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    William Maley

    iA and iM Get New Names

    We know that Scion will be heading to the great parking lot into the sky later this year. But we didn't know how Toyota is planning to rename Scion's models when the changeover happens.
     
    Autoblog spoke with Scion spokeswoman Nancy Hubbell who said the iA would be renamed 'Yaris iA' and the iM to 'Corolla iM'. We know, not the most imaginative names. But there are reasons for this. Hubbel explained the iA is sold as the Yaris sedan in Canada and Mexico, so "that connection was already there." As for the Corolla iM, it is basically the Corolla wrapped in a hatchback.
     
    As we reported last week, the FR-S will become the Toyota 86.
     
    One model that won't be making the transition will be the tC. 2016 marks the final year of production of Scion's front-wheel drive coupe.
     
    Source: Autoblog

    William Maley

    Goodnight Sweet Scion

    By William Maley, in Scion,

    The curtain falls for Scion

    For something a bit surprising. This morning, Toyota has announced that the Scion brand will be shuttered and the current lineup will transition over to the Toyota brand for the 2017 model year.
     
    News of this was first reported by CarBuzzard where a meeting was held yesterday with Scion employees notified of the decision.
     
    “This isn’t a step backward for Scion; it’s a leap forward for Toyota. Scion has allowed us to fast track ideas that would have been challenging to test through the Toyota network,” said Jim Lentz, CEO of Toyota Motor North America and the founding vice president of Scion in a statement.
     
    Scion was first introduced back in 2002 as a brand that was very different from Toyota as it was aimed at young buyers. It was fun and offered unique vehicles (the xA and xB at launch). The brand also did things a bit differently with a unique marketing campaign and a no haggle policy. Toyota hoped customers who bought Scions would transition into Toyota and Lexus vehicles in the future.
     
    But a number of issues plagued Scion which ultimately led to its downfall,
    The average age of Scion buyer was around 49 years old, not the young crowd Scion was hoping for (some reports put it at 15 percent of Scion customers were under the age of 35). Scion not updating their lineup at a decent rate and letting models languish Massive sales decline from 175,000 vehicles in 2006 (their best year) to 56,167 vehicles for 2015

    But it seemed last year Toyota was going to give the brand so much needed attention with the launch of the iA (Mazda2 sedan) and iM (Toyota Auris). There was also a new subcompact crossover that would be joining the lineup for 2017, the C-HR. But sadly, it was a little too late. The damage was done and Toyota realized there wasn't any way to save the brand.
     

    The twenty-two dedicated team members for Scion will be able to transition into positions at Toyota.
     
    “Scion has had some amazing products over the years and our current vehicles are packed with premium features at value prices. It’s been a great run and I’m proud that the spirit of Scion will live on through the knowledge and products soon to be available through the Toyota network,” said Andrew Gilleland, Scion vice president.
     
    Source: CarBuzzard.com, Motor Trend, Road & Track, Scion
    Picture: William Maley for Cheers & Gears
     
    Press Release is on Page 2


     
    Scion Brand to Transition to Toyota
    Valuable Insights Will Aid Toyota in Attracting New, Young Customers

    TORRANCE, Calif., Feb. 3, 2016 – Scion, established as a separate brand in 2003 as a laboratory to explore new products and processes to attract youth customers, is now transitioning back to the Toyota brand. Scion achieved its goals of developing unique products and processes, and bringing in new, younger customers to Toyota. With more than a million cars sold, 70 percent of Scions were purchased by customers new to Toyota and 50 percent were under 35 years old.
     

    “This isn’t a step backward for Scion; it’s a leap forward for Toyota. Scion has allowed us to fast track ideas that would have been challenging to test through the Toyota network,” said Jim Lentz, founding vice president of Scion and now CEO, Toyota Motor North America. “I was there when we established Scion and our goal was to make Toyota and our dealers stronger by learning how to better attract and engage young customers. I’m very proud because that’s exactly what we have accomplished.
     
    “We could not have achieved the success we have had without the incredible support of Scion’s customers, dealers and team members, so supporting them throughout this transition process will be one of our top priorities,” said Lentz.
     
    Toyota’s decision was made in response to customers’ needs. Today’s younger buyers still want fun-to-drive vehicles that look good, but they are also more practical. They, like their parents, have come to appreciate the Toyota brand and its traditional attributes of quality, dependability and reliability. At the same time, new Toyota vehicles have evolved to feature the dynamic styling and handling young people desire.
     
