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William Maley

Detroit Auto Show Reveal: 2016 Volvo S60 Inscription: Comments

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Last June, we reported on Volvo's intention to bring over a long-wheelbase version of the S60. This marked an important milestone for the brand as this would be their first vehicle that would exported from China. Detroit saw the Swedish automaker introduce the long-wheelbase S60, but under a new trim. Meet the 2016 Volvo S60 Inscription.

Compared to the standard S60, the Inscription gets an additional 3.4 inches between the B and C-pillars (182.5 for the standard S60 vs. 185.9 for the S60 Inscription). This is to improve rear-legroom which in the standard S60 is quite tight. The Inscription also gets nicer wood trim, larger sunroof, and unique 19-inch wheels that are exclusive to this model.

Power will come from the T5 engine, though Volvo doesn't say which one. It could be either the older turbocharged five-cylinder or the new turbocharged four-cylinder Drive-E engine. Front-wheel drive will be standard, while all-wheel drive is on the option list. Knowing this, we're guessing the front-wheel drive model gets the Drive-E engine, while the all-wheel drive model sticks with the older T5.

As a part of our revitalisation of the Volvo Brand in the United States we have undertaken extensive research reaffirming what our customers want and have come to expect from Volvo Cars. It goes without saying that the traditional strength of Volvo Cars product offering are still highly sought after – specifically leading-edge safety, low-impact, high-performance powertrains and standard connectivity across all models. What we have added to the S60 Inscription is a luxurious edge using the most natural materials, attention to detail and our iconic Scandinavian design language,” said Lex Kerssemakers, Senior Vice President of Product Strategy & Vehicle Line Management at Volvo Car Group.

Volvo says they plan on selling 2,000 S60 Inscriptions per year, with sales kicking off this summer. No word on pricing, but its safe to guess that it will be above the highest-end S60 which costs $47,875 with destination.

Source: Volvo

Press Release is on Page 2


Volvo Cars’ S60 Inscription: tailored to the U.S.

  • New Volvo S60 Inscription comes with extra spacious interior and high-end luxury design
  • Focus on elegance and comfort
  • Launches at the 2015 Detroit Auto Show

Volvo Cars is stepping up to the plate yet again when it comes to delivering a luxury car experience with the launch of the S60 Inscription. Tailored to meet the discerning requirements of U.S. consumers, the S60 Inscription takes the S60 to a new level of comfort and rear passenger convenience, offering consumers 3.4 inches additional rear seat legroom, resulting in best-in-class rear accommodation.

“As a part of our revitalisation of the Volvo Brand in the United States we have undertaken extensive research reaffirming what our customers want and have come to expect from Volvo Cars. It goes without saying that the traditional strength of Volvo Cars product offering are still highly sought after – specifically leading-edge safety, low-impact, high-performance powertrains and standard connectivity across all models. What we have added to the S60 Inscription is a luxurious edge using the most natural materials, attention to detail and our iconic Scandinavian design language,” said Lex Kerssemakers, Senior Vice President, Product Strategy & Vehicle Line Management at Volvo Car Group.

The choice of materials used in the S60 Inscription succinctly reflects the authentic Scandinavian origins of the Volvo Brand. Linear Walnut trim, silk metal detailing, spacious rear seating and a unique 19” wheels, combine to create a relaxing environment that exudes comfort. Additional enhancements include interior accent lighting and Inscription branded tread plates

The 2016 model year S60 Inscription will come in two variants: Premier and Platinum. Premier will comprise leather upholstery, a sun/moon roof and the Sensus Navigation package. The S60 Inscription will be available with the T5 in both front-wheel drive and All-Wheel Drive.

Platinum customers receive the above, plus the full Sensus technology package, a high-end Harman Kardon audio system, dual Xenon lights and a thoughtful convenience package, which puts the joy back into every day driving.

“With the addition of a great sound system by Harman Kardon and full connectivity, Volvo is delivering a truly competitive offer in the mid-sized sedan segment,” added Lex Kerssemakers.

The S60 Inscription will go on sale in the U.S. this summer.


