Volkswagen has outlined new plans to bring new and updated models to the U.S. on a shorter timeframe. Michael Horn, head of VW’s U.S. operations told Bloomberg that the company is planning to introduce new models every five years, down from the current seven years. As for refreshes, Volkswagen wants cut that down from four to three years.
“Customers want quicker change. We’re working to shorten the life cycle of the products to bring more new features and design elements, in terms of face-lifts, to the market quicker. We believe we have a positive business case. It commercially makes sense that we move,” said Horn.
Now Volkswagen's management board needs to sign off on this plan for it to go into effect. If given the go-ahead, the plan would likely go into effect by 2017 at the earliest.