    Scion has consistently been the youngest brand in the auto industry with an average age of 36 years old. At 29, the tC sports coupe has the lowest-average age buyer in the industry. The most recent additions to the line-up, the iA sedan and iM 5-door hatchback, are bringing in new buyers with 70 percent being first-time new car purchasers. Additionally, more than 50 percent of iM and iA buyers are under 35 years old.
     
    As part of the brand transition, beginning in August 2016, MY17 Scion vehicles will be rebadged as Toyotas. The FR-S sports car, iA sedan and iM 5-door hatchback will become part of the Toyota family. The tC sports coupe will have a final release series edition and end production in August 2016. The C-HR, which recently debuted at the L.A. Auto Show, will be a part of the Toyota line-up.
     
    The service and repair process for Scion customers will be unaffected by this change as customers will continue to visit Toyota dealerships’ service departments.
     
    “We appreciate our 1,004 Scion dealers and the support they’ve given the brand,” said Bob Carter, Toyota senior vice president of automotive operations. “We believe our dealers have gained valuable insights and have received a strong return on their investment. During this time of transition, we will work closely with them to support this process and help communicate this change to customers.”
     
    Scion’s 22 dedicated team members, who represent sales, marketing, distribution, strategy, and product and accessories planning, will have the opportunity to take on new jobs at Toyota Motor Sales, U.S.A., Inc. in Torrance. Scion regional representatives will assume different responsibilities in their respective Toyota sales offices.
     
    “Scion has had some amazing products over the years and our current vehicles are packed with premium features at value prices,” said Andrew Gilleland, Scion vice president. “It’s been a great run and I’m proud that the spirit of Scion will live on through the knowledge and products soon to be available through the Toyota network.”
     
    Scion Accomplishments:
    Scion Processes - Scion served as a laboratory for products and key sales and marketing processes that have provided valuable lessons for other Toyota brands: Pure Pricing – dealers set a price for a car and customers did not need to negotiate Mono-Spec cars – providing cars with only two options: transmission and color Personalization – offering a large array of accessories to help customers customize their vehicles Pure Process – transparent financing process Pure Process Plus – an online system so much of the car-purchase process could be completed online Scion Service Boost – pre-paid maintenance plan Release Series – dynamic life cycle management through special features and options Grassroots marketing – initial Scion brand was “discovered” by customers through unique events Scion Products -- Scion has had some outstanding products that have made an impact in the industry including the original “box,” the xB and the FR-S affordable sports car. The tC sports coupe has consistently attracted the youngest buyer in the industry.

    Scion Executives -- Scion served as an important training ground for Toyota vice presidents, many of whom have been promoted to other roles:
    Jim Lentz -- Chief Executive Officer, Toyota Motor North America Mark Templin – Managing Officer, Toyota Motor Corporation, Executive Vice President, Lexus International Jack Hollis – Group Vice President, Toyota Marketing Doug Murtha – Group Vice President, Corporate Strategy and Planning, Toyota Motor North America Andrew Gilleland – current Vice President, Scion


    William Maley

    Price Tags for 2016 Scion iA and iM Have Been Announced

    Scion has announced pricing information for their upcoming iA subcompact sedan and iM compact hatchback that will be hitting dealers later this summer.
     
    First up is the iA which begins at $16,495 for the six-speed manual and $17,495 for the six-speed automatic. Prices include a $795 destination charge. Underneath the Scion badges is the Mazda2 sedan which packs a 1.5L four-cylinder producing 106 horsepower and 103 pound-feet of torque.
     
    Need a bit more space? Then you want to look at the iM which is a rebadged version of the Toyota Auris sold in Europe. Pricing starts at $19,255 for the six-speed manual or $19,995 for the CVT. Power will come from a 1.8L four-cylinder with 137 horsepower and 126 pound-feet of torque.
     
    Source: Scion
     
    Press Release is on Page 2


     
    Two Scion Models Gearing to Go: All-New 2016 Scion iM and Scion iA Priced to Please
     
    SANTA MONICA, Calif., June 29, 2015 – The next great adventure is well within reach. The all-new 2016 Scion iM hatchback and 2016 Scion iA sedan both deliver versatility and premium features that will fuel drivers’ fun, with outstanding prices to fit their finances too. Both vehicles race into showrooms Sept. 1, 2015.
     
    With an MSRP of $18,460 for the manual transmission and $19,200 for the CVTi-S model, the Scion iM is a fun-to-drive hatchback with the space and technology necessary for impromptu escapes from the daily grind. Its sporty sibling, the Scion iA, is Scion’s first sedan and well-priced at $15,700 for the 6-speed manual transmission and $16,800 for the 6-speed automatic. A $795 delivery, processing and handling fee is not included in the MSRP. With Scion’s no hassle, no haggle Pure Price, the same price posted in the dealership is the price customers pay.

