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new lexus ads

Mr.Krinkle

By Mr.Krinkle
in Toyota

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Mr.Krinkle Newbie

Mr.Krinkle

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http://www.brandweek.com/bw/news/recent_di...t_id=1002425457

thats the question one ad asks.

sounds more like conditioning to me. if your product doesnt naturally illicit passion, emotion, or desire the next best thing is to instill that idea with more phoniness similar to the camry ads.

brainwashing at its best.

es- the car you never knew you always wanted.

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Mr.Krinkle Newbie

Mr.Krinkle

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I'll never understand the logic behind bashing the ES while praising GM's own attempts (i.e. Lucerne) at matching it.

huh? no one is bashing the es. the sales are lackluster and they are searching for a new approach to sell them

ironically, a company that is criticized for its products lacking soul and passion has decided to go with a campaign that uses robots to sell its merchandise. :thumbsup:

hows that for juxtaposition?

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Bimmer325 Newbie

Bimmer325

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huh?  no one is bashing the es.  the sales are lackluster and they are searching for a new approach to sell them

ironically, a company that is criticized for its products lacking soul and passion has decided to go with a campaign that uses robots to sell its merchandise. :thumbsup:

hows that for juxtaposition?

Yes, the car that has consistently been Lexus' sales leader has had lackluster sales. :rolleyes:

toyoguy was being sarcastic, in case you're wondering.

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Mr.Krinkle Newbie

Mr.Krinkle

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Yes, the car that has consistently been Lexus' sales leader has had lackluster sales.  :rolleyes: 

toyoguy was being sarcastic, in case you're wondering.

my mistake, it was the gs thats sales are rather tame.

dont roll your eyes though because it still doesnt diminish the point about robots selling souless cars.

:huh:

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