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      View full article
    • By William Maley
      We have seen the A-Class hatchback and the stretched A-Class sedan. Last night, Mercedes-Benz finally revealed the 2019 A-Class sedan for the U.S. This will take the place of the CLA as the entry point for Mercedes-Benz.
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      The new generation of compacts has made a key contribution to the rejuvenation and image-change of the Mercedes-Benz brand. The launch of the four-door CLA Coupe in 2013 was the first time a compact car from Mercedes-Benz was sold in the U.S. market. In 2017, nearly one in two buyers of a Mercedes-Benz compact car in the U.S. had previously driven a competitor vehicle, and more than 50-percent of the CLA custome rs were new to Mercedes-Benz (first-time buyers and conquests).
      The 1997 A-Class originally established the compact car segment of Mercedes-Benz that exists today. Since then, more than six million models have been delivered worldwide. As the seventh model, the A-Class Sedan further expands the range of Mercedes-Benz compact cars. A logical addition, because with the C, E and S-Class, Mercedes-Benz continues to hold its position as a top-manufacturer of premium sedans.
      The key dimensions of the new A-Class Sedan:
      Length: 179.1 in Width: 70.7 in Height: 56.9 in Wheelbase: 107.4 in The A-Class Sedan offers great utility with roomy shoulder, elbow and headroom and easy access to the rear. The improvement to rear headroom space is particularly exceptional and the trunk was designed for practical usability with a large trunk opening that allows for comfortable loading and unloading of larger luggage items.
      Engine & Performance
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      Equipment & Appointments: KEYLESS-GO® with HANDS-FREE ACCESS Available
      The standard equipment for the A 220 and A 220 4MATIC is extensive and includes the revolutionary MBUX (Mercedes-Benz User Experience multimedia system with touchscreen) with Voice Control. As with every Mercedes-Benz, safety is also a top priority, so sophisticated safety systems including Active Brake Assist and adaptive braking technology with Hill Start Assist and the HOLD function are standard. In addition, the A-Class Sedan can be customized with unique design and equipment lines including Progressive (standard) and the optional AMG Line. A Night Package is also available as an option.  
      KEYLESS-GO with HANDS-FREE ACCESS will also be one of the available options. The HANDS-FREE ACCESS function conveniently enables the hands-free and fully automatic opening of the trunk lid with a kicking motion of the foot under the rear bumper.
      Design: Superior Sportiness and Modernity
      The A-Class Sedan seamlessly embodies the design idiom of Sensual Purity with its purist design that emphasizes distinct yet harmonious surfaces. Clear, formal shapes emphasize surface areas with reduced lines and precise gaps. The new A-Class Sedan has the proportions of a dynamic and compact sedan with short front and rear overhangs.
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      The design of the front-end looks very progressive. This impression is enhanced by the low, elongated hood, the chrome slim-line headlamps, the torch-like daytime driving lights, the optional single-louvre diamond radiator grille with chrome pins and, of course, the central star.
      A precisely characterized line runs along the muscular and sensual shoulder to emphasize the perfectly contoured side volume, while the side mirrors sit on the beltline.
      The two-part taillamps emphasize the width of the rear end. The rear reflectors were relocated to the modular two-part rear bumper. Depending on the selected equipment, the rear bumper is available with a black diffuser or with a chrome trim strip and chrome tailpipe tips.
      Interior Design: Revolution from Within
      The interior of the new A-Class is completely redefined with a modern, avant-garde look. Mercedes-Benz has taken a completely new approach, revolutionizing the compact class from the inside to create a new feeling of spaciousness. The unique interior architecture is predominantly reformed by the avant-garde design of the dashboard. The designers completely dispensed with the cowl above the cockpit. As a result, the wing-shaped main body of the dashboard extends from one front door to the other with no visual discontinuity--the widescreen display is completely free-standing. The sporty turbine look of the new air vents is another highlight.
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      The fully free-standing cockpit is available in two configurations:
      Two 7-inch displays (standard) Two 10.25-inch displays (optional) MBUX - Mercedes-Benz User Experience: Unrivalled Experience
      The new A-Class is the first Mercedes-Benz model to feature the completely new MBUX - Mercedes-Benz User Experience multimedia system -- ushering in a new era for connectivity. A unique feature of this system is its ability to learn thanks to Artificial Intelligence. MBUX is customizable and adapts to the user, creating an emotional connection between the vehicle, driver and passengers.
      Depending on the specification, further strengths include the high-resolution widescreen cockpit concept with a touchscreen media display with Augmented Reality capabilities, a digital instrument cluster display, Intelligent voice control with natural speech recognition - activated with the keyword "Hey Mercedes." The touchscreen is part of the comprehensive MBUX touch-control concept – a triad consisting of the Touchscreen, Touchpad on the center console and Touch Control Buttons on the steering wheel. A head-up display is also optionally available.
      MBUX revolutionizes the user experience in the car. Emotionally appealing features underline the comprehensibility of the control structure through brilliant 3D maximum-resolution graphics which are calculated and displayed in real time.
      New and improved connected services are being launched with the new multimedia generation MBUX. These include the functions based on Car-to-X Communication (information from vehicle to vehicle on events recorded by sensors, e.g. emergency braking, ESP® intervention, or a manual system message from the driver, e.g. about an accident) and vehicle tracking, which makes it easier to find the parked car.
