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William Maley

Sales: July 2012 - Hyundai

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HYUNDAI MOTOR AMERICA REPORTS RECORD JULY SALES

  • Newly launched Elantra GT and Elantra Coupe push Elantra sales up 22 percent

COSTA MESA, Calif., August 1, 2012 – Hyundai Motor America announced an all-time July sales record of 62,021 units, up four percent over last year’s all-time July record and up 9.5 percent, year-to-date.

“July was another solid month for Hyundai with surging consumer demand dampened a bit by ongoing shortages of core products like Accent, Elantra, and Sonata. Our 27 day supply of vehicles is lowest of all brands and less than half of industry average inventory levels,” said Dave Zuchowski, executive vice president of sales. “This is a challenging situation in this hyper-competitive retail environment, so we are looking forward to August with great anticipation. Relief is definitely on the way with the first shipments of our all-new Santa Fe, built in West Point, Georgia, heading to dealers now and improved availability of recently launched and red hot Veloster Turbo, Elantra GT and Elantra Coupe.”

The all-new Azera continued its strong sales pace resulting in an incredible 578 percent gain over last July. The Elantra family and Tucson saw sales gains of 22 percent and 17 percent, respectively, over the same period a year ago. Hyundai fleet sales and mix remained relatively low at 12 percent mix for the month and a 9.7 percent mix year-to-date, among the lowest in the industry.

In keeping with its industry-leading fuel efficiency status, Hyundai achieved a corporate average fuel economy level of 37.1 (EPA estimated 28 MPG window label value) in July, while selling 23,517 vehicles (38 percent of total sales) with EPA estimated 40 MPG window label highway fuel economy ratings.

“With the imminent addition of the third shift at our plant in Alabama increasing Elantra and Sonata production, and the launch of the new Santa Fe in Georgia underway right now, we’ll be better able to meet demand for our core products in the coming months,” said John Krafcik president and CEO of Hyundai Motor America.

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