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June 2008 Sales: Ford Motor Company

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http://media.ford.com/article_display.cfm?article_id=28526

No way to sugarcoat this...June was a horrible month for Ford. The only vehicles that saw increases were the Fusion, Milan, C70, and V70.

FORD MOTOR COMPANY JUNE 2008 U.S. SALES
                   ---------------------------------------

                                June          %        Year-To-Date        %
                                ----                   ------------
                           2008     2007   Change    2008       2007    Change
                           ----     ----   ------    ----       ----    ------
    Sales By Brand
      Ford               145,715  204,303  -28.7    979,571  1,125,016  -12.9
      Lincoln              9,718   12,494  -22.2     56,894     73,333  -22.4
      Mercury             11,657   15,660  -25.6     72,595     95,192  -23.7
                          ------   ------            ------     ------
        Total Ford,
         Lincoln and
         Mercury         167,090  232,457  -28.1  1,109,060  1,293,541  -14.3
      Volvo                7,001    9,572  -26.9     46,181     53,808  -14.2
                           -----    -----            ------     ------
         Total Ford
          Motor Company  174,091  242,029  -28.1  1,155,241  1,347,349  -14.3

    Ford, Lincoln and
     Mercury Sales By
     Type
      Cars                65,109   74,096  -12.1    400,445    426,915   -6.2
      Crossover Utility
       Vehicles           33,906   41,262  -17.8    213,057    207,298    2.8
      Sport Utility
       Vehicles           12,664   27,946  -54.7     98,708    150,564  -34.4
      Trucks and Vans     55,411   89,153  -37.8    396,850    508,764  -22.0
                          ------   ------           -------    -------
        Total Trucks     101,981  158,361  -35.6    708,615    866,626  -18.2
                         -------  -------           -------    -------
          Total Vehicles 167,090  232,457  -28.1  1,109,060  1,293,541  -14.3



                       FORD BRAND JUNE 2008 U.S. SALES
                       -------------------------------

                                 June          %       Year-To-Date       %
                                 ----                  ------------
                            2008     2007   Change   2008      2007     Change
                            ----     ----   ------   ----      ----     ------

    Crown Victoria          3,929    5,575  -29.5   27,440     36,211   -24.2
    Taurus                  4,099    8,865  -53.8   31,916     36,270   -12.0
    Fusion                 14,726   12,435   18.4   87,923     78,695    11.7
    Focus                  17,950   19,000   -5.5  123,449     96,732    27.6
    Mustang                10,893   12,781  -14.8   55,053     77,341   -28.8
    GT                          0        0     NA        0        231  -100.0
                                -        -               -        ---
      Ford Cars            51,597   58,656  -12.0  325,781    325,480     0.1

    Flex                    1,379        0     NA    1,379          0      NA
    Edge                    9,993   12,470  -19.9   68,727     58,783    16.9
    Escape                 15,099   19,147  -21.1   92,065     92,205    -0.2
    Taurus X                2,217    2,457   -9.8   14,769     19,778   -25.3
                            -----    -----          ------     ------
      Ford Crossover
       Utility Vehicles    28,688   34,074  -15.8  176,940    170,766     3.6

    Expedition              3,605    8,972  -59.8   32,291     50,334   -35.8
    Explorer                6,819   14,204  -52.0   49,935     74,704   -33.2
                            -----   ------          ------     ------
      Ford Sport Utility
       Vehicles            10,424   23,176  -55.0   82,226    125,038   -34.2

    F-Series               38,789   65,156  -40.5  274,713    355,438   -22.7
    Ranger                  4,882    7,372  -33.8   41,303     42,970    -3.9
    Econoline/Club Wagon   10,706   14,194  -24.6   74,575     94,835   -21.4
    Freestar                    0        0     NA        0      2,390  -100.0
    Low Cab Forward           120      491  -75.6      554      1,627   -65.9
    Heavy Trucks              509    1,184  -57.0    3,479      6,472   -46.2
                              ---    -----           -----      -----
      Ford Trucks and
       Vans                55,006   88,397  -37.8  394,624    503,732   -21.7
                           ------   ------         -------    -------

      Ford Brand          145,715  204,303  -28.7  979,571  1,125,016   -12.9



                      LINCOLN BRAND JUNE 2008 U.S. SALES
                      ----------------------------------

                                      June         %     Year-To-Date     %
                                      ----               ------------
                                  2008    2007  Change   2008    2007  Change
                                  ----    ----  ------   ----    ----  ------

    MKS                             385       0     NA     385       0     NA
    MKZ                           2,622   3,123  -16.0  18,647  17,053    9.3
    Town Car                      2,863   3,170   -9.7   9,039  23,035  -60.8
    MKX                           2,243   3,400  -34.0  17,563  16,854    4.2
    Navigator                     1,200   2,045  -41.3   9,034  12,059  -25.1
    Mark LT                         405     756  -46.4   2,226   4,332  -48.6
                                    ---     ---          -----   -----

      Lincoln Brand               9,718  12,494  -22.2  56,894  73,333  -22.4



                      MERCURY BRAND JUNE 2008 U.S. SALES
                      ----------------------------------

                                     June         %     Year-To-Date     %
                                     ----               ------------
                                 2008    2007  Change   2008    2007   Change
                                 ----    ----  ------   ----    ----   ------