      INTELLIGENT DRIVE: Functions from the S-Class
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      Active Brake Assist is standard for the new A-Class. Depending on the situation, it can help to effectively mitigate or avoid the consequences of rear-end collisions with slower-moving, stopping or stationary vehicles ahead. The system can even recognize crossing pedestrians and cyclists, and can intervene or support the driver in possible collision scenarios.
      Active Lane Keeping Assist is able to warn the driver by means of pulsed vibrations in the steering wheel when the vehicle is unintentionally drifting out of its lane at speeds between approximately 37 and 125 mph. If the vehicle passes over a solid line, it can pull the vehicle back into the lane by applying the brakes on one side. In the case of a dotted line, such intervention takes place only when there is a danger of collision with a vehicle in the adjacent lane (including danger from oncoming traffic).
      PRE-SAFE® PLUS can recognize an imminent rear-end collision. If the vehicle is stationary and the danger of a collision persists, the system can also firmly apply the brakes, thus minimizing the risk of a secondary collision and of injuries by reducing the forward jolt caused by an impact from the rear.
      Passive Safety: Highly Stable Passenger Compartment and Modern Restraint Systems
      The new A-Class is also the first Mercedes-Benz model to be developed at the new Technology Centre for Vehicle Safety (TFS). The design of the vehicle structures incorporates findings from research into real accidents. Every single body shell component was developed according to loads and stresses encountered, with respect to geometry, material thickness, joining technology and material quality (increased proportion of high-strength and ultra-high-strength sheet steel).
      The centerpiece of the body's safety concept is the highly rigid passenger compartment. A greater use of high-strength, ultra-high-strength and press-hardened sheet steel results in an impressive rigidity when subjected to accident-induced stress – for example, in frontal, lateral or rear-end collisions and roll-overs.
      The driver and front passenger seats each have a three-point seat belt with a belt force limiter and belt tensioner. As standard, the new A-Class is equipped with driver and front passenger airbags, a driver's knee airbag and window airbags. Unlike in many competing models, the window airbags cover the A-pillar for more complete passenger protection. Thorax-pelvis side airbags are also standard in the front and available as an optional addition for the rear.
      LED Intelligent Light System: Optimum Visibility in All Conditions
      The optional LED Intelligent Light System is another example of the technology transfer from the luxury to the compact class. It allows for the extremely quick, precise and electronically controlled adjustment of the headlamps to suit the given traffic situation. Each headlamp features multiple individually actuated LEDs. The daylight-color of the LEDs is easy on the eyes and positively effects concentration. The road ahead is precisely and brightly illuminated. As standard, the new A-Class is equipped with LED Headlamps with integrated LED Daytime Running Lamps.
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      There is a choice of suspension systems for the A-Class depending on driver preference. The line-up of wheels ranges from 17 to 19 inches.
      The front axle of the new A‑Class features a McPherson design. For models with 4MATIC, adaptive damping or larger wheels are fitted with a complex four-link rear axle. All other models have a weight-optimized torsion-beam rear axle.
      Production: Aguascalientes, Mexico and Rastatt, Germany
      Production of the new A-Class Sedan will begin this year in Aguascalientes. The COMPAS (Cooperation Manufacturing Plant Aguascalientes) joint-venture production plant in Central Mexico will expand the Mercedes-Benz Cars compact-car production network to five locations on three continents. COMPAS is a cooperative project with the Renault-Nissan Alliance. Daimler and Nissan each hold 50% of the shares in COMPAS.
      Production of the new A-Class Sedan at the Mercedes-Benz Rastatt Plant in Germany will start in 2019. Rastatt is the leading plant for compact cars in the global production network. The plant is responsible for the global production control as well as quality and supplier management. In addition, it supports smooth start-ups at the other plants by training their employees and offering other services. In April, the new generation of A-Class compacts already began coming off the line in Rastatt. 
      The all-new 2019 Mercedes-Benz A-Class Sedan will celebrate its World Premiere in Brooklyn, NY in July 2018 and will go on sale in the U.S. in late 2018.
    • By William Maley
      After months of speculation and rumor, it is now official: The Detroit Auto Show will be moving from January to June in 2020.
      “Our show is undergoing its most significant transformation in the last three decades. Detroit will continue to be a global stage for some of the world’s most significant and iconic vehicle reveals and host an unparalleled international audience of media and key industry influencers,” said Rod Alberts, Executive Director of the Detroit Auto Show.
      The Detroit Auto Show has been taking a bit of beating over the past few years with various automakers pulling out to hold their own events or focus on other shows, along with the Consumer Electronics Show taking more of the spotlight. 
      Plans for the revamped show include rides and drives of new vehicles, having self-driving vehicles on public roads, experience dynamic vehicle debuts, and more. 
      "As we look to break out of the traditional auto show model, there is not a need to follow the normal show season. The new direction and focus of the show will disrupt the normal cadence of traditional shows and create a new event unparalleled in the industry," said Doug North, president of the Detroit Auto Dealers Association.
      Organizers point out the new date will drastically reduce the costs of participating in the show. Already, various automakers such as General Motors and Hyundai have praised the move. Whether it works or not remains to be seen.
      Source: North American International Auto Show


