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September 2016: Subaru of America, Inc.


William Maley

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Subaru of America, Inc. Reports Record September Sales

  • Record September - monthly sales increase 3.5 percent over September 2015
  • 58 consecutive months of month-over-month growth
  • Best September ever for Outback and Crosstrek
  • 31 consecutive months of more than 10,000 Outbacks sold
  • 38 consecutive months of more than 10,000 Foresters sold

CHERRY HILL, N.J., Oct. 3, 2016 /PRNewswire/ -- Subaru of America, Inc. today reported 54,918 vehicle sales for September 2016, a 3.5 percent increase over September 2015 sales of 53,070. The company also reported year-to-date sales of 446,887 vehicles, a 4.2 percent gain over the same period in 2015.

September marked the 31st consecutive month of 40,000+ vehicle sales for the company. Outback and Crosstrek sales were notably strong as each carline achieved its best September ever. Outback posted a 12.2 percent increase, Crosstrek posted a 11.4 percent increase, while Forester posted a 3.4 percent sales increase in September.
 
“With September sales exceeding 50,000 vehicles for the third month in a row, Subaru is in a great position to achieve its eighth consecutive all-time sales record in 2016,” said Thomas J. Doll, President and COO of Subaru of America, Inc. “These results have been achieved thanks to the hard work and dedication of our retailers, as well as our stakeholders.”
 
“We look forward to the remainder of the year as the all-new 2017 Impreza will soon join the strongest vehicle line-up in the history of the brand,” said Jeff Walters, senior vice president of sales, Subaru of America, Inc.

Carline Sep-16 Sep-15 % Chg Sep-16 Sep-15 % Chg
  MTD MTD MTD YTD YTD YTD
Forester 15,883 15,364 3.4% 130,652 129,568 0.8%
Impreza 4,786 5,555 -13.8% 45,070 50,462 -10.7%
WRX / STI 2,683 3,033 -11.5% 25,171 25,151 0.1%
Legacy 6,027 6,277 -3.9% 47,396 44,231 7.2%
Outback 16,978 15,126 12.2% 126,426 108,419 16.6%
BRZ 300 301 -0.3% 3,362 4,133 -18.7%
Crosstrek 8,261 7,414 11.4% 68,810 66,738 3.1%
TOTAL 54,918 53,070 3.5% 446,887 428,702 4.2%
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      Carline
      Dec-19
      Dec-18
      % Chg
      Dec-19
      Dec-18
      % Chg
       
      MTD
      MTD
      MTD
      YTD
      YTD
      YTD
      Forester
      16,436
      17,642
      -6.8%
      180,179
      171,613
      5.0%
      Impreza
      5,740
      5,880
      -2.4%
      66,415
      76,400
      -13.1%
      WRX/STI
      1,561
      2,417
      -35.4%
      21,838
      28,730
      -24.0%
      Ascent
      8,280
      7,733
      7.1%
      81,958
      36,211
      126.3%
      Legacy
      3,415
      3,374
      1.2%
      35,063
      40,109
      -12.6%
      Outback
      16,661
      15,851
      5.1%
      181,178
      178,854
      1.3%
      BRZ
      131
      349
      -62.5%
      2,334
      3,834
      -39.1%
      Crosstrek
      10,140
      11,295
      -10.2%
      131,152
      144,384
      -9.2%
      TOTAL
      62,364
      64,541
      -3.4%
      700,117
      680,135
      2.9%
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