    Scion iM: Space and Spunk for Drivers on the Go
    The iM draws some style inspiration from Scion’s FR-S sports car with the hexagon lower grille, sharp-eyed headlights and side bezels. But this hatchback makes its own unmistakable statement with its dynamic profile, piano black grille treatment, sporty body aero kit and LED daytime running lights. Buyers can turn up visual impact with available colors: Blizzard Pearl, Classic Silver Metallic, Black Sand Pearl, Barcelona Red Metallic, Spring Green Metallic and Electric Storm Blue.
     
    The 137 horsepower 1.8-liter 4-cylinder engine uses Valvematic continuously variable valve timing technology to offer a broad torque curve, so the iM feels responsive in all situations. The chassis, with double-wishbone rear suspension and standard 17-inch alloy wheels, is ready to smooth out bumps and curves.
     
    The standard 6-speed stick shift promises an engaging driving experience, while the optional automatic features an intelligent Continuously Variable Transmission with both a Sport Mode and manual shifting capability. Both transmission options hit a sweet spot of performance and efficiency, with an EPA rating of 28 city/37 highway/ 32 combined for the CVTi-S and 27 city/36 highway/31 combined for the manual transmission.
     
    A premium feel at a value comes from the iM’s lengthy list of standard amenities:
    60/40 fold-down rear seats and standard cargo cover 7-inch Pioneer Display Audio unit with standard HD Radio and Aha™ Rear-view backup camera Real leather-wrapped steering wheel Scion’s first 4.2-inch color TFT multi-information display Dual-zone automatic A/C control Color-keyed heated power-folding exterior mirrors Hill Start Assist

    Scion iA: Athletic and Agile Choice for the Road Ahead
    Scion’s first sedan enters the world with some serious style. The iA cuts a striking profile with daring curves, hexagon lower grille and sophisticated touches, including a piano black bumper treatment, chrome grille surround and chrome tailpipe. The spacious trunk gives it a distinctive look in the segment. The color choices deliver a range of vibrant intensity: Stealth black, Abyss, Graphite, Pulse, Sapphire, Sterling and Frost.
     
    Don’t be fooled by its size, the iA is big in both spirit and technology. The basic ingredients: a high-strength body structure, quick-revving, high-compression 1.5-liter engine with 106 horsepower; choice of 6-speed manual or 6-speed automatic transmissions; and standard 16-inch alloy wheels. The Scion iA zips as it sips with EPA-estimated fuel economy ratings of 33 city/42 highway/37 combined MPG for the automatic version 31 city/ 41 highway/ 35 combined for the manual. A Sport Mode feature is available with the flip of a switch.
     
    The Scion iA re-defines “entry-level” at every turn. The MacPherson strut front suspension and torsion beam rear suspension are tuned for a just-right balance of sporty handling and comfortable ride. Steering and brake system tuning, in particular, received attention befitting of a sports sedan. The Scion iA uses a rigid steering mount, which provides a direct yet light feel also unexpected in low-priced, high-MPG rated models.
     
    Scion’s famous mono-spec strategy brings together standard features to impress:
    Keyless entry with push-button start Low-speed Pre-collision system Rear-view backup camera 7-inch touch screen multimedia system with voice recognition Tilt and telescopic steering wheel Power exterior mirrors Versatile 60/40 split rear seat back


    William Maley

    Don't expect any electric or hybrid vehicles from Scion

    Scion has been called Toyota's experimental division as it allows Toyota to try new products and ideas (although it hasn't been used for this in a few years). Now with this, you would think Toyota would introduce some new hybrid or electric vehicle. But Green Car Reports reports that it will not likely happen anytime soon.
    Scion chief Doug Murtha tells Green Car Reports the brand is still maintaining its focus on providing vehicles for those under 35, a group that isn't quite ready to spend the cash for these type of powertrain technologies.
    “People think that this would have a lot of appeal with our target audience; and it absolutely does, and the environmental benefits are nice,” said Murtha. “But where it jumps the track is when we start talking about how much they might be willing to pay for a hybrid system: pretty much zero.”
    Source: Green Car Reports

    William Maley

    No Scion FR-S Convertible or Turbo (Sad Trombone)