      Transformational Move Announced for the North American International Auto Show
      The North American International Auto Show (NAIAS) announced that starting in 2020 the show would make a transformational move to June and will start the week of June 8th. The ability for participating brands to deliver dynamic exhibits and experiential opportunities outside of the show’s four walls for attending journalists, industry members and consumers, will provide new avenues to showcase the products and technologies on display. Delivering greater ROI through reduced costs and dynamic opportunities will be a key aspect of the future show.
      “Our show is undergoing its most significant transformation in the last three decades,” said Rod Alberts, Executive Director, NAIAS. “Detroit will continue to be a global stage for some of the world’s most significant and iconic vehicle reveals and host an unparalleled international audience of media and key industry influencers.”
      NAIAS is one of the most influential global auto events, touching all facets of the industry and attracting the largest concentration of the world’s top industry leaders – from automakers and suppliers, to tech startups and venture capitalists, to universities and policymakers.
      “The North American International Auto Show is an amazing exhibition that showcases the most innovative and creative automotive companies around the world,” said Michigan Governor Rick Snyder. “Moving the show to the summer opens up new opportunities for companies as well as creating new experiences for attendees.”
      The show is run by the Detroit Auto Dealers Association and its Executive Board. As part of the DADA and Board’s due diligence in exploring new opportunities for the show, hundreds of meetings and conversations with key stakeholders – automakers, suppliers and sponsors, as well as industry and government leaders – were had around the world.
      “Our ultimate goal is to provide an experience and opportunity for participating companies and attendees, that only Detroit can offer,” said Doug North, DADA President. “June will allow us to better showcase the automotive leadership, development and heritage our great city and region holds.”
      Embracing the Industry’s Change
      Auto show dynamics are changing globally as the auto industry undergoes its biggest shift in more than a century. With this, automakers are seeking out increasingly creative ways to debut vehicles and engage with consumers. Plans have been underway for over a year as NAIAS stands ready to embrace this evolution with its move to June and provide a fresh international platform for hundreds of brands to highlight their innovations.
      “As we look to break out of the traditional auto show model, there is not a need to follow the normal show season,” added North. “The new direction and focus of the show will disrupt the normal cadence of traditional shows and create a new event unparalleled in the industry.”
      Endless Opportunities for Brand Activations
      The reimagined show will undergo an evolution that will take the show from inside Cobo Center to a canvas of unlimited brand activation and engagement opportunities – a canvas only limited by exhibitor creativity and imagination. While the successful foundation of the show inside Cobo Center will continue with vehicles and innovative mobility technologies being showcased, transformation plans call for growth in both branding and event opportunities at multiple venues throughout Detroit, and perhaps, beyond.
      “Detroit now has the opportunity to showcase our riverfront and our revitalized downtown during our beautiful summer months and creatively use the exterior of Cobo to launch new products that will transform Detroit into an exciting auto-centric environment,” said Larry Alexander, president and CEO of the Detroit Metro Convention & Visitors Bureau.
      Hosting the show in June sets the stage for exhibitors to conduct dynamic outdoor experiential brand activations, immersing and engaging the media and consumers in memorable product experiences. A sampling of outdoor experiential activities might include:
      Dynamic Vehicle Debuts Ride and Drives Autonomous/Automated Driving Off-Road Challenges It’s envisioned that activation sites will be located throughout downtown Detroit, including at some of the city’s jewels such as Hart Plaza, Detroit RiverWalk, Campus Martius, Woodward Avenue and Grand Circus Park. Activation spots might even extend beyond the downtown area to historic automotive locations or state parks such as Belle Isle.
