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November 2010 Sales: Volkwagen Group of America

Drew Dowdell

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Volkswagen Of America Increases November Sales

24.2% over Prior Year's

20,189 Total Volkswagen Vehicles Sold;

the All-New Jetta Continues to take the Lead with a 40.2% increase in sales and Touareg has best month since 2007

HERNDON, Va. — Volkswagen of America, Inc. today reported that November 2010 marked a 24.2 percent increase over prior year sales for their entire line of vehicles. The Volkswagen Jetta continues to lead in popularity selling 11,153 Sedan and SportWagen models, a 40.2% increase over last year. With its best month since December 2007, Volkswagen's all-new Touareg is off to a great start, selling more than double the model line sales from last November.

Volkswagen's Routan achieved a 98.5% increase and Golf and Tiguan also experienced strong increases in sales compared to November 2009.

Volkswagen's TDI clean diesel models had another strong month with 4,304 total sales.

"It's no surprise the all-new Jetta and Touareg models did well for November but it's also good to see increases from models such as the Routan, Tiguan and Golf," said Mark Barnes, Chief Operating Officer, Volkswagen of America, Inc. "Our TDI clean diesel products continue to gain popularity as customers realize the benefit of this product."

Volkswagen of America, Inc.

Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world's largest producers of passenger cars and Europe's largest automaker. Volkswagen sells the Eos, Golf, New Beetle, New Beetle convertible, GTI, Jetta, Jetta SportWagen, Passat, Passat Wagon, CC, Tiguan, Touareg and Routan through approximately 600 independent U.S. dealers. All 2010 Volkswagens come standard-equipped with Electronic Stabilization Program. This is important because the National Highway Traffic Safety Administration (NHTSA) has called ESC the most effective new vehicle safety technology since the safety belt. Visit Volkswagen of America online at www.vw.com or www.media.vw.com to learn more.

<table width="710" border="1" cellpadding="2" cellspacing="0"><tbody><tr> <td width="195" align="left">VW - US Snapshot</td> <td width="90" align="center"> </td> <td width="90" align="center"> </td> <td width="90" align="center"> </td> <td colspan="3" align="center">YEAR TO DATE</td> </tr> <tr> <td width="195" align="left"> </td> <td width="90" align="center">Nov 10