    For the past couple of years, we have reporting on countless rumorpile stories concerning the Scion FR-S. Most of these stories have dealt with a convertible and turbo power, and whether or not they are off or back on the table. Well it might be that two things may never come.
    Wards Auto spoke with Doug Murtha, senior vice president at Scion. Murtha explained that Toyota couldn't make a business case for either proposal.
    “So on the convertible we went down swinging,” said Murtha. “I think we were pretty aggressive on our (submitted plan), but we looked at what we would have conceivably lost on the product and said, ‘We’re not going to even push it further.’ Nobody was more disappointed than we were.”
    This isn't the news the FR-S wanted to hear. At the moment, the model has been experiencing sales drop for most of the year. This is due to the phenomenon of sports car sales falling off halfway through the lifecycle of the vehicle, something Murtha admits.
    “You get 24 months out of those products and they tend to have a steep fall-off (and) we’re seeing a little bit of that. I don’t think that’s necessarily a surprise. I think the challenge is back to us to do some interesting things that keep the vehicle fresh.”
    For now, Scion is hoping the recently launched FR-S Release Series 1.0 will be able to bring back some interest in the sports coupe.
    Source: Wards Auto

    William Maley

    Scion is bringing two models for New York next year

    Car and Driver had the chance to speak with Scion corporate manager Dave Harbuck, who let out that the automaker is planning to reveal two new models at the New York Auto Show next year.
    The first is a production model of the iM Concept that will debut in a couple week's time at the LA Auto Show. Many think that iM Concept is version of the Toyota Auris Touring Sports, a small wagon sold in European market. The second model is being kept under wraps for the moment. Car and Driver speculates that it could be the Aygo hatchback or the compact Verso MPV.
    Source: Car and Driver
    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

    William Maley

    Coming Soon To Scion

    Scion has a very questionable future in the U.S. as some of their lineup continues to get older and sales continue to slump. New products are desperately needed and according to Automotive News, new products are coming.
    The changes to Scion's lineup begin later this year as the slow-selling iQ city car will say goodbye. Through June, Scion has only moved 1,227 iQs, down 47 percent when compared to last year.
    Then in the spring of 2015, the long-running xB will sent to the great cardboard-box in sky and in its place will be Toyota Auris. The Golf-sized hatchback uses the same platform as the current Corolla. Following the Auris in the fall will be the xD replacement, a sedan variant of the next-generation Mazda2.
    In 2016, the tC coupe will get a redesign. Before then, Scion will be doing a few special edition models for the model.
    Wrapping up the changes for the Scion lineup is the next-generation FR-S coupe in 2017.
    Source: Automotive News (Subscription Required)
    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

    William Maley

    Cross out hybrid powertrain for the FR-S

    One of the rumors that has been floating around for the past year or so was the Scion FR-S (Toyota GT86) possibly getting a hybrid powertrain as a way of boosting power.
    "I hope to make an engine upgrade at least one time with this car. We [have] already tried all possibilities and there are several types of 86 prototypes at the Toyota proving ground now; one is a turbocharger, one is bigger displacement and [the other is a] special hybrid system," said Tetsuya Tada, chief engineer of the FR-S last August.
    Well it seems that the hybrid powertrain is out. According to Autocar, Toyota is having a tough time trying to make a business case for a hybrid FR-S.
    "We can create a product with this technology, but it needs to make proper business sense. We have to prioritise,” said Toyota marketing director Fabio Capano.
    Source: Autocar
    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

    William Maley

    A Much Needed Overhaul Is Coming To Scion

    Scion has been hamstrung for the past couple of years with an aging lineup. While new models such as the FR-S and updated tC have helped somewhat, Scion's sales have been declining. But the brand is planning to overhaul their lineup starting next year.
    Speaking on the sidelines of the New York Auto Show with Automotive News, Scion vice president Doug Murtha said the brand is planning to replace three of its five models starting next year. The first new model will be shown at the LA Auto Show. Murtha didn't give any details about what segment the new model would be in, but did hint at a possible direction.
    “From a segment context, Scion has always been about entry compact and subcompact, and that will remain our center of gravity,” Murtha said.
    “Would we be interested in other body styles? The answer is always yes. We may mix things up a bit as we find a new direction for the brand.”
    The mostly likely candidates for replacement for the xB and xD models. The two models are currently into their seventh year of their lifecycle. The other candidate for replacement is the iQ city car.
    Source: Automotive News (Subscription Required)

