Scion has been called Toyota's experimental division as it allows Toyota to try new products and ideas (although it hasn't been used for this in a few years). Now with this, you would think Toyota would introduce some new hybrid or electric vehicle. But Green Car Reports reports that it will not likely happen anytime soon.
Scion chief Doug Murtha tells Green Car Reports the brand is still maintaining its focus on providing vehicles for those under 35, a group that isn't quite ready to spend the cash for these type of powertrain technologies.
“People think that this would have a lot of appeal with our target audience; and it absolutely does, and the environmental benefits are nice,” said Murtha. “But where it jumps the track is when we start talking about how much they might be willing to pay for a hybrid system: pretty much zero.”
Source: Green Car Reports