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LaSorda Recognizes Crap Chrysler Group Ads

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LaSorda Recognizes Crap Chrysler Group Ads

During a meeting with Detroit-area dealers, Tom LaSorda, Chrysler group's CEO, expressed his displeasure with the current advertising route employed by the Detroit firm BBDO.

He specifically singled out the ad where a stranded motorist enlists the help of a Nitro driver to jump his car. You've seen the rest, so we're not going to bore you with a description.

Autoblog

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The Nitro ads are bad. Anybody see the "That's bold/stupid/whatever, That's Nitro" ads? To hell with truth in advertising; how about making sense in advertising? :stupid:

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These ads have to be approved anyway, so someone at Chrysler dropped the ball.

Anyway, the 'Planet' spot employs the same absurdism some HUMMER ads do and the 'Jump' ad is just great. They convey that the Nitro is strong, tough. I would argue that the Nitro actually doesn't live up to that image in certain trims, but the problem would, again, not be the advertising.

And finally, does this guy not have a problem with the Aspen spots? Or the Compass ads, which are the f@#king dumbest Chrysler ads ever?

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Personally, I liked the Nitro ads. They were kinda funny and convey that it's supposed to be tough.

I'm with Fly: what about the Aspen ads? What about those god awful Compass ads with the stupid f@#king booble heads? Who the f@#k came up with that crap (maybe the same moron who came up with the Compass itself)?

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The one where the Nitro jumps the other car, I laughed at, but I agree that for the most part, these ads aren't very good. At least one of the Big Three is taking some action to improve their advertising. The only good commercial out of Detroit lately is Ford's new Shelby commercial.

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