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William Maley

July 2017: Audi of America

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Audi of America reports July sales increase as new A5 Sportback and Q7 lead consumer demand

  • Q7 sales rose 44 percent for best–ever month for model
  • Sales of A5 more than tripled; Demand for A4 sedan increased 1.5 percent
  • Audi SUV sales increased 4.1 percent for the month

HERNDON, Virginia, August 1, 2017 – Audi of America reported a July sales increase of 2.5 percent to 18,824 vehicles, led by the Q7, the Q3 and the new A5 Sportback.

July was the 79th straight month of record sales for Audi of America. The previous July record was set last year with 18,364 deliveries. Through July, Audi has sold 121,795 vehicles in the U.S., outpacing the premium market.

Audi SUV sales were 9,338, led by 3,334 deliveries of the Q7, the model’s best month ever. The Q7 has now risen 18 percent this year through July. Sales of the Q3 rose 3.8 percent to 1,888. Through the first half of the year, Audi SUV sales have risen 4.1 percent. Deliveries of the new Q5 are down because of inventory constraints. For the year, Q5 sales have risen 11 percent to 29,863.

The new A5, including the coupe, Sportback and Cabriolet, more than tripled to 2,255 vehicles, led by the Sportback, with 1,164 deliveries. The A4 sedan posted sales of 2,652, a 1.5 percent increase for the month and 14 percent year-to-date, as Audi sedans continue to outperform a challenging market for sedans.

“Audi is showing that you can win in a challenging segment with design and technology, based on the positive customer response,” said Cian O’Brien, chief operating officer, Audi of America.

AUDI US SNAPSHOT

--MTD--

--YTD--

Model Line

July '17 Actual

July '16 Actual

Yr/Yr % change

July '17 YTD  Actual

July '16 YTD Actual

Yr/Yr % change

A3

2,300

3,038

-24%

14,837

19,622

-24%

A3 e-tron

218

349

-38%

2,338

2,291

2.1%

A4

2,652

2,612

1.5%

19,921

17,531

14%

A5

2,255

744

203%

8,994

5,078

77%

A6

1,218

1,822

-33%

9,187

10,150

-9.5%

A7

266

417

-36%

2,556

3,473

-26%

A8

270

327

-17%

1,871

2,268

-18%

allroad

271

131

107%

1,654

968

71%

Q3

1,888

1,819

3.8%

10,974

10,287

6.7%

Q5

4,116

4,833

-15%

29,863

26,819

11%

Q7

3,334

2,322

44%

20,066

17,063

18%

R8

73

88

-17%

554

350

58%

TT

181

211

-14%

1,318

1,689

-22%

Total Audi Sales

18,824

18,364

2.5%

121,795

115,298

5.6%

Total CPO Sales

4,594

4,066

13%

26,831

27,130

-1.1%

 

NOTES:

- A3 includes A3 Sedan, S3 Sedan and A3 Cabriolet, but does not include A3 Sportback e-tron.

- A4 includes A4 Sedan and S4 Sedan, but does not include A4 allroad.

- A5 includes A5 Coupe, S5 Coupe, RS 5 Coupe, A5 Cabriolet, S5 Cabriolet and RS 5 Cabriolet.

- A6 includes A6 Sedan and S6 Sedan.

- A7 includes A7 Sedan, S7 Sedan and RS 7 Sedan.

- A8 includes A8 Sedan, A8 L Sedan and S8 Sedan.

- Q5 includes Q5 and SQ5.

- R8 includes R8 Coupe and R8 Spyder.

- TT includes TT Coupe, TTS Coupe and TT Roadster.

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Holy crap: in June audi managed to find a whole 301 buyers for the A8, and the July number is down to 270!

They have 13 models and SIX sell under 300 units each per month. That's got to be unequaled on a total monthly volume of almost 19K.

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