Volvo is planning to launch a new online purchasing program in a effort to reduce spending and reach a growing audience of digital shoppers.
"The plan is to have all our car lines in all our markets offered digitally," said Volvo sales chief Alain Visser to Reuters.
However, the company will not be cutting out their dealers with their new service. Visser says the company will still use dealers to fulfill orders. The introduction of online purchasing will allow Volvo to center its marketing efforts on the digital space.
Volvo also announced that it plans on reducing its auto show participation to one major event per region (Europe, Asia, North America) and stage its own global event.