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Behind the Numbers - February 2011 Domestics


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Behind the Numbers

February 2011 Sales For Domestics

William Maley - Editor/Reporter - CheersandGears.com

March 4, 2011

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GM reported an increase of 49% for February 2011 sales and a 70% increase in retail sales. Total sales for passenger vehicles increased by 40%, led by the Chevrolet Cruze posting sales of 18,556 units. Small Crossovers are continuing kicking butts and taking names with the Equinox and Terrain increasing sales to 98% and 76% respectively.

Other interesting points:

  • 25% of Buick Regal Sales were for the CXL Turbo (About 926)
  • 38% of Buick buyers were non-GM, 18% came from imports
  • CTS was the big gainer for Cadillac this month, an increase of 124% to 6,033
  • 2 people found brand new Trailblazers on dealer lots this month
  • 46% of Chevrolet sales were vehicles equipped with 4-Cylinders
  • Only three GM vehicles saw a drop in sales for February: Escalade (-9.8 ), Camaro (-3.7), and Savana (-6.5)

Ford saw their sales in February jump 14% to 156,626 units. Retail sales were up 23% from last year.

Other interesting points:

  • Lincoln saw a 11% drop this month
  • Fiesta saw its best month in sales, 6,270 vehicles
  • Explorer sales continue to grow with retail sales up 268% this month
  • Econoline saw a sales jump of 22% (9,723)

Chrysler Group LLC reported February sales of 95,102, an increase of 13% compared with sales of 84,449 units last February. Dodge, Jeep, and Ram all reported gains in sales. Chrysler posted a 25% loss for February.

Other interesting points:

  • All five Jeep models reported double-digit gains for the month, led by the Grand Cherokee (31%) and Wrangler (28%)
  • Ram Pickup Trucks saw an 82% increase from last year.. (18,644 vs. 10,267)
  • Durango reported sales of 2,371 units, an increase of 34038%

Related Behind The Numbers Content:

Behind the Numbers - February 2011 Asian Manufacturers

Behind the Numbers - February 2011 Europeans

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