      “The potential to create a month long automotive festival in Detroit starting with the Detroit Grand Prix, going through our show and concluding with the nationally-celebrated fireworks on the river, will provide an unmatched festival-like experience for all attendees,” added Alberts.
      Cost Benefits for Exhibitors
      The move to June will translate into substantial cost savings for exhibitors. By eliminating November, December and January holidays from the move-in equation, exhibitors will see reduced overtime labor costs for builds. Additionally, the show will have a shorter move-in schedule of three weeks, significantly reduced from the current 8 weeks on average it takes for move-in. With a reduced build time, exhibit builds will be simplified and less custom-built for Detroit, providing numerous cost savings as well.
      A Vibrant Downtown
      With ideal summer weather, a Cobo Center filled with new products and technologies, and engaging events positioned throughout the city, auto show attendees will be able to enjoy all that Detroit has to offer, will celebrating the Motor City’s love of the automobile.
      Cross-marketing events around the city will help drive excitement, energy and attendees to downtown.
      This past January, NAIAS attracted well over three-quarters of a million people to the city and generated an economic impact of $480M (according to David Sowerby, CFA, Managing Director, Portfolio Manager, Ancora) to the regional economy.
      “June provides us with exciting new opportunities that January just didn’t afford,” added Alberts. “We strongly believe we can continue to deliver a significant economic impact for our great city, and offer an event unlike anything anyone has ever experienced.”
      Comments from Automakers
      “Reinventing NAIAS as a summertime festival of design, speed and innovation is incredibly exciting. It will showcase the best of our industry and the best of Detroit, and should become a can’t miss event on the calendar for global automakers and media,” said Mark Truby, Vice President, Communications, Ford Motor Company. “The North American International Auto Show has provided GAC Motor with a tremendous platform – connecting us with key media and industry executives,” said Yu Jun, GAC Motor President. “As we look to enter the U.S. and increase our market share, Detroit will continue to serve as a critical part of our global marketing strategy and we look forward to the new exciting opportunities June will offer.” “We applaud the DADA for thinking big and really taking advantage of this opportunity to re-imagine the auto show and position Detroit in the best light. We’re excited to be a part of a festival-like series of events that showcase all the great things that are happening in both the auto industry and Detroit,” said Tony Cervone, Senior Vice President, Global Communications, General Motors Company “Hyundai is always excited to participate in the North American International Auto Show and display its products to the Motor City. We already are planning an exciting reveal in 2019. It certainly will be a new experience leaving the ski hats and Chap-Stick at home and packing our Tigers baseball caps and sunscreen. We look forward to the evolution of the show,” said Jim Trainor, Director, Hyundai Motor America. “Toyota is excited to see the North American International Auto Show move to June in 2020,” said Scott Vazin, Group Vice President and Chief Communications Officer, Toyota Motor North America. “With a new summer timeframe, industry leaders and international media will see Detroit in a new light, paving the way for exciting outdoor activities and more opportunities to explore this vibrant city.” Preparations Underway for Coming Year
      The January 2019 NAIAS looks to build off the significant buzz generated this past show where media metrics reports from PRIME Research indicate NAIAS remains the global leader among domestic
      shows in terms of influence as it garners the largest reach, number of articles and share of voice.
      “Coming off recent trips in Europe, Asia, and around the U.S., automakers, suppliers and tech companies have hinted at some important product news that is earmarked for Detroit this upcoming year,” said Bill Golling, 2019 NAIAS Chairman. “We look forward to providing a world-class platform for the over 200 brands that showcase their innovations at our show.”

