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December 2014: BMW Group U.S.


William Maley

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BMW Group U.S. Reports December and 2014 Sales

  • BMW Group U.S. breaks sales record
  • BMW brand sets new sales record
  • MINI brand sets new December record

Woodcliff Lake, NJ – January 5, 2015… The BMW Group in the U.S. (BMW and MINI combined) reported December sales of 48,141 vehicles, an increase of 9.5% percent from the 43,981 vehicles sold in the same month a year ago. At year end, the BMW Group (BMW and MINI combined) is up 5.3 percent on sales of 395,850 compared to 375,782 in 2013, a new record for the BMW Group U.S.  

 

“The record result in 2014 for BMW proves that solid growth is still possible when you have the right products that provide good value for the customer,” said Ludwig Willisch, President and CEO, BMW of North America. “The increases across the BMW line make us optimistic about what’s possible in 2015.  I am also very glad to see that MINI set a new sales record in December and I have no doubt MINI will have a great year now that the new models are becoming available.”

 

BMW Brand Sales

Sales of BMW brand vehicles in December totaled 41,526 compared to 37,389 vehicles sold in December, 2013. For the year, the BMW brand is up 9.8 percent in 2014 on sales of 339,738 compared to 309,280 sold in 2013. The new total smashes the previous sales record set in 2013 (309,280).

 

In December, best performing vehicles included the 3 and 4 Series, up 16.3 percent to 19,464 units.  In the SAV category, the popular X5 was up 18.1 percent for the year to 47,031 units.

 

MINI Brand Sales – best December

MINI USA reported its best December with sales of 6,615 automobiles, an increase of .3 percent from the 6,592 sold in the same month a year ago. For the year, MINI sales in the U.S. are down 15.6 percent to 56,112 compared to 66,502 in 2013.

 

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WOW Mini had a .3 % sales increase. that is really catching fire. :P

 

So these BMW #'s are really only on 2 products.

 

Series

1/2 -30.1% loss

Z4 -12% loss

5 -31.9% loss

6 -42.1% loss

7 -2.1% loss

X1 -5.5% loss

X3 -24.6% loss

X6 -36.6% loss

 

Guess all these German Driving machines must not really exist since they are all negative numbers.

 

Series 3/4 16.3% Gain

X5 212.2% Gain

 

Total Sales gain of 1.1% on cars and 11.1% on SUV's so a total of 9.5% but these numbers are very missleading

 

I would have to say that Germans Driving Machine is not Driving.

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