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September 2007: Honda Motor Company

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American Honda Sales Climb 13.8 Percent on Strength of All-New Accord, Light Trucks
Honda CR-V, Odyssey, Fit; Acura MDX and RDX set new September records
Press Release


10/02/2007 - TORRANCE, Calif. -

American Honda Motor Co., Inc., posted record September sales of 127,200 Honda and Acura vehicles, up 13.8 percent on a daily-selling-rate basis*, the company announced today. American Honda year-to-date sales totaled 1,193,520, up 2.8 percent on a daily-selling-rate basis*.

Honda Division posted record September sales of 112,831, up 17.5 percent compared to last year. September records for individual models included the CR-V with sales of 19,769, up 68.7 percent for the month; the Odyssey with sales of 16,464, up 24.2 percent for the month; and Fit sales of 4,565, up 139.1 percent for the month. Accord sales increased 31.2 percent to 35,031. Honda Division total truck sales of 48,120, up 15.3 percent, set a new September record.

"The mid-September launch of the all-new Accord helped increase sales momentum for both the model and the Honda brand," said Dick Colliver, executive vice president of American Honda. "The diverse lineup of Honda cars and light trucks has become the strongest and most competitive in the company's history."

Acura Division posted sales of 14,369 with new September records set for the MDX and RDX sport utility vehicles. Sales of the MDX increased 34.1 percent to 5,162; RDX sales increased 19.1 percent to 1,951. Overall, Acura light-truck sales increased by 29.6 percent to 7,113. September sales of the TL luxury performance sedan totaled 4,324; the TSX sports sedan totaled 2,574.

*The daily selling rate (DSR) is calculated with 25 days for September 2007, versus 26 days for September 2006. Year-to-date, the DSR is calculated with 230 days for 2007 and 2006. All percentages reflect DSR.

For more information about Honda vehicles, please visit www.honda.com. For media inquiries, please go to www.hondanews.com.

For more information about Acura vehicles, please visit www.acura.com. For media inquiries, please go to www.acuranews.com.

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CRv success boggles the mind! but it appeals to women, and women generally are wired in ways I can't get sometimes.

aside from the crv/accord, and dumping leases on the odyssey, i don't see too much to get honda all happy.

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CRv success boggles the mind! but it appeals to women, and women generally are wired in ways I can't get sometimes.

aside from the crv/accord, and dumping leases on the odyssey, i don't see too much to get honda all happy.

Its the tail lights. It looks safe. They may as well graft traffic cones to the backside and call it a day.

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CRv success boggles the mind! but it appeals to women, and women generally are wired in ways I can't get sometimes.

aside from the crv/accord, and dumping leases on the odyssey, i don't see too much to get honda all happy.

Well it certainly boggles your mind, do you just copy and paste the same message every month?

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CRV switched to a regular console shifter, from a column, and sales go way up. Kills the theory that "more column shifters and bench seat cars are wanted".

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Well it certainly boggles your mind, do you just copy and paste the same message every month?

hmm, ok, here's a new spin/accurate assessment then, 27k for a nicer kia sportage with a Honda logo on the hood.

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CRv success boggles the mind! but it appeals to women, and women generally are wired in ways I can't get sometimes.

You're not the only one.

It's the power of marketing with the "H" on the hood.

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