      View full article
    • By William Maley
      After months of speculation and rumor, it is now official: The Detroit Auto Show will be moving from January to June in 2020.
      “Our show is undergoing its most significant transformation in the last three decades. Detroit will continue to be a global stage for some of the world’s most significant and iconic vehicle reveals and host an unparalleled international audience of media and key industry influencers,” said Rod Alberts, Executive Director of the Detroit Auto Show.
      The Detroit Auto Show has been taking a bit of beating over the past few years with various automakers pulling out to hold their own events or focus on other shows, along with the Consumer Electronics Show taking more of the spotlight. 
      Plans for the revamped show include rides and drives of new vehicles, having self-driving vehicles on public roads, experience dynamic vehicle debuts, and more. 
      "As we look to break out of the traditional auto show model, there is not a need to follow the normal show season. The new direction and focus of the show will disrupt the normal cadence of traditional shows and create a new event unparalleled in the industry," said Doug North, president of the Detroit Auto Dealers Association.
      Organizers point out the new date will drastically reduce the costs of participating in the show. Already, various automakers such as General Motors and Hyundai have praised the move. Whether it works or not remains to be seen.
      Source: North American International Auto Show


      Transformational Move Announced for the North American International Auto Show
      The North American International Auto Show (NAIAS) announced that starting in 2020 the show would make a transformational move to June and will start the week of June 8th. The ability for participating brands to deliver dynamic exhibits and experiential opportunities outside of the show’s four walls for attending journalists, industry members and consumers, will provide new avenues to showcase the products and technologies on display. Delivering greater ROI through reduced costs and dynamic opportunities will be a key aspect of the future show.
      “Our show is undergoing its most significant transformation in the last three decades,” said Rod Alberts, Executive Director, NAIAS. “Detroit will continue to be a global stage for some of the world’s most significant and iconic vehicle reveals and host an unparalleled international audience of media and key industry influencers.”
      NAIAS is one of the most influential global auto events, touching all facets of the industry and attracting the largest concentration of the world’s top industry leaders – from automakers and suppliers, to tech startups and venture capitalists, to universities and policymakers.
      “The North American International Auto Show is an amazing exhibition that showcases the most innovative and creative automotive companies around the world,” said Michigan Governor Rick Snyder. “Moving the show to the summer opens up new opportunities for companies as well as creating new experiences for attendees.”
      The show is run by the Detroit Auto Dealers Association and its Executive Board. As part of the DADA and Board’s due diligence in exploring new opportunities for the show, hundreds of meetings and conversations with key stakeholders – automakers, suppliers and sponsors, as well as industry and government leaders – were had around the world.
      “Our ultimate goal is to provide an experience and opportunity for participating companies and attendees, that only Detroit can offer,” said Doug North, DADA President. “June will allow us to better showcase the automotive leadership, development and heritage our great city and region holds.”
      Embracing the Industry’s Change
      Auto show dynamics are changing globally as the auto industry undergoes its biggest shift in more than a century. With this, automakers are seeking out increasingly creative ways to debut vehicles and engage with consumers. Plans have been underway for over a year as NAIAS stands ready to embrace this evolution with its move to June and provide a fresh international platform for hundreds of brands to highlight their innovations.
      “As we look to break out of the traditional auto show model, there is not a need to follow the normal show season,” added North. “The new direction and focus of the show will disrupt the normal cadence of traditional shows and create a new event unparalleled in the industry.”
      Endless Opportunities for Brand Activations
      The reimagined show will undergo an evolution that will take the show from inside Cobo Center to a canvas of unlimited brand activation and engagement opportunities – a canvas only limited by exhibitor creativity and imagination. While the successful foundation of the show inside Cobo Center will continue with vehicles and innovative mobility technologies being showcased, transformation plans call for growth in both branding and event opportunities at multiple venues throughout Detroit, and perhaps, beyond.
      “Detroit now has the opportunity to showcase our riverfront and our revitalized downtown during our beautiful summer months and creatively use the exterior of Cobo to launch new products that will transform Detroit into an exciting auto-centric environment,” said Larry Alexander, president and CEO of the Detroit Metro Convention & Visitors Bureau.
      Hosting the show in June sets the stage for exhibitors to conduct dynamic outdoor experiential brand activations, immersing and engaging the media and consumers in memorable product experiences. A sampling of outdoor experiential activities might include:
