Jump to content
ccap41

Cadillac's Return to Endurance Racing

Recommended Posts

" It's a golden autumn morning in rural upstate New York. Backpacked kids wait by mailboxes for the school bus. I'm driving through pockets of valley mist to New York state's most famous racing circuit, to witness the shakedown testing of a race car so top-secret, it's still wrapped in camouflage.

After a 14-year absence, Cadillac is readying its return to endurance racing. The last time the American automaker competed in top-level prototype racing was 2002, when the ill-fated Northstar LMP finished 9th at Le Mans. Audi's dominant R8 prototype notched its third consecutive victory at the Circuit de la Sarthe that year.

Wayne Taylor and Max Angelelli were co-drivers in that final Cadillac attempt at Le Mans. They'll both be at the track today. Taylor, 60, has graduated from the driver's seat to run Wayne Taylor Racing, the principal team partner in Cadillac's new motorsports endeavor; Angelelli, 49, shares co-driving duties with Taylor's sons Ricky, 26, and Jordan, 24.

All four will be responsible for the imminent future of Cadillac endurance racing, in a program that tasks itself with making top-level sports car racing engaging and relatable again. I'm here to learn if Cadillac, and the series itself, can cut it.

The camouflaged Caddy you see here is officially known as the DPi-V.R. It's built to IMSA's new Daytona Prototype international (DPi) formula, to compete in the IMSA WeatherTech SportsCar Championship starting in 2017.

Think of DPi as an effort to make top-level prototype racing a little more interesting, and relatable, for casual race fans. The cars share a chassis with the LMP2 prototypes that compete in the FIA World Endurance Championship and the 24 Hours of Le Mans, built by one of four approved constructors—Dallara, Onroak Automotive, ORECA or Riley/Multimatic. ..."

http://www.roadandtrack.com/motorsports/news/a31697/cadillac-dpi-v-r-exclusive-photos/

 

Caddy_race 1.jpg

Caddy_race 2.jpg

Caddy_race 3.jpg

Caddy_race 4.jpg

Share this post


Link to post
Share on other sites

Cool, Very cool, but I do have to question this expense of money when the focus needs to still stay on building the right auto's at the right luxury level to drive the sales and profits of Cadillac.

H'mmmmmm :scratchchin:

 :deathwatch: Wait and Watch.

Share this post


Link to post
Share on other sites

Part of Cadillac's problem is image though.. Racing helps build a reputation and image that noting else really can. Will it help? I cannot answer that. But I think if they're successful it will help their brand's image.

Share this post


Link to post
Share on other sites
1 minute ago, ccap41 said:

Part of Cadillac's problem is image though.. Racing helps build a reputation and image that noting else really can. Will it help? I cannot answer that. But I think if they're successful it will help their brand's image.

Agree, that racing can help with the image issue. Yet this can also be handled with a proper marketing campaign that many here including myself feel Cadillac is still missing. Their marketing / advertising leaves much to be desired. I feel it is still a failure and if they did it right they could get the image issue resolved while building better auto's.

Share this post


Link to post
Share on other sites

Lets face it they could spend the money flying a XT5 to a fashion show in NYC or they could race a car and leverage it to get global attention.  Later they could use it to promote their new engines when it arrives.

Hmm tough choice there LOL!.

 

Share this post


Link to post
Share on other sites

Your content will need to be approved by a moderator

Guest
You are commenting as a guest. If you have an account, please sign in.
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.