    William Maley
    William Maley
    Staff Writer - CheersandGears.com
    September 11, 2013
    With sales of Scion vehicles slumping down and Toyota telling its dealers who have Scion that they can step away from it with no penalties, it makes you wonder if Scion has any new models on the way to help out. Bob Carter, senior vice president of Toyota Motor Sales USA told Reuters that new products for the brand are coming later than sooner.
    "We have a very robust and very exciting product cadence coming for Scion, however, it's further down the pipeline," said Carter.
    Scion's sales peak was back in 2006 with 173,034 models. Last year, Scion only moved 73,505. Through August, the brand's total sales stand at 48,959, which is on pace for less than 70,000 vehicles sold this year. Also, Scion represents 0.3 percent of Toyota's total sales in the U.S.
    Carter is confident that sales of Scion vehicles will rebound.
    "It's just going to take us a little longer to see the growth," he said.
    Source: Reuters
    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

    William Maley
    William Maley
    Staff Writer - CheersandGears.com
    August 19, 2013
    Scion has billed itself as being the offbeat, youth oriented brand in the Toyota group. So it comes as a bit of surprise to find out that Scion currently has 1,100 dealers across the U.S. - 200 fewer than Toyota. Considering Scion's small lineup and declining sales over the past few years, this isn't good news.
    With all of these factors in play, it doesn't come as a surprise that Toyota's US group vice president, Bill Fay said to Wards Auto that Scion's dealer network "might actually go down a little bit." Then this week, a Texas dealer told Automotive News that Toyota will allow dealers to stop selling Scion with no repercussions.
    "If you don't want Scion, if it doesn't work for you, it's OK if you want to walk away," the dealer said.
    How did so many dealers end up with Scion? They wanted a piece of the massive sales success the brand was experiencing in the first few years. In 2006, Scion moved 173,034 units, well above the niche-level sales the brand was projecting at time. But since then, sales have been falling. Total sales in 2012 were 73,505 units.
    “Mini has about 115 (stores), Volvo has about 300, Lincoln wants about 325, Infiniti has about 200, so I would probably expect Scion to have between 350-500 but placed in more strategic locations,” said Dave Sullivan, analyst for AutoPacific.
    What lies ahead for Scion? Fay mentioned that Toyota is considering a few possibilities for the brand. One of those includes moving the brand to a premium level. Toyota also showed dealers a couple of products that are in the pipeline; the FR-S Cabriolet which is or is not dead and a subcompact crossover.
    Source: Automotive News (Subscription Required), Wards Auto
    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

    William Maley
    William Maley
    Staff Writer - CheersandGears.com
    August 4, 2013
    Here at the rumorpile, we've been reporting on a couple derivatives for the Scion FR-S for the past year or so. The first is a convertible FR-S which we got a preview of at this year's Geneva Motor Show and the other is a turbocharged version. But a new report says both models have been canceled.
    Automotive News reports that the two FR-S models have been canned due to return of the investment not being viable for those models.
    Source: Automotive News (Subscription Required)
    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

    William Maley
    William Maley
    Staff Writer - CheersandGears.com
    July 3, 2013
    Ten years ago, Toyota introduced a new brand that promised young buyers fun and funky vehicles. That brand was Scion. Today, Scion is in a bit of a struggle.
    Originally conceived as a brand for young buyers, Scion has struggled to keep them in the fold. According to
    The Detroit News, 15 percent of Scion customers are under age 35. Meanwhile, 14 percent of Scion customers
    “We’re still a good 15 years or more below the average industry age,” said Scion chief Doug Murtha.
    While that is true, that number has been shrinking. In 2008, more than 20 percent of Scion customers were under 35 and less than 8 percent were 65 or older.
    Sales aren't looking so good either for Scion. In 2006, the brand had its best sales with more than 173,000 vehicles. Last year, the brand only sold just 74,000 vehicles. Most of Scion's lineup is languishing on the lot except for the FR-S which has been the only model that has been performing well.
    “Their market share topped out in 2006. Since then, it’s kind of fizzled and it’s just been dragging along the bottom. They have a nasty habit of putting out cars that have a limited mass-market appeal,” said Jeremy Acevedo, an analyst with Edmunds.com.
    That has been a Scion hallmark since the introduction of the brand back in 2003. Offering vehicles vehicles that appeal to a small audience, not the mass-market. One that Murtha says the brand will solider on with.
    “We’re going to continue to throw stuff out there that we might not do under the Toyota badge and see if it sticks. We’re trying to provide a lineup of products that are not for everybody.”
    The only difference is that Scion will focus on being a niche player, not as a stepping stone into the Toyota lineup.
    Source: The Detroit News
    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