      Dynamic Vehicle Debuts Ride and Drives Autonomous/Automated Driving Off-Road Challenges It’s envisioned that activation sites will be located throughout downtown Detroit, including at some of the city’s jewels such as Hart Plaza, Detroit RiverWalk, Campus Martius, Woodward Avenue and Grand Circus Park. Activation spots might even extend beyond the downtown area to historic automotive locations or state parks such as Belle Isle.
      “The potential to create a month long automotive festival in Detroit starting with the Detroit Grand Prix, going through our show and concluding with the nationally-celebrated fireworks on the river, will provide an unmatched festival-like experience for all attendees,” added Alberts.
      Cost Benefits for Exhibitors
      The move to June will translate into substantial cost savings for exhibitors. By eliminating November, December and January holidays from the move-in equation, exhibitors will see reduced overtime labor costs for builds. Additionally, the show will have a shorter move-in schedule of three weeks, significantly reduced from the current 8 weeks on average it takes for move-in. With a reduced build time, exhibit builds will be simplified and less custom-built for Detroit, providing numerous cost savings as well.
      A Vibrant Downtown
      With ideal summer weather, a Cobo Center filled with new products and technologies, and engaging events positioned throughout the city, auto show attendees will be able to enjoy all that Detroit has to offer, will celebrating the Motor City’s love of the automobile.
      Cross-marketing events around the city will help drive excitement, energy and attendees to downtown.
      This past January, NAIAS attracted well over three-quarters of a million people to the city and generated an economic impact of $480M (according to David Sowerby, CFA, Managing Director, Portfolio Manager, Ancora) to the regional economy.
      “June provides us with exciting new opportunities that January just didn’t afford,” added Alberts. “We strongly believe we can continue to deliver a significant economic impact for our great city, and offer an event unlike anything anyone has ever experienced.”
      Comments from Automakers
      “Reinventing NAIAS as a summertime festival of design, speed and innovation is incredibly exciting. It will showcase the best of our industry and the best of Detroit, and should become a can’t miss event on the calendar for global automakers and media,” said Mark Truby, Vice President, Communications, Ford Motor Company. “The North American International Auto Show has provided GAC Motor with a tremendous platform – connecting us with key media and industry executives,” said Yu Jun, GAC Motor President. “As we look to enter the U.S. and increase our market share, Detroit will continue to serve as a critical part of our global marketing strategy and we look forward to the new exciting opportunities June will offer.” “We applaud the DADA for thinking big and really taking advantage of this opportunity to re-imagine the auto show and position Detroit in the best light. We’re excited to be a part of a festival-like series of events that showcase all the great things that are happening in both the auto industry and Detroit,” said Tony Cervone, Senior Vice President, Global Communications, General Motors Company “Hyundai is always excited to participate in the North American International Auto Show and display its products to the Motor City. We already are planning an exciting reveal in 2019. It certainly will be a new experience leaving the ski hats and Chap-Stick at home and packing our Tigers baseball caps and sunscreen. We look forward to the evolution of the show,” said Jim Trainor, Director, Hyundai Motor America. “Toyota is excited to see the North American International Auto Show move to June in 2020,” said Scott Vazin, Group Vice President and Chief Communications Officer, Toyota Motor North America. “With a new summer timeframe, industry leaders and international media will see Detroit in a new light, paving the way for exciting outdoor activities and more opportunities to explore this vibrant city.” Preparations Underway for Coming Year
      The January 2019 NAIAS looks to build off the significant buzz generated this past show where media metrics reports from PRIME Research indicate NAIAS remains the global leader among domestic
      shows in terms of influence as it garners the largest reach, number of articles and share of voice.
      “Coming off recent trips in Europe, Asia, and around the U.S., automakers, suppliers and tech companies have hinted at some important product news that is earmarked for Detroit this upcoming year,” said Bill Golling, 2019 NAIAS Chairman. “We look forward to providing a world-class platform for the over 200 brands that showcase their innovations at our show.”
    • By William Maley
      Volvo is shifting production of XC60s destined for the U.S. from China to Europe in an effort to avoid a 25 percent tariff on Chinese imports.
      "We will, of course, reshuffle here and take XC60s for the U.S. from our factory in Europe, and let China produce for other markets," Volvo CEO Håkan Samuelsson told Reuters.
      Samuelsson went on to say that the shift has already begun.
      Earlier this month, the Trump administration slapped a 25 percent tariff on $34 billion in Chinese imports, including Volvo's XC60 and S90. Unlike the XC60, the S90 is only built in China, leaving it in a difficult place. In turn, the Chinese government increased tariffs on imported U.S. vehicles to 40 percent. 
      Source: Reuters

      View full article
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