] it has been largely dormant or has often been used as a sub brand… or a pet name of Aston, so lots of confusion. We’re going to get rid of the confusion… The direction I gave to Marek [Reichman, Aston Design boss] was look, Rolls Royce, is the epitome of luxury. It’s first class in a [Boeing] -
Rolls-Royce is the latest automaker to announce they are working on an SUV known as Project Cullinan and today, the company has dropped a couple of pictures to give us a glimpse of what's in store. Rolls doesn't call Project Cullinan an SUV. Instead, they describe the vehicle as being as an “all-terrain, high-sided vehicle.” (Is there such a thing too much pomp and circumstance? -WM) From the two pictures Rolls-Royce has released, Cullinan looks like a raised Phantom wagon. “This is an incredibly exciting moment in the development of Project Cullinan both for Rolls-Royce and for the p
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Rolls-Royce is the latest automaker to announce they are working on an SUV known as Project Cullinan and today, the company has dropped a couple of pictures to give us a glimpse of what's in store. Rolls doesn't call Project Cullinan an SUV. Instead, they describe the vehicle as being as an “all-terrain, high-sided vehicle.” (Is there such a thing too much pomp and circumstance? -WM) From the two pictures Rolls-Royce has released, Cullinan looks like a raised Phantom wagon. “This is an incredibly exciting moment in the development of Project Cullinan both for Rolls-Royce and for the p -
Rolls-Royce Asks That You Don't Call the Upcoming Cullinan An SUV
William Maley posted an article in Rolls-Royce
Like every other luxury automaker, Rolls-Royce is working on an SUV. But they will not be calling it an SUV. “Project Cullinan? We call it a high-sided vehicle. SUV is not necessarily the right thing to call it because it’s not necessarily sports, it’s not necessarily utility,” said Andrew Boyle, Rolls-Royce's global product communications manager to Motoring. “A number of other brands are entering into this area as well, with their own interpretations of what a luxury SUV should be. You’ll have to wait to see what we decide it should be, but I think you’ll find that it’ll be a diffe -
Like every other luxury automaker, Rolls-Royce is working on an SUV. But they will not be calling it an SUV. “Project Cullinan? We call it a high-sided vehicle. SUV is not necessarily the right thing to call it because it’s not necessarily sports, it’s not necessarily utility,” said Andrew Boyle, Rolls-Royce's global product communications manager to Motoring. “A number of other brands are entering into this area as well, with their own interpretations of what a luxury SUV should be. You’ll have to wait to see what we decide it should be, but I think you’ll find that it’ll be a diffe
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At first glance, you might be wondering why this Rolls-Royce Phantom is making news. It looks like any standard Phantom. But it's when you look a bit closer and notice the raised ride height, aggressive tires, and shorten rear doors that you realize this isn't your ordinary Phantom. It happens to be the mule for Rolls-Royce's first SUV. It is assumed that the mule is using a new aluminum spaceframe architecture that will underpin the entire Rolls-Royce lineup. Judging by the shortened rear doors, it would be safe to assume that SUV will be slightly shorter than the next Phantom. Power will -
At first glance, you might be wondering why this Rolls-Royce Phantom is making news. It looks like any standard Phantom. But it's when you look a bit closer and notice the raised ride height, aggressive tires, and shorten rear doors that you realize this isn't your ordinary Phantom. It happens to be the mule for Rolls-Royce's first SUV. It is assumed that the mule is using a new aluminum spaceframe architecture that will underpin the entire Rolls-Royce lineup. Judging by the shortened rear doors, it would be safe to assume that SUV will be slightly shorter than the next Phantom. Power will
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Rolls-Royce has announced that 2016 will mark the end of the current Phantom lineup. The sedan will make a return in 2018, but the coupe and drophead coupe will not. To mark the end of the coupe and drophead, the British automaker has announced a new special edition. The Phantom Zenith coupe and drophead coupe will come equipped with a Tailgate Hosting Area; laser-etched armrests featuring the locations of where the 100EX and 101EX concepts were revealed, unique instrument dials, a Spirit of Ecstasy figurine, and more. “As the name promises, Zenith will be the pinnacle; the best of its -
Rolls-Royce has announced that 2016 will mark the end of the current Phantom lineup. The sedan will make a return in 2018, but the coupe and drophead coupe will not. To mark the end of the coupe and drophead, the British automaker has announced a new special edition. The Phantom Zenith coupe and drophead coupe will come equipped with a Tailgate Hosting Area; laser-etched armrests featuring the locations of where the 100EX and 101EX concepts were revealed, unique instrument dials, a Spirit of Ecstasy figurine, and more. “As the name promises, Zenith will be the pinnacle; the best of its
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A new report from Automobile says the next-generation Rolls-Royce Phantom will be debuting modular architecture made out of aluminum. This new platform will underpin the next-generation of Rolls-Royce vehicles such as the upcoming SUV and next-generation Ghost lineup. No information was provided as to how much weight the move to aluminum would cut. As for the next-generation Phantom, the report says we could be seeing it next year. The Phantom will be offered in a short and long-wheelbase sedan. The coupe and drophead - Rolls speak for roadster - will be dropped due to lack of demand. Look
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Rumorpile: Rolls-Royce To Use Aluminum In Next Phantom
William Maley posted an article in Rolls-Royce
A new report from Automobile says the next-generation Rolls-Royce Phantom will be debuting modular architecture made out of aluminum. This new platform will underpin the next-generation of Rolls-Royce vehicles such as the upcoming SUV and next-generation Ghost lineup. No information was provided as to how much weight the move to aluminum would cut. As for the next-generation Phantom, the report says we could be seeing it next year. The Phantom will be offered in a short and long-wheelbase sedan. The coupe and drophead - Rolls speak for roadster - will be dropped due to lack of demand. Look -
The day has come to Rolls-Royce. In a letter sent to the press, Rolls' chairman Peter Schwarzenbauer and CEO Torsten Müller-Ötvös announced that the luxury automaker would be building an SUV. “I am proud to confirm that Rolls-Royce Motor Cars is developing an all-new, high-bodied Rolls-Royce designed to satisfy the contemporary, highly mobile lifestyles of our discerning clients around the world. I am confident that this new Rolls-Royce will fully deliver on our brand’s promise of supreme luxury while at the same time being Effortless ... Everywhere,” said Müller-Ötvös. The letter goes ont