    William Maley
    William Maley
    Editor/Reporter - CheersandGears.com
    May 9, 2012
    Back in March, we reported on a comment said by Tetsuya Tada, the chief engineer of the Toyota GT86/Subaru BRZ/Scion FR-S.
    "The GT 86 was designed from the outset that we can build it as a convertible," said Tada.
    Well it seems Toyota has given the green light for an FR-S convertible. Car and Driver reports the convertible will keep its back seat, however trunk space will suffer due to the folding roof mechanism.
    Mechanicals will remain the same: a 200 HP flat-four engine and the choice between a six-speed manual and automatic transmissions. Expect the convertible to get some structural reinforcements.
    The FR-S is expected to come out in late 2013 or sometime 2014 with a larger pricetag.
    Source: Car and Driver

    William Maley
    William Maley
    Editor/Reporter - CheersandGears.com
    March 21, 2012
    Earlier tonight, Scion put the starting price tag on the new FR-S. As shown, the base price tag for a six-speed manual FR-S starts at $24,930 (Includes a $730 destination charge).
    This confirms a leaked document that got into the hands of FT86 Club which revealed the starting pricetag of $24,200 (excluding the destination charge)
    Source: Scion, FT86 Club
    Press Release is on Page 2
    Scion Announces Pricing for Its 2013 FR-S Sports Car
    TORRANCE, Calif., March 22, 2012 – Scion today announced pricing for its 2013 FR-S compact rear-wheel drive sports car. The FR-S starts with a manufacturer’s suggested retail price (MSRP) of $24,200 when equipped with a six-speed manual transmission, and $25,300 when equipped with a six-speed automatic transmission that features paddle shifters and rev-match technology. The high-performance coupe is the fifth model to join the Scion family and will go on sale this spring.
    “Scion’s goal was to create an affordable sports car that true driving enthusiasts could enjoy,” said Jack Hollis, Scion vice president. “We accomplished that goal with the FR-S starting under $25,000…a total home run! Add in Scion’s complimentary Scion Service Boost, our no-haggle no-hassle Pure Price, and Scion’s network of about 1,000 dealers, and the FR-S is a grand slam.”
    Pure Balance
    The FR-S, which stands for Front-engine, Rear-wheel drive, Sport; is Scion’s definition of an authentic rear-wheel-drive sports car with exceptionally balanced performance and handling, compelling style, flexible utility and surprising fuel efficiency.
    The FR-S is a true “scion,” born into a lengthy history of Toyota performance cars and motorsports. During planning and development, it was most inspired by the AE86 generation of the Corolla, better known as the Hachi-Roku, meaning “8-6” in Japanese. The AE86 was a front-engine, rear-wheel-drive coupe that was lightweight and well balanced, making it a solid choice for driving enthusiasts.
    Inspired by the AE86, the FR-S is designed around the core goal of achieving “Pure Balance.” The balance begins with the strategic use of the world’s only flat boxer engine in a front-engine, rear-wheel drive configuration. The engine’s compact size and flat shape allow it to be mounted mid-ship and extremely low, giving the car a dynamically favorable front-to-rear weight ratio of 53:47 and a low center of gravity comparable to some exotic supercars.
    The FR-S’s 2.0-liter, naturally aspirated four-cylinder engine is the result of a joint development between Toyota and Subaru. The partnership begins by combining Subaru’s newly developed, horizontally opposed engine and Toyota’s cutting edge D-4S injection system that incorporates both direct and port injection. The D-4S system, partnered with a high 12.5:1 compression ratio, results in an impressive 200 horsepower and 151 pound-feet of torque.
    The flat-four mates with either a six-speed manual or a six-speed automatic transmission. The manual offers quick, precise shifts with a short-throw; while the automatic features aggressive up shifts and sporty rev-matched down shifts that are initiated by steering-wheel-mounted paddle shifters. Power is transferred to the pavement via a standard Torsen® limited-slip differential.
