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William Maley

January 2015: Mitsubishi Motors North America, Inc.

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Mitsubishi Motors Extends Streak With January Sales Results

  • 11th consecutive month of year-over-year sales increases
  • Best January sales month since 2008
  • Total sales up 33.4 percent from last January

CYPRESS, Calif., Feb. 3, 2015 /PRNewswire/ -- Mitsubishi Motors North America, Inc. (MMNA) continues its sales momentum with January 2015 vehicle sales of 6,493 units, a 33.4 percent sales increase from January 2014. MMNA ended 2014 with a nearly 25 percent sales increase over the previous year and January marks the brand's 11th consecutive month of year-over-year sales increases.

 

The Mirage 5-door subcompact scored its best-ever month of sales since the vehicle was introduced in 2013 with 1,705 units sold. Outlander Sport continues to be the brand's top-selling model recording 2,267 units sold, up 23.3 percent year-over-year with its best ever January. Sales of the Outlander crossover climbed to 1,003 units, up 6.6 percent and represented its best January sales month since 2007. The Lancer compact sports sedan demonstrated excellent momentum with sales of 1,515 units, a 68.3 percent increase from January 2014 and the fourth consecutive month of year-over-year sales increases.

 

"After finishing 2014 with sales up nearly 25 percent over the previous year, we are off to a phenomenal start in 2015," said Don Swearingen, Executive Vice President MMNA. "The Mirage had its best-ever sales month, Lancer sales are up significantly, Outlander Sport continues to lead the way and Outlander maintains solid sales traction."

 

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I can't believe people still buy Lancers. I guess the addition of AWD to entry level trims a couple years back keeps it on some people's radar... I just can't imagine someone wanting a 7 year old design despite that (and the presumably large discounts).

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I still don't understand how they plan on staying in the US market.  No midsize sedan and the Lancer is going to die as well, right?  So they will have a couple of SUV's and a crappy subcompact that can't possibly sell on anything other than price.  I know they keep talking about a Galant successor but when is it ever going to get here?

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