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August 2017: Jaguar Land Rover North America


William Maley

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JAGUAR LAND ROVER REPORTS U.S. SALES FOR AUGUST 2017

  • Jaguar Land Rover in the U.S. increases 1% in August driven by growth of the Jaguar F-PACE and the Land Rover brand
  • Land Rover brand increases 5% to set a new U.S. month of August sales high on strength of Range Rover and launch of the new Range Rover Velar
  • Jaguar F-PACE increases 38% versus August, 2016 and is the company’s top selling vehicle for the month

(MAHWAH, NJ) – September 1, 2017 -- Jaguar Land Rover North America, LLC today reported August 2017 U.S. sales: Jaguar sales were 3,101 units, a 6 percent decrease from 3,298 units in August 2016; Land Rover sales increased 5 percent to 6,320 units from 6,031 in August 2016; Jaguar Land Rover August U.S. sales for both brands hit 9,421 units, a 1 percent increase from 9,329 units in August 2016. Year to date, Jaguar Land Rover is up 13 percent in the United States, ahead of 2016's record sales year pace. 

“We are pleased to notch a small increase in August in the face of a challenging marketplace,” said Joe Eberhardt, President and CEO, Jaguar Land Rover North America, LLC. “Despite the headwinds, record monthly sales for Range Rover, and the launch of the Range Rover Velar, helped the Land Rover brand set a new U.S. August sales record.”

U.S. BRAND HIGHLIGHTS

Land Rover

For the month of August, Land Rover sales hit 6,320 units, the best ever Month of August sales for the brand.

The Range Rover SUV also had its best August performance ever with 1,409 sales, up 14 percent from 1,236 units sold in August 2016. The new Range Rover Velar had its first week of sales in the U.S. adding 413 units to the record total.

The Discovery Sport increased in August with 1,211 units sold, up 17 percent from 1,038 units sold in August 2016.

Jaguar

For the month of August, Jaguar sales were 3,101 units, a 6 percent decrease from 3,298 units in August 2016. Year to date, the Jaguar brand has increased 52 percent to 26,932 sales from 17,687 sales year to date in 2016.

The award-winning Jaguar F-PACE had another strong month, increasing to 1,681 sales, an increase of 38 percent from 1,222 in August 2016. In August, the Jaguar F-PACE was the top selling vehicle for Jaguar Land Rover in the U.S.

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