  • Similar Content

    • By William Maley
      Cadillac's CT6 lineup in the U.S. will be seeing the departure of one its powertrains for 2019. GM Authority is reporting that Cadillac will be canning plug-in hybrid variant for the U.S.
      "Cadillac remains committed to electrified systems for our vehicles. Although production of the CT6 PLUG-IN for North America is discontinuing for the 2019 model year, alternative fuel vehicles remain a part of our future product portfolio as we move deeper in to our 10-year plan. GM has committed to 20 electric vehicles by 2023, some of which will be Cadillacs," a spokesman told the outlet.
      This is likely a recent decision, considering the model was listed in GM's VIN decoder documents. What caused Cadillac to change its mind on the CT6 Plug-In Hybrid? Most likely it comes down to tariffs as the CT6 is imported from China and gets slapped with a 25 percent tariff when it enters the U.S. market. Add in the factor that only a small number of 10,542 CT6s sold in the U.S. were the plug-in hybrid and it isn't quite surprising that the model has been axed.
      Cadillac will continue selling the plug-in hybrid version of the CT6 in China.
      Quick refresher on the CT6 Plug-In Hybrid: The powertrain was comprised of a turbocharged 2.0L inline-four, two electric motors, and an 18.4-kilowatt-hour lithium-ion battery pack to produce a total output of 449 horsepower. Maximum electric range stands at 31 miles.
      Source: GM Authority

      View full article
    • By William Maley
      Cadillac's CT6 lineup in the U.S. will be seeing the departure of one its powertrains for 2019. GM Authority is reporting that Cadillac will be canning plug-in hybrid variant for the U.S.
      "Cadillac remains committed to electrified systems for our vehicles. Although production of the CT6 PLUG-IN for North America is discontinuing for the 2019 model year, alternative fuel vehicles remain a part of our future product portfolio as we move deeper in to our 10-year plan. GM has committed to 20 electric vehicles by 2023, some of which will be Cadillacs," a spokesman told the outlet.
      This is likely a recent decision, considering the model was listed in GM's VIN decoder documents. What caused Cadillac to change its mind on the CT6 Plug-In Hybrid? Most likely it comes down to tariffs as the CT6 is imported from China and gets slapped with a 25 percent tariff when it enters the U.S. market. Add in the factor that only a small number of 10,542 CT6s sold in the U.S. were the plug-in hybrid and it isn't quite surprising that the model has been axed.
      Cadillac will continue selling the plug-in hybrid version of the CT6 in China.
      Quick refresher on the CT6 Plug-In Hybrid: The powertrain was comprised of a turbocharged 2.0L inline-four, two electric motors, and an 18.4-kilowatt-hour lithium-ion battery pack to produce a total output of 449 horsepower. Maximum electric range stands at 31 miles.
      Source: GM Authority
    • By dfelt
      Howdy all, took my Escalade in for routine service, got an XT5 as a loaner for the day and stopped to check out the two XT4's they had sitting by the service center.
      First impression, WOW, this is actually nicer looking than the 2018 XT5 I have as a loaner. XT5 needs the interior of the XT4 as it shows it is dated. Sorry for the fuzzy pictures, my screen is cracked and I did not realize how fuzzy some of the pics are.
      First sat in the front passenger side, have about 3 inches above my 6'6" 300lb body, plenty of leg room, very comfy.

      Next I did the David test, jumped out and got in the back seat to see how I fit. Very hard doing a selfie, legs have to straddle the seat, no knee room, but then I expected that. Head room was about an inch or so, tight but doable for short trips. Have to bend forward to watch the head, otherwise people over 6' will smack their head getting in and out. Will say that I really like the Kona interior with Black and wood accents. Very nice.


      I have to say that I liked the rear heated seats and USB port.

      From the back seat, pretty easy to see the front dash. Love the buttons plus the touch screen in this CUV.

      Went around to the drivers side, have to say very comfy. Probably one of the best seat setups yet for Cadillac.

      This XT4 is the Sport addition, had the white tail lights that I really like. But found one other thing and I have to say, I did not think it would be any big deal till I tried it and OMG, I want it on my next auto.

      As you can see here in the seat adjustments, the massage seat. WOW, talk about awesome along with a very adjustable lumbar support and the multi-positional seat adjustments. Massage is worth it.
      So then I took a look under the Hood, Turbo is the engine as we all knew, tight package, but clean in the layout for AWD / FWD bias.

      I will say this auto is sharp looking and way better in person than in pictures.

      Was walking around it and decided to pop open the gas cap, discovered a surprise that I think Cadillac is hiding.
      What do you see here?

