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November 2010 Sales: Honda of NA

Drew Dowdell

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American Honda Reports November Sales Increase of 16.1 Percent

12/01/2010 - TORRANCE, Calif. American Honda Motor Co., Inc., posted November sales of 89,617 vehicles, an increase of 16.1 percent based on the daily selling rate*, the company announced today. American Honda year-to-date sales reached 1,100,864, an increase of 5.9 percent versus last year based on the daily selling rate.

Honda Division posted November sales of 78,899, an increase of 15.9 percent versus last year. The Accord was the top-selling Honda model for the month with sales of 19,025, up 5.8 percent, followed by the CR-V with sales of 18,263, up 25.4 percent, and the Civic with sales of 16,562, up 16.3 percent. The all-new 2011 Odyssey continued to build momentum in its second full month of sales with 8,805 units, up 31.7 percent. Overall, Honda Division light-truck sales increased 24.7 percent to 38,802 and car sales increased 8.5 percent to 40,097.

"Our Acura Division sales continue to be strong, led by red hot year-to-date sales of our MDX and RDX SUVs," said John Mendel, executive vice president of sales for American Honda. "And with the newly released Odyssey minivan and CR-Z sport hybrid selling well, we look forward to a good year end."

Acura Division posted November sales of 10,718, an increase of 17.1 percent versus November 2009, and year-to-date sales reached 118,117, an increase of 24.6 percent. The MDX was the top-selling Acura model for the month with sales of 4,191, up 15.9 percent. Acura TSX sales totaled 2,589, up 16.7 percent, followed by the TL with sales of 2,431, up 13.1 percent.

*The daily selling rate (DSR) is calculated with 24 days for November 2010 and 23 days for November 2009. Year-to-date, the DSR is calculated with 279 days for 2010 and 280 days for 2009. All percentages reflect DSR.


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Sad that with such a less than stellar product lineup they still do so well...

Civic, Accord, CR-V, Odyssey, MDX, TSX, TL, etc. Those are the core products and they are all good vehicles and have strong sales. It's only vehicles like the ZDX, RL, Insight, CR-Z, etc that have questionable performance. Those are not the core models however, so they aren't going to have a huge impact on the overall sales.

IMHO, the only downright poor vehicle in the Honda/Acura lineup is the RL. And there are a few vehicles that are less than stellar, like the ZDX and Insight.

Here is the model breakdown gif:


Edited by siegen
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