Ford News: Harley-Davidson F-150 Drives Off Into The Sunset

[William Maley]

William Maley

Staff Writer - CheersandGears.com

June 26, 2013

The Ford F-150 Harley-Davidson Edition has ridden into the sunset.

“We don’t have plans for one at the moment. We’ve got 10 models including a brand-new Limited Model, which was new for 2013. We feel like we’ve got the market really well covered,” said Doug Scott, Ford Motor Co.’s truck marketing manager.

The F-150 Harley-Davidson was introduced back in 1999 and was the flagship model for the F-150 lineup for a time. Scott said the Harley-Davidson only accounted for one to two percent of F-150 sales. Add in the fact that Ford has added such models like the F-150 Platinum, Limited and Raptor, and there isn't any room for the Harley-Davidson model.

Source: Automotive News (Subscription Required)

William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.

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[G. David Felt]

Limited market and I think pretty much the Over Blown Harley crowd has their trucks. I really do not see a purpose for this truck any longer not to mention the gross orange with black just was not a great combo.

[daves87rs]

Always thought the older ones were cool....

[Drew Dowdell]

Wasn't Chevy going to do some niche model like this?

[G. David Felt]

Yes I had also Read that Chevy was going to do Niche models for regions. I hope they focus more on a NW Package, Southern Package, NE package, etc. Regional not brand specific as I think they are pretty limited for the most part.