Jump to content
Sign in to follow this  
William Maley

Land Rover News: Rumorpile: Jaguar/Land Rover's SVO Division Looks Into Off-Road Focused Models

Recommended Posts

Since Jaguar Land Rover's Special Vehicle Operations (SVO) division came online earlier this year, they have been primarily focused on building high-performance models such as the Jaguar Project 7 and Range Rover Sport SVR. But a recent interview with the head of SVO shows the division has some other ideas in the works.

“There are four different types of cars we want to do at SVO. There are on-road performance cars, all-terrain performance cars that we haven’t done so far, luxury derivatives and what we’re calling collector’s editions, like the Project 7," said John Edwards, head of SVO.

“On-road performance is fairly easy; you just think about ‘M’ and ‘AMG’ and think how can we apply the same thinking. All-terrain is slightly different; clearly much more appropriate for Land Rover than Jaguar. Land Rover has that all-terrain capability built into all its products, but we need to give customers the permission to use it.”

The last line of Edwards' response is interesting to say in the least. What does he mean by 'we need to give customers the permission to use it?' Again John Edwards,

“For example, the material for the seats; it’s leather versus a material that’s very durable and very hi-tech. It’s about ground clearance, it’s about wheel and tyre combinations, it’s about underbody protection, because actually the capability of the cars is class-leading anyway in most cases.”

Edwards didn't go as far to mention which models are being considered for this change, but hinted that the Range Rover could be one of the first models.

Source: Auto Express

William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.


View full article

Share this post


Link to post
Share on other sites

Interesting, so the holy grail of Land Rover has the ability in the DNA but you are not granted permission to really go off road and use it. Kinda goes with how 99% of them never leave the assphalt so they never really can prove they can handle the off road.

 

Guess they see value like GMC does in building products that can compete with a Rubicon Wrangler. :P

Share this post


Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Sign in to follow this  



  • Social Stream

  • Similar Content

    • By Drew Dowdell
      (MAHWAH, NJ) – Oct. 1, 2019 – Jaguar Land Rover today reported September 2019 U.S. sales. Jaguar Land Rover total September U.S. sales reached 9,490 units, a five percent increase from September 2018, led by higher sales of all-new Range Rover Evoque, Range Rover Sport and Jaguar F-PACE. For the calendar year, Jaguar Land Rover achieved 89,071 units, an increase of three percent vs. 86,309 in 2018.
      Brand Details
      Jaguar
      For the month of September, Jaguar sales were 2,002 units, two percent lower than a year ago. The Jaguar F-PACE continued to lead the brand’s sales performance with 1,021 units sold, up thirteen percent from September 2018. The Jaguar E-PACE and XE sold 319 and 218 units respectively.
      Land Rover
      For the month of September, the Land Rover brand sold 7,488 units, an increase of seven percent from 6,966 units in September 2018. The new Range Rover Evoque is up 69 percent with 1,069 units sold. The Range Rover Sport continues to be the brand’s sales leader with 2,288 units sold, an increase of 22 percent vs. 1,878 units in September 2018.
    • By Drew Dowdell
      Jaguar Land Rover has announced a temporary halt in production in November as the threat of disruption from a No-Deal Brexit looms.  BMW and Toyota have already announced plans for temporary work stoppages at their UK factories. All four of JLR's UK factories are affected. 
      Although No-Deal Brexit is still not a certainty. Manufacturers like JLR have to plan for the worst.  JLR uses 20 million parts a day and needs to have those parts available at just the right time. 
      Toyota will be stopping production of the Corolla Hatchback and Avensis on November 1st. BMW is planning on stopping Mini production in early November, but Rolls-Royce and BMW engine plants are expected to continue production. 
       
      View full article
       
    • By Drew Dowdell
      Jaguar Land Rover has announced a temporary halt in production in November as the threat of disruption from a No-Deal Brexit looms.  BMW and Toyota have already announced plans for temporary work stoppages at their UK factories. All four of JLR's UK factories are affected. 
      Although No-Deal Brexit is still not a certainty. Manufacturers like JLR have to plan for the worst.  JLR uses 20 million parts a day and needs to have those parts available at just the right time. 
      Toyota will be stopping production of the Corolla Hatchback and Avensis on November 1st. BMW is planning on stopping Mini production in early November, but Rolls-Royce and BMW engine plants are expected to continue production. 
    • By Drew Dowdell
      Land Rover has transformed their Defender off-road vehicle which went out of production in 2016 into a more luxurious, roomier, and much more high tech.  The new generation of Defender comes in 3-door and 5-door versions.  The first on offer will be the 110, a 5-door model with 5, 6, or 7, seats that will arrive in early 2020. Later that year will be the 3-door 90 short wheelbase model with 5 or 6 seats and a van version of the 90 will be on offer also. Following in 2021 will be the longer 130 version with a choice of 7 or 8 seats. While not all pricing has been released, the 110 version will start at $50,925 and will be the only version offered in the US for now. 
      Powering the Defender will be a choice of 296 hp 2.0-liter, JLR's new 3.0-liter inline 6-cylinder with a mild hybrid system that packs 395 horsepower. Diesel power may come later, won't be available at launch. A plug-in hybrid version will also show up later in the production cycle. 
      JLR says the new Defender will leave you refreshed after a long drive but still pass through water up to 35.4 inches deep and tow 8,200 lbs.
      The new Defender is built on a heavily modified version of the D7u platform used on the Discovery, but that it is so heavily modified, it gets its own codename (D7x) and own assembly line. It also introduces a new entertainment system called Pivi Pro that is more user friendly and uses fewer inputs to perform common tasks. It is capable of taking over the air software updates with 14 different modules capable of taking updates remotely. 
       

      View full article
    • By Drew Dowdell
      Land Rover has transformed their Defender off-road vehicle which went out of production in 2016 into a more luxurious, roomier, and much more high tech.  The new generation of Defender comes in 3-door and 5-door versions.  The first on offer will be the 110, a 5-door model with 5, 6, or 7, seats that will arrive in early 2020. Later that year will be the 3-door 90 short wheelbase model with 5 or 6 seats and a van version of the 90 will be on offer also. Following in 2021 will be the longer 130 version with a choice of 7 or 8 seats. While not all pricing has been released, the 110 version will start at $50,925 and will be the only version offered in the US for now. 
      Powering the Defender will be a choice of 296 hp 2.0-liter, JLR's new 3.0-liter inline 6-cylinder with a mild hybrid system that packs 395 horsepower. Diesel power may come later, won't be available at launch. A plug-in hybrid version will also show up later in the production cycle. 
      JLR says the new Defender will leave you refreshed after a long drive but still pass through water up to 35.4 inches deep and tow 8,200 lbs.
      The new Defender is built on a heavily modified version of the D7u platform used on the Discovery, but that it is so heavily modified, it gets its own codename (D7x) and own assembly line. It also introduces a new entertainment system called Pivi Pro that is more user friendly and uses fewer inputs to perform common tasks. It is capable of taking over the air software updates with 14 different modules capable of taking updates remotely. 
       
  • Recent Status Updates

  • Reader Rides

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets

facebook

×
×
  • Create New...