    The idea of “Pure Balance” is further realized by the FR-S’s lightweight design and compact size. The combination allows the car to be quick and nimble into and out of corners, with dynamic maneuverability and confident handling. The coupe’s weight is kept to a minimum by utilizing a lightweight aluminum hood, a solid roof, and by featuring a trunk design instead of a hatchback.
    The FR-S’s low weight is matched with a dynamically tuned suspension setup consisting of MacPherson struts up front and a double wishbone system in the rear. Lightweight 17-inch alloy wheels and ventilated disc brakes are standard on all four corners.
    Powerful Exterior Design
    The fierce exterior of the FR-S is a solid reflection of its inner power. The profile, inspired by the Toyota 2000GT, reveals a hood and roof-line that is remarkably sleek and low, giving it an aerodynamic shape that channels air cleanly over to the top. The low stance continues to exaggerate the coupe’s menacing face, which is made up of sharp lines, a wide mouth and angular headlights that house the projector-beam halogen lamps. The aggressive front fenders protrude upward and boast the iconic ‘86’ piston emblem, which highlights the car’s AE86 heritage as well as its unique new boxer engine. The rear fascia sits low and wide, with aerodynamic lower treatments that surround the sporty dual exhaust system. LEDs illuminate the edgy taillights, while center-mounted backup lights finish the muscular design.
    The FR-S will be available in seven colors including Raven, Asphalt, Hot Lava, Argento, Ultramarine, Firestorm and Whiteout.
    Performance-Focused Interior
    The FR-S’s interior includes a 2+2 seating configuration that is designed with both form and function in mind. The front seats feature deep bolsters and are mounted extremely low and are comfortable yet assertive, while the rear seat folds down flat, creating flexible space. The car will come standard with FR-S badged floor mats. The large center-mounted tachometer is the focus of the three-gauge cluster and features a programmable shift-indicator, informing the driver of the engine’s vitals. Speed is monitored by both digital and analog gauges. The FR-S features a sporty leather-trimmed steering wheel that has both tilt and telescopic adjustment.
    The FR-S will come standard with an eight-speaker AM/FM/CD/USB 300-watt maximum output Pioneer™ audio system. Standard features also include HD Radio™ technology and Bluetooth® connectivity that allows both hands-free phone connection as well as streaming audio capability.
    Sports Car Performance with Excellent Safety Features
    FR-S comes standard with six airbags, including dual-stage advanced driver- and front-passenger airbags, front-seat-mounted airbags and side-curtain airbags.
    Like all Scions, FR-S features the Star Safety System that includes Traction Control (TRAC), Electronic Brake-force Distribution (EBD), Enhanced Vehicle Stability Control (VSC), Brake Assist (BA), an Anti-lock Braking System (ABS), and Smart Stop Technology (SST).
    The delivery, processing and handling (DPH) fee for all Scion models is $730 and is not included in the MSRP. DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.
    Warranty and Complimentary Scion Service Boost
    Like all Scion models, the FR-S is covered by a 3-year/36,000-mile comprehensive warranty and a 5-year/60,000-mile powertrain warranty. The FR-S will come standard with Scion Service Boost, a complimentary plan covering normal factory-scheduled maintenance for two years or 25,000 miles, whichever comes first, and two years of 24-hour roadside assistance.
    Scion FR-S Preliminary Specifications
    Length
    166.7 in.
    Width
    69.9 in.
    Height
    51.2 in. (not including antenna base)
    Wheelbase
    101.2 in.
    Track
    Front
    59.8 in.
    Rear
    60.6 in.
    Seating capacity
    4
    Engine
    Total displacement
    1,998 cc
    Type
    Horizontally opposed four-cylinder, D-4S injection, DOHC
    Bore × stroke
    86 × 86 mm.
    Maximum output
    200hp @ 7,000 rpm
    Maximum torque
    151 lb.-ft. @ 6,600 rpm
    Transmission
    6-speed manual or 6-speed automatic with paddle shifters
    Driveline
    Rear-wheel drive
    Suspension
    Front
    MacPherson struts
    Rear
    Double wishbone
    Brakes
    Front
    Ventilated Disc
    Rear
    Ventilated Disc
    Tires
    Front
    215/45R17
    Rear
    215/45R17
    Fuel tank
    13.2 gallons
    Fuel
    Premium Unleaded

