September 2015: FCA US LLC

[William Maley]

FCA US LLC Reports September 2015 U.S. Sales Increased 14 Percent; Best September Sales Since 2000

• 66th consecutive month of year-over-year sales gains
• Jeep® brand sales increase 40 percent
• Dodge Journey sales up 45 percent; best monthly sales ever
• Jeep Cherokee sales increase 38 percent; best monthly sales ever
• Chrysler 200, Dodge Challenger, Jeep Compass, Jeep Wrangler, Ram ProMaster post best September ever
• Seven FCA US vehicles post sales records in September

October 1, 2015, Auburn Hills, Mich. - FCA US LLC today reported U.S. sales of 193,019 units last month, a 14 percent increase compared with sales in September 2014 (169,890 units), and the company’s best September sales since 2000.

 

The Dodge, Jeep®, Ram Truck and FIAT brands each posted year-over-year sales gains in September. The Jeep brand’s 40 percent increase was the largest sales gain of any FCA US brand during the month. The company extended its streak of year-over-year sales gains to 66 consecutive months.

 

“On the back of a strong sales industry we were able to achieve our best September sales in 15 years and our 66th consecutive month of year-over-year sales growth,” said Reid Bigland, Head of U.S. Sales. “Last month’s sales strength was broad based with five FCA vehicles setting September sales records and two others posting their best monthly sales ever.”

 

Of the seven FCA US vehicles setting records in September, the Dodge Journey and Jeep Cherokee each logged an all-time sales record last month. Sales of the Journey and Cherokee were up 45 and 38 percent, respectively. In addition, the Chrysler 200, Dodge Challenger, Jeep Compass, Jeep Wrangler and Ram ProMaster each recorded their best September sales ever.

 

FCA US finished September with a 76-day supply of inventory (590,503 units). U.S. industry sales figures for September are internally projected at an estimated 18.4 million units Seasonally Adjusted Annual Rate (SAAR).

 

Jeep Brand

Jeep brand sales increased 40 percent, the brand’s third best sales month ever and its 24th consecutive month of year-over-year sales gains. The brand’s September sales were its best since August of this year. The Jeep brand continues to roll, having set a sales record in every month dating back to November 2013. Three Jeep brand vehicles set records last month. The Compass’ 54 percent increase was the largest year-over-year percentage gain of any Jeep brand model for the month. In addition, September was the Cherokee’s best monthly sales ever as sales increased 38 percent and Wrangler posted its best September sales ever with a 26 percent increase.

 

Ram Truck Brand

Ram Truck brand sales, which include the Ram pickup truck lineup, Ram ProMaster, Ram ProMaster City and Ram Cargo Van, were up 4 percent in September, the brand’s best September sales since 1996. ProMaster sales were up 76 percent as the cargo van continues to answer the call of businesses everywhere and solidifies its place in Ram Commercial’s popular truck and van lineup.

 

FIAT Brand

Sales of the all-new 2016 Fiat 500X increased 10 percent in September compared with the previous month of August, marking the model’s third consecutive month of sales increase since launch. FIAT dealers sold 1,133 units of the new crossover last month as greater numbers reached FIAT studios across the country. FIAT brand sales, which include the Fiat 500, Fiat 500L and 500X, were up 1 percent in September compared with the same month a year ago.

 

Dodge Brand

Both the Challenger and Journey posted their best September sales ever. Challenger sales were up 26 percent as the muscle car logged its eighth sales record this year. Journey sales increased 45 percent, the mid-size crossover’s sixth sales record this year and the model’s best month ever. Dodge brand sales were up 3 percent in September, compared with the same month a year ago.

 

Chrysler Brand

Sales of the Chrysler 200 were up 3 percent in September, the mid-size sedan’s best September sales ever. Chrysler 300 sales were up 41 percent last month as the brand’s big, bold American sedan posted its best September sales since 2007. Sales of the Chrysler brand, which includes the 200, Chrysler 300 full-size sedan and the Chrysler Town & Country minivan, were down 5 percent compared with the same month a year ago. The Chrysler brand is celebrating its 90th year by producing limited-edition 90th Anniversary editions that offer more standard equipment and value for customers. The anniversary packages are being offered on the volume models, adding value for the customer who will most appreciate it.

 

[David]

Interesting, so if you take out the Chrysler 300 that brand is pretty much dead. The avenger and Viper sales loss is what has the dodge group at only 3% gain, take those two out and you have a much larger sales gain. Viper should be in a category by itself as the sales decline affects over all sales percentages so much for such a small volume auto. Fiat is in emergency and bleeding heavily. If it was not for the 500X, it would be on the death bed. Once people see that the 500X is just as poorly built as the rest of the lineup, I expect this to go farther down. Fiat is a lost cause due to lack of product and poor quality just like the last time it was in the US. Alfa, should have stayed in the history books.