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July 2007 Sales: Mitsubishi Motors North America

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Mitsubishi Year to Date Sales Ahead 17% - Off 1% in July

CYPRESS, Calif., Aug. 1 /PRNewswire/ -- Mitsubishi Motors North

America, Inc., (MMNA) today reported July sales of 10,347 units, down 1%

from last year's July volume of 10,502. Calendar year-to-date sales of

70,357 are up 17% compared to last year's first-seven-months total.

Sales of the fuel efficient 2008 Lancer sedan and the Outlander crossover

sport utility continue to lead the way:

-- Lancer was the volume leader at 3,126, up 51% from last year's volume;

and up 96% from last year's CYTD volume.

-- Outlander closed at 2,282 units, up 293% from last year's volume; and

up 176% from last year's CYTD volume.

-- Based on Daily Sales Rate (DSR -- 25 days in 2006 vs. 24 days in 2007)

MMNA July sales were actually up 3%.

Mitsubishi Motors North America, Inc., (MMNA) is responsible for all

manufacturing, finance, sales, marketing, research and development

operations for Mitsubishi Motors in the United States. MMNA sells coupes,

convertibles, sedans, sport utility vehicles, and light trucks through a

network of approximately 500 dealers. For more information, contact the

Mitsubishi Motors News Bureau at (888) 560-6672 or visit http://media.mitsubishicars.com.

Link to Press Release

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We almost got an Outlander but decided on the Murano. However, the salesman at Mitubishi said they were outselling the combined PBG dealer that the same company owns.

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We almost got an Outlander but decided on the Murano. However, the salesman at Mitubishi said they were outselling the combined PBG dealer that the same company owns.

Salesmen say a lot of things. A Suzuki salesman (Suzuki-Mitsubishi-VW-Porsche dealership) assured me that he could get me an Aerio hatch with AWD and a manual, a combination that isn't offered.
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140,000 / 500 dealers = 280 cars per dealer / year = 23.333 cars per month

I seem to recall a thread that some PBG dealers were only selling like 10 or 20 cars a month. Maybe that was over in GMI. In any case, it was a close comparison. Sciguy is not far off.

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The salesman at my local Mitsubishi dealer kept showing me this 2005 LaCrosse. Oh, wait. Its because he's a used car salesman now because Mitsubishi doesn't have a dealership in my city anymore.

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We almost got an Outlander but decided on the Murano. However, the salesman at Mitubishi said they were outselling the combined PBG dealer that the same company owns.

Market Penetration... How many Mitsubishi dealerships exist in your region? How many BPG dealers?

You have a dealership network selling 140,000 vehicles a year trying to deceive a buyer by comparing it to a dealership network selling 1.1 - 1.3 million vehicles a year (nearly 10 times the volume.)

Wow... I'm convinced! I think I'll go dust off a Mitsubishi at a trailer park dealership 20 miles away from my house and test drive it. :duh:

BTW... despite Fly's misgivings over the Murano, seriously, THANK YOU for buying a Nissan over a Mitsubishi. :thumbsup:

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