    William Maley
    So far this week, we’ve seen Toyota and Subaru introduce their versions of a small RWD coupe and now it’s Scion’s turn.
    At a event last night in Hollywood, CA, Scion showed off the production version FR-S. The FR-S carries the same design, direct-injection boxer 4-cylinder with a 12.5:1 compression ratio making 200 HP and 151 lb-ft of torque, six speed manual or optional automatic, and weight as it’s Subaru and Toyota brothers.
    And as with all other Scions, the FR-S will come with a range of parts and accessories. The FR-S arrives onto dealers next spring.

    Press Release is on Page 2
    2013 Scion FR-S Brings the SPORT Back to the CAR
    Los Angeles – November 30, 2011 – Scion tonight unveiled its 2013 FR-S compact rear-wheel drive sports car to a crowd of eager car enthusiasts. The high-performance coupe is the fifth model to join the Scion family and will go on sale in the spring of 2012.
    The FR-S, which stands for Front-engine, Rear-wheel drive, Sport; is Scion’s definition of an authentic rear-wheel-drive sports car with exceptionally balanced performance and handling, compelling style, flexible utility and surprising MPG.
    “Serving as a laboratory for Toyota, Scion is always experimenting with new things,” said Jack Hollis, Scion vice president. “The brand is iconic with the xB, adrenalized by the tC, and groundbreaking with the iQ. The FR-S will no doubt serve as the halo car, expanding Scion into a new dimension of driving performance.”
    The FR-S is a true “scion,” born into a lengthy history of Toyota performance cars and motorsports. The sports car is most inspired by the AE86 generation of the Corolla, better known as the Hachi-Roku, meaning “8-6” in Japanese. The front-engine, rear-wheel-drive coupe was lightweight and well balanced, making it a solid choice for driving enthusiasts.
    Inspired by the AE86, the FR-S is designed around the core goal of achieving, “Pure Balance.” The balance begins with the strategic use of the world’s only flat boxer engine in a front-engine, rear-wheel drive configuration. The engine’s compact size and flat shape allow it to be mounted mid-ship and extremely low, giving the car a dynamically favorable front-to-rear weight ratio of 53:47 and a low center of gravity comparable to some exotic supercars.
    The FR-S’s 2.0-liter, naturally aspirated four-cylinder engine is the result of a joint development between Toyota and Subaru. The partnership begins by combining Subaru’s newly developed horizontally opposed engine and Toyota’s cutting edge D-4S injection system that incorporates both direct and port injection. The D-4S system, partnered with a high 12.5:1 compression ratio, results in an impressive 200 horsepower and 151 pound-feet of torque.
    “We all know that it’s not hard to make horsepower and torque, but it is hard to do all that and still achieve impressive fuel economy,” Hollis said. “The FR-S accomplishes all three.”
    The flat-four mates with either a six-speed manual or a six-speed automatic transmission. The manual offers quick, precise shifts with a short-throw; while the automatic transmission features aggressive up shifts and sporty rev-matched down shifts that are initiated by steering-wheel-mounted paddle shifters. Power is transferred to the pavement via a limited-slip differential.
    The idea of “Pure Balance” is further realized by the FR-S’s lightweight design and compact size. The combination allows the car to be quick and nimble into and out of corners, with dynamic maneuverability and confident handling. The coupe’s weight is kept to a minimum by utilizing an aluminum hood, a solid roof, and by featuring a trunk design instead of a hatchback.
    The FR-S’s low weight is matched with a dynamically tuned suspension setup consisting of MacPherson struts up front and a double wishbone system in the rear. Lightweight 17-inch alloy wheels and ventilated disc brakes are on all four corners.
    The fierce exterior of the FR-S is a solid reflection of its inner power. The profile, inspired by the Toyota 2000GT, reveals a hood and roof-line that is remarkably sleek and low, giving it an aerodynamic shape that channels air cleanly over to the top. The low stance continues to exaggerate the coupe’s menacing face, which is made up of sharp lines, a wide mouth and angular headlights. The aggressive front fenders protrude upward and boast the iconic ‘86’ piston emblem, which highlights the car’s AE86 heritage as well as its unique new boxer engine. The rear fascia sits low and wide, with aerodynamic lower treatments that surround the sporty dual exhaust system. LEDs illuminate the edgy taillights, while center-mounted backup lights finish the muscular design.
    The FR-S’s interior features a 2+2 seating configuration that is designed with both form and function in mind. The front seats are mounted extremely low and are comfortable yet assertive, while the rear seat folds down flat, creating flexible space. The large center-mounted tachometer is the focus of the three-gauge cluster, keeping the driver informed of the engine’s vitals. Speed is monitored by both digital and analog gauges.
    Scion FR-S Preliminary Specifications
    Length
    166.7 in.
    Width
    69.9 in.
    Height
    51.2 in. (not including antenna base)
    Wheelbase
    101.2 in.
    Track
    Front
    59.8 in.
    Rear
    60.6 in.
    Seating capacity
    4
    Engine
    Total displacement
    1,998 cc
    Type
    Horizontally opposed four-cylinder, D-4S injection, DOHC
    Bore × stroke
    86 × 86 mm.
    Maximum output
    200hp @ 7,000 rpm
    Maximum torque
    151 lb.-ft. @ 6,600 rpm
    Transmission
    6-speed manual or 6-speed automatic with paddle shifters
    Driveline
    Rear-wheel drive
    Suspension
    Front
    MacPherson struts
    Rear
    Double wishbone
    Brakes
    Front
    Ventilated Disc
    Rear
    Ventilated Disc
    Tires
    Front
    215/45R17
    Rear
    215/45R17
    Fuel tank
    13.2 gallons
    Fuel
    Premium Unleaded

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