    Grand Marquis                2,548   3,936  -35.3  16,741  31,263   -46.5
    Sable                        2,121   2,447  -13.3   9,426  10,238    -7.9
    Milan                        2,973   2,764    7.6  20,426  19,846     2.9
    Mariner                      2,975   3,788  -21.5  18,554  19,678    -5.7
    Mountaineer                  1,040   2,725  -61.8   7,448  13,467   -44.7
    Monterey                         0       0     NA       0     700  -100.0
                                     -       -              -     ---

      Mercury Brand             11,657  15,660  -25.6  72,595  95,192   -23.7



                       VOLVO BRAND JUNE 2008 U.S. SALES
                       --------------------------------

                                       June        %     Year-To-Date     %
                                       ----              ------------
                                   2008   2007  Change   2008    2007  Change
                                   ----   ----  ------   ----    ----  ------

    S40                              560  1,528  -63.4   6,772  10,512  -35.6
    V50                              209    254  -17.7   1,031   1,517  -32.0
    S60                              732  1,937  -62.2   6,311   9,445  -33.2
    S80                            1,033  1,099   -6.0   6,912   6,162   12.2
    V70                              863    322  168.0   2,102   1,714   22.6
    XC70                             922  1,131  -18.5   5,634   6,200   -9.1
    XC90                           1,511  2,860  -47.2  11,465  15,762  -27.3
    C70                              724    441   64.2   3,604   2,496   44.4
    C30                              447      0     NA   2,350       0     NA
                                     ---      -          -----       -

      Volvo Brand                  7,001  9,572  -26.9  46,181  53,808  -14.2




SOURCE Ford Motor Company

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http://media.ford.com/article_display.cfm?article_id=28526

No way to sugarcoat this...June was a horrible month for Ford. The only vehicles that saw increases were the Fusion, Milan, C70, and V70.

I just saw on Detnews.com that Toyota is down 21%. I am sure all the headlines will mention how the Big 3 sales were all horrible in June, but won't say much about Toyota

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I just saw on Detnews.com that Toyota is down 21%. I am sure all the headlines will mention how the Big 3 sales were all horrible in June, but won't say much about Toyota

Newsflash. This just in. Big 3 get bad press because they are bad.

I bet you are wrong. If Toyota is off 21% that is big news and will be reported.

The real question is: Will the media start to catch on to what is happening with Honda?

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I think the midcycle restyle of the MKZ should include installing an EcoBoost 4 cylinder as the base engine. This would give the car a more fuel efficient base engine that would still seem more upscale than the normally aspirated 4 cylinders in the Fusion and Milan. I would also like to see a lot more exterior differentiation between the MKZ and its mainstream platform mates, but I doubt that would happen with a midcycle update.

I would like to see Lincoln expand its lineup into premium compact territory as well as other segments or see Ford Corporation transform Mercury into a premium small car division that complements Lincoln with sub-MKZ/sub-MKX products. I think the best long term plan would be to let Mercury fade away when the Milan and Mariner reach the end of their product cycles (the Mountaineer and Grand Marquis could be discontinued immediately and the Sable could stop production when the redesigned Taurus comes out next year) and expand Lincoln' s product portfolio to allow it to become more of a full scale premium division. I also think Lincoln should revert back to traditional model names (the MK"?" alpha moniker system is ridiculous, meaningless, and confusing).

Lincoln's future lineup could look like this:

* Premiere: Compact sedan, wagon, and coupe-cabrio on the C1 platform.

* Versailles: Midsize sedan, wagon, and coupe-cabrio on EUCD platform.

* Continental: Large sedan on the D3 platform.

* Capri: Small RWD retractable hardtop roadster on MX-5 Miata platform.

* Mark IV: RWD coupe-cabrio based on an independent rear suspension version of the Mustang platform.

* Sentinel: Compact crossover based on the C1 platform.

* Aviator: Midsize crossover based on the EUCD platform.

* Navigator: Large crossover based on the D3 platform.

******************************************************************

"volvo. 9 models and only 7000 sales. shut down the brand." - regfootball:

I would rather see Ford sell Volvo instead of shutting it down. It would be financially more advantageous to sell it than discontinue the division. Volvo was an independent company when Ford bought it and I think it would be viewed as an asset by many other auto companies who hope to buy it (especially 2 particular German companies that might desire to have a premium FWD division: BMW and Mercedes). Ford could definitely use the revenue that could be generated by selling Volvo.

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Newsflash. This just in. Big 3 get bad press because they are bad.

I bet you are wrong. If Toyota is off 21% that is big news and will be reported.

The real question is: Will the media start to catch on to what is happening with Honda?

Every article I read so far puts Detroit in bankruptcy. If they mention Toyota at all, it is as an afterthought.

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Honda was only up 1%, as if that was HUGE! A few years ago Honda was pushing their "new trucks, redefined" and also "HP,HP,HP"! Now, Ridgeline, Elements, Pilots, and Acura SUV's are piling up like Mopars.

Back on topic, Focus kicked rear this model year and showed that enthusiasts do not know what will sell.

Edited by Chicagoland
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