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February 2008 Sales: Mazda North American Operations

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Mazda Reports Continued Strong Sales in February

Link to Press Release

- Sales up 6.7 Percent; CX-9, MAZDA5 and Tribute lead the way -

IRVINE, Calif., March 3 /PRNewswire/ -- Mazda North American Operations

(MNAO) today reported another strong sales month with 23,548 units sold in

the U.S., a 6.7 percent increase compared to last February. Year-to-date

sales of 44,760 are up 8.4 percent year-over-year.

Mazda's crossover SUV lineup is taking the industry by storm. The

winner of the 2008 North American Truck of the Year and 2008 Motor Trend

Sport/Utility of the Year, CX-9, reported sales of 2,200 units, up 88.4

percent versus last year. CX-7 recorded 3,185 units sold, up 7.9 percent,

and Tribute sold 1,386 units in February. Combined, the Mazda crossover SUV

lineup recorded sales of 6,771 in February, up 49.7 percent versus last

February and up 59.5 percent year-to-date.

The MAZDA5 multi-activity vehicle, which has been freshened for 2008,

sold 2,021 units, a 29.1 percent increase, and the best month for the

vehicle since March, 2006. January sales were led in volume by MAZDA3,

which reported sales of 7,893 units.

"The economic outlook remains in doubt, with increasing crude oil

prices, continued consumer uncertainty and further concern in housing

causing consumers to think twice before purchasing big-ticket items like a

new car," said Jim O'Sullivan, President and CEO, MNAO. "Mazda sales

continue to buck the trend across the industry, though, with our focus on

selling the right cars and SUVs at the right price, and through the right


Mazda Motor de Mexico (MMdM) continues its string of impressive sales

with 1,667 vehicles sold, up 43 percent versus last year. On a year-to-date

basis, MMdM reported 3,517 total sales. Mazda Canada, Inc. reported

February sales of 5,810 units, up 12.4 percent, and their best-ever

February. Additionally, Mazda Canada reported best-ever February sales for

MAZDA5, MX-5 and B-Series. Year-to-date, MCI reports 10,542 vehicles sold,

up 9.3 percent.

Headquartered in Irvine, Calif., Mazda North American Operations

oversees the sales, marketing, parts and customer service support of Mazda

vehicles in the United States, Canada, Mexico and Puerto Rico through

nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc.,

located in Ontario; in Mexico by Mazda Motor de Mexico in Mexico City; and

in Puerto Rico by Mazda de Puerto Rico in San Juan.

Mazda North American Operations - February

                            Month-To-Date               Year-To-Date

                    February  February        %  February  February         %
                        2008      2007   Change      2008      2007    Change

    Mazda3             7,893     8,666   (8.9)%    14,472    16,309   (11.3)%
    Mazda5             2,021     1,565    29.1%     3,720     2,888     28.8%
    Mazda6             5,527     5,557   (0.5)%    11,860    10,543     12.5%
    MX-5 Miata           924     1,107  (16.5)%     1,584     2,092   (24.3)%
    RX-8                 319       492  (35.2)%       579       994   (41.8)%
    Protege                -         -      N/A         -        -       N/A
    CX-7               3,185     2,951     7.9%     5,740     5,717      0.4%
    CX-9               2,200     1,168    88.4%     4,050     1,250    224.0%
    Tribute            1,386       402   244.8%     2,544       762    233.9%
    B-Series Truck        93       151  (38.4)%       211       634   (66.7)%
    MPV                    -         1 (100.0)%         -       119  (100.0)%

    Total Vehicles

    CARS              16,684    17,387   (4.0)%    32,215    32,826    (1.9)%
    TRUCKS             6,864     4,673    46.9%    12,545     8,482     47.9%

    TOTAL             23,548    22,060     6.7%    44,760    41,308      8.4%


    IMPORT CAR        11,157    11,830   (5.7)%    20,355    22,283    (8.7)%
    IMPORT TRUCK       5,385     4,120    30.7%     9,790     7,086     38.2%
    IMPORT TOTAL      16,542    15,950     3.7%    30,145    29,369      2.6%

    DOMESTIC CAR       5,527     5,557   (0.5)%    11,860    10,543     12.5%
    DOMESTIC TRUCK     1,479       553   167.5%     2,755     1,396     97.3%
    DOMESTIC TOTALS    7,006     6,110    14.7%    14,615    11,939     22.4%

    Note: MPV & Protege are discontinued vehicles.

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Interesting that the Mazda three is having a bit of an off month. Glad to see MX-5 sales start to rebound a little bit...


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mazda is sportiness at a good price. no surprise they had an decent month.

mazda5 taking off? maybe folks are finding out about it.

cx-7 would really boom if they would do the right thing and put a v6 option in it. even C/D raked on the turbo four.

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