      ?
      ?
      ?
      ?
      ?
      ?
      ?
      Give up? Well, around the gas filler is a rubber boot. Most people would not think anything about it, but the engineer in me wondered why the weird C to the left. Pressing in revealed to the feel a rectangle top to bottom plastic outline. Pulling the boot up a little to look under that rubber is what appears to be I think a socket to hold a Plugin port for a Hybrid. Think about this, that opening is much wider than it needs to be just for Gas fueling only and why would you want a port up on the drivers side front fender. It just makes sense to have both the charging port and gas port under one lid.
      I realize I could be totally wrong on this, but it does have me thinking about why a tall Rectangular plastic houseing on the left side of the gas filler hole and the width of this panel. Plugin Hybrid, EV, I do wonder! 🤔
      There was a White Premium Luxury with the Sky roof and it was nice, but I do not like the red tail lights after seeing the white ones. Rims on the Premium I do not like as much as the Sport rims too.


      This Metallic Black XT4 Sport edition is really nice.

      Seeing it next to my 2018 XT5 Loaner, Cadillac has a home run on their hands and it should sell very well. I cannot see how they will get the XT4 lights onto the XT5 without some body metal changes, but then they might just consider a more radical update to get it inline as if the XT6 comes with them, then the XT5 will be the odd duck out. Yet I know some say that difference might not be a bad thing.
      One thing I do know is that Cadillac has delivered a luxury compact CUV to the market and I am excited to see how it sells.
      I will also state this here, @balthazar is right on about Cadillac DOES NOT need an XT3 below this for the market. Leave that to Chevrolet and Buick. Cadillac should focus on their CT4 and XT4 Auto's and above in standard, V-Sport, V editions and have the Halo auto and coupes. That is perfect for them. Plus, lets take the Escalade to the V-Sport and V edition level. They really need to do this pronto.
    • By dfelt
      What does everyone make of this photo?

      Jalopnik story
      According to Jalopnik, an anonymous tipster emailed in photo's of a key fob and clearly proved it is from Cadillac by flipping the fob over to show the Cadillac logo on the back. The interesting thing is that the new leader of Cadillac has been busy rolling back all of the former leaders car focused stuff and refocusing on CUVs. Yet when asked about a new Halo auto and if the mid-engine corvette could be used as a base, the response was we will have something much more interesting and special for Cadillac.
      Now with that said, we get pictures of this fob which would show a frunk and trunk plus a retractable roof. Is it possible that Cadillac could go AWD EV Halo on us?
      What do you all think is going on here? Is it the fob to an EV Halo car, Hybrid Halo car, Mid-Engine ICE Halo?
       
    • By William Maley
      Cadillac was one of the first brands to launch a subscription service. Called Book, the service allowed users to access Cadillac's lineup including the Escalade and CTS-V for a monthly fee. But only a year after it launched the program, General Motors is pulling the plug.
      The Wall Street Journal broke the news this afternoon, learning from sources that the company will end operations of Book by the end of the year. Subscribers will have a 30-day window from the time they notified to turn in their vehicles. A GM spokesman confirmed the closure.
      According to sources, certain aspects of Book proved to be quite costly. A key example was some of the back-end technology used to support the service "made some customer-service functions tedious and time-consuming, adding costs for the company." This move comes a few days after GM announced that it would be offering voluntary buyouts to 18,000 salaried workers.
      Analysts say car subscriptions bring a number of headaches with trying to deal with the logistics of keeping vehicles repaired, cleaned, and delivering them within a short time frame.
      “Some of these services will even transfer your stuff from car to car, from your phone charger to your kid’s stroller. The problems posed in offering that level of service at scale are vast,” said Ivan Drury, senior analyst with Edmunds.com.
      The GM spokesman told the Wall Street Journal that the program could restart in the future.
      “We are hitting the pause button for a brief time to make some tweaks to Book [by Cadillac] based on our learnings,” he said.
      Cadillac isn't the only brand that is rethinking the whole subscription model. Hyundai closed down their program which offered Ioniq Electrics only in California, though the brand is planning a revamped version to appear in the future. Lincoln is looking into making changes to their service which offers off-lease vehicles.
      Source: Wall Street Journal (Subscription Required)

      View full article
  • My Clubs

  • Recently Browsing

    No registered users viewing this page.

  • Reader Rides

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets

facebook

×