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William Maley

April 2016: Mazda North American Operations

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Mazda Reports Best April since 1995
  • Record April for Mazda3 and Best April for MX-5 since 2009
IRVINE, Calif. (May 03, 2016) – Mazda North American Operations (MNAO) today reported April U.S. sales of 26,195 vehicles, representing an increase of 8.6 percent versus last year. Year-to-date sales through April are 90,838 vehicles.
 
Key April sales notes:
  • Mazda achieved its best April since 1995 with 26,195 vehicles sold. This is an increase of 8.6 percent year-over-year (YOY).
  • Mazda3 has achieved its best April performance ever with 10,722 vehicles sold, an increase of 33.9 percent YOY. This is the first time Mazda3 has ever had more than 10,000 vehicles sold in April.
  • The all-new 2016 MX-5 had an outstanding first month of Spring with 1,086 vehicles sold. This number represents an increase of 182.8 percent YOY and the best April since 2009.
  • SKYACTIV® TECHNOLOGY proves to be the key between performance and fuel efficiency as customers demand a no-compromise solution. More than 96.0 percent of Mazdas sold in April were equipped with SKYACTIV TECHNOLOGY.
  • Mazda reported Certified Pre-Owned (CPO) April sales of 3,392 vehicles, which is the same performance as last year.

 

   

Month-To-Date

Year-To-Date

                               
   

April

 

April

 

%

 

% MTD

April

 

April

 

%

 

% YTD

   

2016

 

2015

 

Change

 

DSR

2016

 

2015

 

Change

 

DSR

                               

Mazda2

 

3

 

21

 

(85.7)%

 

(86.2)%

3

 

249

 

(98.8)%

 

(98.8)%  

Mazda3

 

10,772

 

8,006

 

33.9%

 

29.0%

32,855

 

35,310

 

(7.0)%

 

(7.9)%

Mazda5

 

54

 

436

 

(87.6)%

 

(88.1)%

259

 

4,439

 

(94.2)%

 

(94.2)%

Mazda6

 

3,929

 

4,995

 

(21.3)%

 

(24.3)%

14,212

 

21,393

 

(33.6)%

 

(34.2)%

MX-5 Miata

 

1,086

 

384

 

182.8%

 

172.3%

3,495

 

1,765

 

98.0%

 

96.1%

CX-3

  1,504  

 

N/A

 

N/A

6,420

 

 

N/A

 

N/A

CX-5

 

8,826

 

8,960

 

(1.5%)

 

(5.1)%

32,433

 

33,252

 

(2.5)%

 

(3.4)%

CX-9

 

71

 

1,321

 

(94.6)%

 

(94.8)%

1,161

 

5,756

 

(79.8)%

 

(80.0)%

                               

Total Vehicles

                             
                               

CARS

 

15,794

 

13,842

 

14.1%

 

9.9%

50,824

 

63,156

 

(19.5)%

 

(20.3)%

TRUCKS

 

10,401

 

10,281

 

1.2%

 

(2.6)%

40,014

 

39,009

 

2.6%

 

1.6%

                               

TOTAL

 

26,195

 

24,123

 

8.6%

 

4.6%

90,838

 

102,165

 

2.6%

 

1.6%

                               

Selling Days

 

27

 

26

       

102

 

101

 

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      n/a
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      1
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