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HarleyEarl

IMAJ

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Remember this Cadillac concept?...I see so many of it's elements in today's Cadillacs and yet I never warmed to this design.

The 2000 Cadillac Imaj:

lllsv1.jpg

imajcv0.jpg

bbgcy3.jpg

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It was a quite interesting concept car, it also served as the forerunner to the original Cadillac STS design before Lutz ordered the design to be overhauled.

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I like the front- the surfaces planes, the subtle creasing, the stacked headlights. Looks both expensive & hi-tech.

Rear is OK- pretty tall (and I wish Caddy would drop the CHMSL/spoiler- I hate it)

Profile kills it for me: too wagonish.

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In retrospect, maybe the original STS design would have been more successful than that actual bland production version. With a few tweaks, the Imaj concept could have been a stunner instead of looking awkward.

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what about the Evoq and Cien? they kind of pointed the way to

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I love this concept, although I see Blathy's point

about the Dodge Magnum-esque profile.

As far as the LED CHiMSL, I like them but think

they should be more subtle and they should be

incorporated into the boot as the V base for the

Cadillac emblem, never did like the crests, the

V-logos are where it's at.... sexy & classy.

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In retrospect, maybe the original STS design would have been more successful than that actual bland production version. With a few tweaks, the Imaj concept could have been a stunner instead of looking awkward.

I agree. The original design was probably in the same vein as the CTS (ie bold and new), but Lutz went on the record as saying he would never have approved the original CTS and then proceeded to take all the life out of the STS.

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This was my favorite GM concept back in the day. So sexy, and the rear always reminded me of my favorite 80s all-new design: the bustleback 1980 Seville.

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We need a modern day bustleback.

I mean a lot less subtle than this, like a REAL bustleback.

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Did anyone here ever see it in the flesh?.....probably is quite striking. And where is it now?

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I don't find the Imaj to resemble the Magnum- which is a low, level wagon (about the slickest I've seen)... the Imaj is more like a whale cresting the surface of the water...

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what about the Evoq and Cien? they kind of pointed the way to

The Evoq, as we know, became the XLR. The Cien was nothing more than a "what if?" sort of question answered.

Another now obscure Cadillac concept car from the Art and Science era was, of course, the Vizon, which was the precursor to the SRX.

TorqueOmata2688.jpg

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