Actual</td> <td width="90" align="center">Nov 09

Actual</td> <td width="90" align="center">Yr/Yr

% Change</td> <td width="90" align="center">Nov 10

YTD Actual</td> <td width="90" align="center">Nov 09

YTD Actual</td> <td width="90" align="center">Yr/Yr

% Change</td> </tr> <tr> <td align="left">Rabbit/Golf</td> <td width="90" align="right">904</td> <td width="90" align="right">630</td> <td width="90" align="right">43.5%</td> <td width="90" align="right">13,198</td> <td width="90" align="right">6,906</td> <td width="90" align="right">91.9%</td> </tr> <tr> <td align="left">GTI A5/A6</td> <td width="90" align="right">850</td> <td width="90" align="right">739</td> <td width="90" align="right">15.0%</td> <td width="90" align="right">12,686</td> <td width="90" align="right">6,734</td> <td width="90" align="right">88.4%</td> </tr> <tr> <td align="left">R32</td> <td width="90" align="right">-</td> <td width="90" align="right">-</td> <td width="90" align="right">n/a</td> <td width="90" align="right">-</td> <td width="90" align="right">139</td> <td width="90" align="right">-100.0%</td> </tr> <tr> <td align="right">Total Rabbit/GTI/R32</td> <td align="right">1,754</td> <td align="right">1,369</td> <td align="right">28.1%</td> <td align="right">25,884</td> <td align="right">13,779</td> <td align="right">87.9%</td> </tr> <tr> <td align="left"> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> </tr> <tr> <td align="left">Jetta - Sedan</td> <td align="right">8,955</td> <td align="right">6,012</td> <td align="right">49.0%</td> <td align="right">86,925</td> <td align="right">82,345</td> <td align="right">5.6%</td> </tr> <tr> <td align="left">Jetta - SportWagen</td> <td align="right">2,198</td> <td align="right">1,945</td> <td align="right">13.0%</td> <td align="right">23,293</td> <td align="right">15,849</td> <td align="right">47.0%</td> </tr> <tr> <td align="right">Total Jetta</td> <td align="right">11,153</td> <td align="right">7,957</td> <td align="right">40.2%</td> <td align="right">110,218</td> <td align="right">98,194</td> <td align="right">12.2%</td> </tr> <tr> <td align="left"> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> </tr> <tr> <td width="195" align="left">New Beetle - Coupe</td> <td width="90" align="right">297</td> <td width="90" align="right">346</td> <td width="90" align="right">-14.2%</td> <td width="90" align="right">11,621</td> <td width="90" align="right">9,196</td> <td width="90" align="right">26.4%</td> </tr> <tr> <td width="195" align="left">New Beetle - Convertible</td> <td width="90" align="right">190</td> <td width="90" align="right">248</td> <td width="90" align="right">-23.4%</td> <td width="90" align="right">4,343</td> <td width="90" align="right">4,212</td> <td width="90" align="right">3.1%</td> </tr> <tr> <td width="195" align="right">Total New Beetle</td> <td width="90" align="right">487</td> <td width="90" align="right">594</td> <td width="90" align="right">-18.0%</td> <td width="90" align="right">15,964</td> <td width="90" align="right">13,408</td> <td width="90" align="right">19.1%</td> </tr> <tr> <td width="195" align="left"> </td> <td width="90" align="right"> </td> <td width="90" align="right"> </td> <td width="90" align="right"> </td> <td width="90" align="right"> </td> <td width="90" align="right"> </td> <td width="90" align="right"> </td> </tr> <tr> <td width="195" align="left">Eos</td> <td width="90" align="right">251</td> <td width="90" align="right">366</td> <td width="90" align="right">-31.4%</td> <td width="90" align="right">6,331</td> <td width="90" align="right">6,754</td> <td width="90" align="right">-6.3%</td> </tr> <tr> <td align="left"> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> </tr> <tr> <td width="195" align="left">Passat - Sedan</td> <td width="90" align="right">313</td> <td width="90" align="right">377</td> <td width="90" align="right">-1.7%</td> <td width="90" align="right">9,989</td> <td width="90" align="right">8,232</td> <td width="90" align="right">21.3%</td> </tr> <tr> <td width="195" align="left">Passat - Wagon</td> <td width="90" align="right">61</td> <td width="90" align="right">159</td> <td width="90" align="right">-61.6%</td> <td width="90" align="right">2,286</td> <td width="90" align="right">2,106</td> <td width="90" align="right">8.5%</td> </tr> <tr> <td width="195" align="right">Total Passat</td> <td width="90" align="right">374</td> <td width="90" align="right">536</td> <td width="90" align="right">-30.2%</td> <td width="90" align="right">12,275</td> <td width="90" align="right">10,338</td> <td width="90" align="right">18.7%</td> </tr> <tr> <td width="195" align="left"> </td> <td width="90" align="right"> </td> <td width="90" align="right"> </td> <td width="90" align="right"> </td> <td width="90" align="right"> </td> <td width="90" align="right"> </td> <td width="90" align="right"> </td> </tr> <tr> <td align="left">CC</td> <td align="right">2,601</td> <td align="right">3,187</td> <td align="right">-18.4%</td> <td align="right">25,275</td> <td align="right">20,723</td> <td align="right">22.0%</td> </tr> <tr> <td> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> </tr> <tr> <td width="195">Tiguan</td> <td width="90" align="right">1,660</td> <td width="90" align="right">1,301</td> <td width="90" align="right">27.6%</td> <td width="90" align="right">18,395</td> <td width="90" align="right">12,110</td> <td width="90" align="right">51.9%</td> </tr> <tr> <td> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> </tr> <tr> <td>Touareg</td> <td align="right">837</td> <td align="right">400</td> <td align="right">109.3%</td> <td align="right">3,907</td> <td align="right">3913</td> <td align="right">-0.2%</td> </tr> <tr> <td> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> </tr> <tr> <td>Routan</td> <td align="right">1,072</td> <td align="right">540</td> <td align="right">98.5%</td> <td align="right">14,714</td> <td align="right">13,848</td> <td align="right">6.3%</td> </tr> <tr> <td width="195"> </td> <td width="90" align="right"> </td> <td width="90" align="right"> </td> <td width="90" align="right"> </td> <td width="90" align="right"> </td> <td width="90" align="right"> </td> <td width="90" align="right"> </td> </tr> <tr> <td width="195" align="right">TOTAL</td> <td width="90" align="right">20,189</td> <td width="90" align="right">16,250</td> <td width="90" align="right">24.2%</td> <td width="90" align="right">232,963</td> <td width="90" align="right">193,067</td> <td width="90" align="right">20.7%</td></tr></tbody></table>

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VW is Jetta plus cast of characters. No wonder VW wants to add more models, they don't want to be so reliant on the Jetta.

Regular Passat is almost a non factor. Its a good car, but the CC clearly shows that the added style can sell for them.

VW really needs to build awareness of each model in their portfolio. Print ads aren't enough. They need to do tv blitzes to make each model name relevant.

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It's going to be hard to become the biggest car company in the world when you're right behind Subaru in monthly U.S. sales.

exactly. no doubt even with all these decent models, you can't help but think that 'the reputation' is gonna hold them back.

Who knows though, Toyota built and sold cars that kill recently, and that didn't seem to wipe away their golden rep.

The next upsized Passat should be better competition in the midsize arena, but it's not gonna go from 10k sales to 100k in one year. Each and every one of VW's models needs to become a fixture in a mainstream customer's mind.

Thing is, VW has played the German engineering, designer car thing so long, I don't think the customer will shift gears so fast.

And truth is a lot of VW's offerings right now are often too pricey for their segment.

VW's lineup is not diverse, either. Mostly just cars. I know they have the Tiguan and whatits name. But Tiguan seems to only be niche so far. Toureg need serious price drops to compete in the volume arena with the Edges of the world.

And cars like the Eos are nice but they really don't gain you much overall.

VW's is simply absent in a lot of segments too. Trucks, etc......large markets that you cannot ignore if you wanna be a playa.

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